Increasing self-awareness and openness to feedback are important first steps in leading today’s business for tomorrow’s results. Many companies bestow a management title on key talent and expect appropriate behavior to follow, but that is not the most effective way to develop future business leaders. In this course you will focus primarily on the practical aspects of managing. While based on solid research, the course stresses a hands-on approach to improving students’ management skills. Each session focuses on developing (1) personal skills: self-awareness, managing stress, solving problems, and creativity; (2) interpersonal skills: coaching, counseling, supportive communication, gaining power and influence, motivating self and others, and managing conflict; and (3) group skills: empowering, delegating, and building effective teams.
This course combines skill building though experiential exercises and an understanding of the underlying theory to help you learn how to be an effective manager and team member in today’s technology-enabled team context. Topics include issues such as managing collaboration in and across teams, motivating effort, performance, social judgment, and cross-cultural issues. Students learn how organizations can improve their effectiveness through better management of people and how individual managers can be more effective in working with and leading others.
This popular introductory workshop offers an exciting introduction to the basic elements of poetry and fiction, with in-class writing, take-home reading and writing assignments, and substantive discussions of craft. The course is structured as a workshop, which means that students receive feedback from their instructor and their fellow writers in a roundtable setting, and they should be prepared to offer their classmates responses to their work.
Blockchain is a disruptive technological innovation behind the rapid emergencies of cryptocurrencies and distributed ledger systems. More and more companies have begun to integrate blockchain-based technology into their existing business models. The course is designed to provide business students with an understanding of key concepts and developments around the blockchain technology from multiple perspectives, including technology, law, and economics. Meanwhile, students will develop a strategic awareness of an array of business applications enabled by blockchain to disrupt every industry, e.g., commercial contracts, supply chains, and financial instruments. Besides readings and lectures, the course will heavily feature interactive activities through hands-on exercises, case studies and group work among students from different backgrounds. Prerequisite: None. Fulfillment: BUSF Non-Finance elective; BUSM Non-Marketing elective; IMB Business elective.
This introductory course is targeted to all students who have a strong sense of their individual purpose and are motivated to change the world through music. In this course, students learn about social entrepreneurs, how they think, the problems they address, the business tools they leverage and the strategies they employ to create social change. Through readings, participatory class discussion, class activities, self-reflection and occasional guest speakers, students examine current issues, opportunities and challenges that social entrepreneurs and their ventures face. In addition, they acquire skills, actionable tools, and practical approaches to help advance their social change agenda now and in the future. Ultimately, the aim is to inspire and empower students to put their ideas for social change in to action and to start manifesting the change they wish to see in the world.
Stories of mental illness are all too often told from the perspective of those who study or treat it. By contrast, this course examines mental illness through the lens of those who experience it first-hand and creatively transform their experience into something that can be shared with others. Narrative has the unique ability to relate the felt experience of mental illness in a way that the conventional patient history, chart, or any strictly medical documentation cannot. Through close examination of video testimony, memoir, autobiographical fiction, theater and film, students will learn to receive and interpret the illness experience, with a focus on applications for public health, advocacy and social justice.
Open to students with no previous training in French and to others on assignment by placement test. Not equivalent to FREN-UA 10. Only by combining FREN-UA 1 with FREN-UA 2 can a student complete the equivalent of FREN-UA 10 and then continue on to the intermediate level. Offered every semester. 4 points.
In study after study, people lying on their deathbeds overwhelmingly say they regret five things at their end of their life: 1. Not living a life of authenticity 2. Working too hard at the expense of their relationships 3. Not having the courage to express their feelings 4. Not staying in touch with friends. 5. Not letting themselves be happier. For leaders, it’s not any different. This course unpacks each of these “regrets” with readings, exercises, meditation, deep listening, skill development and leadership theory, examining historical and contemporary answers to the question of what really matters in life, and providing the space for students to grapple with the question themselves.
This course will explore curatorial theory and practice toward a collaboratively produced exhibition of contemporary painting. Tracing the changing role of the curator in assembling art and argument, our work will culminate in an exhibition installed in The Gallatin Galleries. Working with local artists toward an emergent thematic premise, we will follow and examine the steps of exhibition-making to understand their intellectual underpinnings, historical import, and political urgency. The practical tasks of mounting an exhibition will include studio visits, work lists, shipping and delivery, exhibition design and installation, graphic design, and public programming. Throughout, we will expand the possibilities of the collective teaching gallery, emphasizing the relations between theoretical and material processes in thinking with (and in) exhibitions.
