Embark on a collaborative decision making journey and experience the beauty of our brain with NEU

Jingyi Zhou, Tianxu Zhou, Ziyu Gao, Zhoujian Sheng


NEU is a mobile game aiming at publicizing the little-known stories behind our everyday decision making. Backed by NYU famous neuroscientist Paul Glimcher, we adopt a playful approach to unravel the secrets of how different brain parts work collaboratively to make optimal decisions. Users will be able to test the beta version of game while learning the neuroscience firsthand.

IMA/ITP New York
Playful Communication of Serious Research