Inside Family Mart

You don't actually know what the staff are doing.

Qingyu Peng


This short documentary looks into the everyday experience of Family Mart staff. It reveals some tricks and techniques that you might not know about as a customer. Working in the convenient store is not always butterflies and sunshine.

The video on the left serves as a content index, at certain point a button will appear to guide the user to a corresponding clip. Videos on the right each introduces one Family Mart technique. In the last video, staff share their feelings and opinions about the industry.

IMA/IMB Shanghai
Communications Lab