Effective negotiation and consensus-building skills are essential for success in almost any work life domain—whether your goal is to be an entrepreneur, film producer, business manager, or political leader. In this course, students study how people reach agreement and develop an analytical approach for reaching more effective agreements in organizational settings. The course draws from research in psychology and economics to provide academic content, while making use of role-playing exercises and experiential learning to emphasize key applied lessons.
This course bridges scholarly and professional training by providing students with an intensive introduction to the world of contemporary literature: its writers, its communities, and its organizations and institutions. Built around the English Department’s Contemporary Literature Series (CLS), which brings noted authors who are on course syllabi that semester to the NYU campus, the focus of the CLS Lab varies each semester depending on the featured authors. Some of the topics to be explored include: literary publishing, forums for literary discussion and criticism, literary organizations and institutions, and the possibilities and challenges of writing scholarly literary criticism about contemporary literature. By the end of the CLS Lab, students will have a firm grasp of the contemporary literary landscape and they will be better prepared to translate their interests and skills as English majors into the intellectual and professional contexts of the literary world.
In this course, students explore the relationships between architecture and narrative-based cultural expressions such as film, novels and even games, analyzing current developments from a critical perspective. As part of their study, students will focus on space as medium for storytelling. The course is divided in two parts in order to progress from homo spectator to homo faber. In the first half students develop their theoretical framework through lectures, group discussions and workshops on different sources that may include films such as Ridley Scott’s Blade Runner and Japanese Studio Ghilbi’s Spirited Away, architectural work from Rem Koolhaas and Toyo Ito, and cyberpunk texts from William Gibson, Lebbeus Woods, and others. Students’ newly-acquired conceptual background is summarized in a midterm essay. In the second part of the course, students apply their skills on a series of short projects for Manhattan, located at the intersection between architecture and narrative. For the production of their projects, students are expected to bring to the class their own set of interests and abilities —ranging, for example, from music to computer gaming, or from academic research to Internet literacy.
This course provides a practical introduction to urban agriculture. Students will learn horticultural skills while performing tasks at the NYU Urban Farm Lab. They will also learn about the biological processes that these tasks manage & how they fit together in a system. Through visits to other sites around the city, students will be exposed to a wide variety of strategies for practicing horticulture in the urban environment.
This course is a general introduction to nonprofit management, with heavy emphasis on practical application. How do not-for-profit organizations actually function? How do they attract “customers?” How do these companies grow when there are no owners with financial incentives to grow the business? What are the core elements of a “good” not-for-profit company? What are the metrics for determining the health of a company without profit? And, what, exactly does not-for-profit even mean?
How do ants or bees organize on a mass scale when their individual brains are incapable of understanding the bigger systems they’re creating together? How did a Twitch hive-mind of 1.2 million people beat Pokémon one collective move at a time? How do we make art that makes us and our audience feel more connected, more alive, more powerful? This hands-on project studio course is about making art where participants are the medium, and the masterpiece created exists inside and between them. Let’s explore community and its connection to transformational, radical joy — not complacent happiness, but a joy that is the feeling of power, agency, and capacity growing within us and within the people around us as we cooperate to overcome shared challenges. Which systems and forms of art, play, and expression foster that kind of joy? This course is heavy on imagination, vulnerability, reading, discussion, experimentation, playtesting, and interactive group activities. Each week explores the relationship of the individual to the group under various lenses and spheres of life (i.e. politics, religion, activism, evolutionary biology, sociology, pleasure, the universe, sports, games, childhood, etc.). Then together, we break down the relationships, dynamics, and effects those systems have, and create multi-media prototypes and performance experiments inspired by these themes and ideas. The early assignments are solo, and then almost all assignments are in groups. The core process of the class uses iterative game design as a structure for ideating, creating, playtesting, and refining, though students are welcome to work in any medium they choose, so long as the goal is to explore themes of collective joy.
Reality & Creation is an interdisciplinary, collaborative workshop that requires students to develop and present original works using real-life material. While primarily focused on filmmaking – students may also explore writing and performance to investigate the artful manipulation of reality in order to evoke meaning and emotion. Students will explore the meanings of both documentary and narrative filmmaking – and the inherent conflicts between creative construction and telling true stories. They will analyze cinematic representations of reality and devise hybrid works that use inventive and surprising forms while playing with the notion of the real. Over the course of the semester, students will complete a series of classroom/studio projects as well as independent works from non-fiction sources: such as unscripted interviews, archival material, found footage and newsreel. These projects are designed to foster experimentation across the arts disciplines and to cultivate creative collaboration.
