When sneaker become capital: an intro to sneaker market

When sneaker become capital: An introduction to sneaker market

Haoquan Wang



My project is an introduction to the sneaker market. In recent years, sneakers have become more and more popular. Sneakers used to be a subculture, but now more and more people are exposed to it. The sneaker market is also expanding. The rise of the reselling market is one sign. Through the analysis of the reselling data of sneakers, my project shows the marketized features of sneakers as a new type of capital: liquidity, high profit, and market distribution, so as to introduce an emerging market to the public.

IMA/IMB Shanghai
Critical Data & Visualization