An interactive website features typography animation that inspires audiences to review why and how certain birds in modern urban life aren't living as birds but being objectified as food or products.
Vince MingPu Shao
Description
Birds are everywhere in our cities. We eat chicken as food, keeping parrots as pets, and we see sparrows flying across the streets. Between all the living beings, birds are such a unique group of which that's so close to urban humans as three distinct roles: food, pets, and neighbors.
Though humans' needs for birds as products might never be gone, I hope one day all birds could just be flapping their wings as they're born to do. To achieve this wild goal, this interactive website – Chicken, Parrot, and Sparrow – is created to intrigue audiences to review and rethink why and how some birds are objectified as products, compared to the ones living as our neighbors, despite the fact that all of them are all birds born with wings.
Designed to target graphic design lovers, the backbone of this interactive website is a series of hand-coded typography animations consisting of the typeface Helvetica to visualize the processes of objectifying birds. In addition to the animations, the interactions and information on the website are designed and curated for audiences to keep thinking about our relationships with the birds after experiencing the website.