The class is to consider the depth of grief and loss within artistic responses and to inspire love and hope with our creative transformation. How does the artist process or respond to the emotions and events of loss? What are cultural heritage examples? What are ways we were taught in our families? What traditions do we wish to reimagine? Who needs to be commemorated? Is creative transformation possible? Is there a space for hope, love and joy within the complexity of these emotions? The course will have creative exercises and conceptual prompts that can be developed in the medium of your choice. We will consider creative texts such as visual, film, music, media, performance, installation, and poetic examples to broaden and inspire our understanding of ways to respond. There are other forms of expression to contemplate such as fashion, outsider art, architecture, archives, memorials, gardening, and cultural movements. We will have discussion, guests, field trips, and presentations. Is there a way to create an archive? How do we document or forget? Together we will be a collective of considering, contemplating and creating. Some of the strategies we will be considering are: metaphor, expression within nature, fairy tales, abstraction, fragments, love, celebration and the space of silence for restoration. Some of the artists /writers will be Maya Angelou, Dunbar, David Wognarowicz, Krishnamurti, Pamela Sneed, Barthes, Rilke and bell hooks. We will look at films such as the 1926 silent film, Page of Madness by Kunsuga, Let me Come in by Bill Morrison, or News From Home by Chantal Ackerman. I look forward to being your guide for the seminar, Grief, Loss , Love, Hope and Creative Transformation. Feel free to contact me with any questions karen.finley@nyu.edu
The object, in reality, is anything but inert – it is hyperactive, changing in function and meaning as it moves in time and space. This studio-based course will give students the tools to use objects and materials specifically and deliberately in their work. The course will link intuitive making with research, allowing students to investigate their genuine and unique interests and develop their conceptual goals. During the course of the semester, students will be exposed to a wide range of non-traditional objects and materials that have been employed by artists throughout history. Readings and viewings will supplement the work done in the studio, with four themed sections serving as guided warm ups for a final project of the students’ own direction. These sections are titled: The Other, The Icon, The Minuscule, The Massive. Each student will make a work based on each theme, and group critiques will function as a laboratory in which students can test theories on display, context, form and legibility. This course is best suited to those with an interest in nontraditional art materials, collage, and found objects. Prior experience in sculpture or painting will be particularly helpful, however, it is not required.
The course traces the documentary film from its origins to the present day. Pioneer documentarians like Dziga Vertov and Robert Flaherty saw in documentary film the ability to portray life with a kind of truthfulness never before possible. Early Polish filmmaker Boleslaw Matuszewski wrote that while “the cinematograph does not give the whole truth at least what it gives is unquestionable and of an absolute truth.” Since those heady days, it has become all too clear that documentaries have no special access to the truth. Nevertheless, as this still-young art evolved, documentarians of different schools constantly sought new means to tell the human story. Documentary filmmaking has always been a blend of artistry and technical means and we will also explore this critical relationship. The course explores the development of the documentary and the shifting intentions of documentary filmmakers through the evolution of narrative approach and structure paying special attention to the documentary tradition’s relationship to journalism. Students examine how different filmmakers have gone about trying to convey “reality” on screen both through the use and avoidance of narration, through interviews, editing and dramatizations. Throughout the semester, students investigate how image-driven medium attempts to report stories and the ways an emotion-driven art can be problematic for journalistic objectivity. Finally, the ethical and journalistic responsibilities the documentary filmmaker are discussed. Special attention is given to dramatic re-creations, the filmmaker’s relationship to his/her subjects and the construction of narrative through editing.
