This course is designed to be a self contained introduction to marketing in the arts. It will focus primarily on live performing arts, but also include museums and gallerias. The arts category is rife with change. This presents enormous challenges for artists, producers, venue managers and marketers. In addition, the practice of marketing is changing just as quickly if not more so. Strategy and tactics are at more of a premium than ever. Marketers in arts related businesses must find a way to flourish in this new world, by working smarter, faster, and with great ingenuity. COURSE OBJECTIVE : ● To garner an understanding of the concepts that drive arts marketing ● To explore the competitive landscape and uncover what leads to a successful arts business ● To practically apply coursework towards a project of students interest and focus ●

Marketing (Undergraduate)
2 credits – 15 Weeks