Simulacra: Infinite Scroll

Infinite Scroll is an interactive installation that seeks to address mindless scrolling in social media by extending the feed outside of the phone and into user's physical surroundings, ultimately bringing them to question how much of what they scrolled through they actually remember.

Maria Calderon

https://www.youtube.com/watch?v=jwcnEoWgNUw&feature=emb_title

Description

With social media platforms’ infinite scroll capabilities, most people have become desensitized to the sheer amount of information and emotions they are exposed to in their online feeds, quickly scrolling or swiping past content that does not instantly draw their attention.

Infinite Scroll is an interactive installation that seeks to address this mindless scrolling by extending the feed outside of the phone, allowing users to see all the content they have scrolled through. This experience prompts users to scroll on a phone as they would normally do, yet as it is done, keeps the scrolled feed visible as a projection that flows out of the phone, engulfing the wall. Face to face with all the content they glanced at, users are encouraged to question how much of it they actually retained, and to reflect on what this means as it becomes increasingly easy to disregard content in social media feeds.

IM Abu Dhabi
IM-UH.4001
Capstone Project (Abu Dhabi)
Art