Note this class is called “Devised Theater: History and Practice.” This intensive focuses on both historic evolution of ritual-based/early theater models through contemporary theater philosophies (accentuating history of Futurist/Dada theater innovations to present), and on anatomizing the nature of performer, performance, story and storytelling via the non-traditional philosophies and methods of contemporary experimental theater. The class will be rigorously participatory in terms of discussing/physicalizing these experimental methods and will culminate in the creation and performance of simple class collaboration-generated stage narratives. Students will investigate the meaning and application of physical/environmental ’neutrality’ on stage as they simultaneously investigate and define for themselves the most essential markers needed for the viewer to perceive ‘story’ in performance. As the staged pieces are constructed from these anatomized building blocks of performance and story, more complex qualities of character, identity, archetype, mannerism, linguistic disfluencies (verbal and non-verbal) and psychological subtext will be introduced as tools for each performer’s role in the story. In the final phases of piece creation, simple analog elements of music, sound, light, mask, craft materials, dance, virtuosic/specialized skill, props will be introduced as tools. The final performance will aspire to clear and effective applications of the performance/story elements discussed (or discovered) in class. Techniques and exercises derived from the worlds of Futurism/Dada, Richard Maxwell, Blue Man Group, Elevator Repair Service, Ann Bogart, Joshua Fried, and others will be discussed and employed.
Fashion companies, as business entities, have always been faced with balancing technological and operational necessities with creative and imaginative artistry. Today, this challenge is even more difficult to manage, as the industry’s traditional modes of operation (e.g. a multitude of physical retail locations, seasonally driven creation & distribution of products, near total dependency on foreign production, and the producer’s sense of fashion trend entitlement) has given way to omnichannel retailing, merchandise “drops” and smaller collections, reimagining production systems (aka “Supply Chains”)and the ascendency of the consumer as the controlling factor in confirming fashion trends and determining market outcomes, to name just a few of the disruptive changes. This has been underscored by the industry struggling to contain its role as a major source of global pollution, and global warming. The ESG/CSR Sustainability challenge has intensified Fashion’s need to manage these disruptive changes and incorporate new operational modes while, in the same space and time, embracing the new digital ways of thinking about business and fashion, including the impact of the Metaverse, NFT’s, Blockchain and virtual try-on processes and platforms. This course and this class is charged with finding new, untried but business-driven, solutions to these challenges placed within the Sustainability context.
This course is designed to be a self contained introduction to marketing in the arts. It will focus primarily on live performing arts, but also include museums and gallerias. The arts category is rife with change. This presents enormous challenges for artists, producers, venue managers and marketers. In addition, the practice of marketing is changing just as quickly if not more so. Strategy and tactics are at more of a premium than ever. Marketers in arts related businesses must find a way to flourish in this new world, by working smarter, faster, and with great ingenuity. COURSE OBJECTIVE : ● To garner an understanding of the concepts that drive arts marketing ● To explore the competitive landscape and uncover what leads to a successful arts business ● To practically apply coursework towards a project of students interest and focus ●
This course is designed to provide both business and films students with a systematic overview of the modern day filmed entertainment business. The course covers the traditional “Hollywood System” operating out of Los Angeles and also examine the independent film model.. The course takes a critical look at the financing, production, marketing and distribution of filmed entertainment. Particular attention is focused on the various revenue streams inherent in the exploitation of such product both in the domestic marketplace and in the international arena. The primary objective of the course is to provide students with real life experiences, the practical realities, and a keen understanding of how things actually work in the film business. The course will hopefully provide students with a requisite background and orientation that can lead to an entry level position with a film production or distribution company, an international sales organization, or related support organizations.
This is a specialized EMT course, designed in coordination with the Tribeca Film Festival Board, that provides students with a framework for understanding the dynamics of the global film industry including the complete film production process from crafting the idea for a script, hiring or becoming a producer, financing the project, selling it to a studio or independent production company, building a team, production elements, post-production including music acquisition, and the selling or distribution to a global marketplace. The course includes learning about distribution and exhibition, marketing and building audience awareness, research applications, international licensing, and preparation for careers in the industry. Students attend and fully participate in the panels offered during the two week period of the Tribeca Film Festival.
The course covers marketing, advertising, and communications strategies in the new media landscape where traditional media (e.g., television, print) and the online social media (i.e., Web 2.0; e.g., online social networks, user-generated content, blogs, forums) co-exist. Students are expected to have knowledge about the fundamentals of traditional advertising methods and strategies. With this background knowledge, the primary focus of the course is on understanding social media, developing social media marketing strategies, and tracking their effectiveness. This course does not look at more tactical aspects of advertising/communications such as creative, message management, and publicity.
Today, the food industry is the biggest emitter of greenhouse gases, accounting for up to 30% of emissions. A poor diet is now the leading cause of mortality in the U.S. As part of these huge global problems, animal production is arguably the biggest culprit. In recognition of this, consumers are dramatically altering diet patterns, and food entrepreneurs are rushing to solve the problem with desirable solutions. Vegetarianism and veganism are exploding and new alternative meat and dairy offerings are being launched at a frenetic pace. This undergraduate course—the first of its kind—is designed to put the idea of teaching entrepreneurship to its ultimate test—with the objective of incubating a series of ventures through the course of the semester that have the potential to be viable businesses and reverse negative externalities that arise from animal production. The course will start by exploring the chemistry of protein, the nutritional role of protein, the history of animal production and its environmental consequences. It will then take students through a series of frameworks to identify and implement solutions using entrepreneurship as the vehicle. These frameworks will include: (1) design thinking to identify opportunities, (2) sector / industry analysis models to identify need-gaps and validate the opportunity, (3) design thinking to prototype solutions and (4) business modeling in order to commercialize solutions. At the beginning of the semester, “start-up” teams of five to six students each will be formed and tasked with building a “blue-print” for a startup in the sustainable protein sector.
This course focuses on the study of human behavior in innovative organizations. Emphasis is on teams, leadership, communication theory and organizational culture and structure. The course includes analyses of organizational behavior problems through case studies and participation in experiential learning.
Before the internet artists and enthusiasts found their communities through self-publishing niche small-circulation magazines, usually without profit, with a burning desire to communicate. We’ll discuss the continued relevancy of the culture as we look at zines scenes from the past. For each scene, we’ll have an “object lesson” in which we dissect historical zines with an eye on form, content, aesthetic, publisher motives, and technology required for production. Then we’ll make our own! We’ll learn about historical zine making methods by making our own small-run zines in the same fashion to circulate within class. In addition to this tactile learning, you’ll produce a small body of work and gain an instant collection from your peers.
This workshop introduces the basic elements of poetry, fiction, and personal narrative with in-class writing, take-home reading and writing assignments, and substantive discussions of craft. The course is structured as a workshop, which means that students receive feedback from their instructor and their fellow writers in a roundtable setting, and that they should be prepared to offer their classmates responses to their work.
This course is designed for learners with no prior knowledge of Arabic. Students who have studied Arabic before or who have prior knowledge of Arabic are required to take a placement test. This is a full semester (or equivalent session) course during which students first learn the Arabic alphabet, then move on to work on the sentence and paragraph levels. It is an interactive course designed to build the student’s abilities in listening, speaking, reading, and writing. At the end of the semester students should be able to carry on a short conversation; ask and answer questions; introduce themselves and others; provide simple biographical information; interact in simple daily life situations; ask for assistance; express likes and dislikes; read short texts; and gain a basic understanding of Arab culture. Types of tasks and assignments required for this course include daily homework assignments, periodic quizzes, brief presentations, short essay writing, and a final exam.
This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
The media and entertainment industries (including professional sports) share a series of peculiar features: essentially, they (a) produce an intangible output (e.g., a music recording), which can be distributed in a variety of forms and (b) do so based on an input which is extremely idiosyncratic: the creative output of a person or group of persons (e.g., a singer or a band). Finally, (c) recent technological innovation has changed the balance of power between the various players and led various industry segments to re-invent their business model. This course provides an introduction to the businesses of media and entertainment: value chain, key players, significant trends, etc. It takes a distinctive economics perspective to understanding how the forces of supply and demand have changed the business model of various industry segments.
This two-credit course is about key legal aspects of the entertainment industry. Entertainment law is not a separate legal discipline. There is really no such thing as entertainment law. Instead, it lies at the intersection of several areas of law and applies those disciplines to the diverse entertainment industry of products and services. The course will involve a foundational coverage of the following areas: contract, advertising, protection of ideas by contract, copyright and trademark (including the concepts of parody and fair use), rights of publicity and privacy, defamation, and artist representation. This course should prepare you to analyze a wide variety of entertainment law issues at a general level. Entertainment law does not tend towards an orderly system because it lacks overriding organizational principles that would tie together its myriad facets. As such, this course will appear to lack a logical outline in its progression and instead, will examine this corner of law in separate pieces, which will cover doctrine, analytical problem-solving, practical skills related to law (e.g., analytical writing, reasoning skills, argument structure, etc.), and the particular contexts in which issues arise in the entertainment industry. Dealing with more narrow topics, such as constitutional concerns or union representation, or obtaining a much deeper knowledge of specific topics discussed in class, will require additional, specialized study. This class also helps students further develop their reasoning, communication, and listening skills.
Aristotle to Beyoncé and Beyond introduces students to an eclectic group of storytellers and storytelling. Students study the mechanics of telling a story, gaining a deeper appreciation and understanding of how storytellers and storytelling impact the world.
This course provides students with both research and managerial perspectives in the development and application of marketing research tools and procedures. It describes the development of research designs from problem formulation to analysis and submission of the research report. It also covers the analysis of techniques in marketing research, such as focus groups, experimental design, surveys, sampling, statistical analysis, and reporting. Cases are utilized in the development of methods and in specific areas of application.
This course emphasizes the content, the aesthetics, and the purpose of cinema as a truly distinctive and dynamic art form uncovering the inner vision of the filmmaker, and the organic and transformative process where filmmakers projects their original truth, not compromising or borrowing ideas and themes from other films. Students explore the use of technology as a valuable tool that enhances the vision of the filmmaker without diminishing the organic texture of the work by its overwhelming presence. The course brings to light the stagnant and repetitious formulae of commercial cinema, resulting in diluted mainstream films. The works of iconic filmmakers who embrace and use film as an original, vibrant and reflective art form are reviewed throughout the course. Extracts and readings from relevant filmmakers are given throughout the course.
This Praxis course is an exploration of contemporary and traditional artistic printmaking practices, with an emphasis on expanding notions of conventional printmaking techniques and forms. Students will be introduced to various printmaking techniques, and experiment with traditional and non-traditional forms, in conjunction with their histories and consider what constitutes a hand-made print in an artistic framework. Students will gain an understanding of printmaking – its history based in China, development across the globe and inventive contemporary practices which include sculptural forms. They will learn techniques, modes, forms, and applications of printmaking – with an emphasis on relief prints (stamps and wood cuts) – in a conceptual framework of contemporary printmaking practices and global visual culture. Note: attendance in the first class meeting is mandatory, otherwise you will be dropped from the course. Prerequisite: None. Fulfillment: This course satisfies IMA/IMB elective.
The course explores how design can respond to environmental problems and climate change. In analyzing past attempts, the course starts with decolonizing turn of the century admirations for primitivism and ends with the cyber punks planning new environments online. Following the work of architects, artists, urban planners, graphic designers and fashionista, the course will review histories of adaptation and ways to design with climate. The class will decolonize modernist design schemes, and focus on better ways to design with climate. We will also devote time to discuss topics such as building closed ecological systems, counterculture designs, cyber environments, sick building syndrome, biomimetics, eco-fashion, earth art, and other methods to design within the realm of nature. The overall objective is twofold; to survey the larger historical context of ecological design and define specific contributions to the climate change debate. Ultimately, the students will be asked to design, develop, and participate in an ecologically driven conceptual final design project of their choice.
This course is designed to help students develop a better understanding of music by presenting the opportunity to experience music as a musician. Students review basic music theory and develop rudimentary musicianship skills; learn how to utilize the basic functionality of common digital audio workstations; and use that experience to create music. The goal is for each student to be able to compose, rehearse, and then perform, original contemporary pieces of music, individually and in a group setting, in a wide range of musical idioms. The course culminates in a public recital of works written and performed by students.
Open to students with no previous training in Spanish and to others on assignment by placement test. 4 points. Beginning course designed to teach the elements of Spanish grammar and language structure through a primarily oral approach. Emphasis is on building vocabulary and language patterns to encourage spontaneous language use in and out of the classroom.
One of the most exciting socio-technological developments in the past decade has been the emergence of blockchain technology, and with it the Blockchain Economy. This subset of the digital economy has mostly been driven by the Internet-of-Value (web3.0) where decentralized platforms compete over user’s investments in various blockchain verticals. These include Decentralized Finance (DeFi) – a vibrant decentralized money management ecosystem, NFT’s that promise to overhaul how we consume and invest in art, DAO’s that decentralize business governance, various novel financial instruments such as perpetuals, ERC20’s to disintermediate resource sharing, and many more. Fulfillment: BUSF Non-finance Elective; BUSM Non-marketing Elective; IMB Business Elective. Prerequisite: CSCI-SHU 11 Introduction to Computer Programming. Antirequisite: Students who have taken ECON-SHU 232 Blockchain, Cryptocurrency & Money or BUSF-SHU 366 Applications in Entrepreneurial Finance: Fintech are not eligible to enroll.
In Information Technology in Business and Society, students learn the fundamental concepts underlying current and future developments in computer-based information technology – including hardware, software, network and database-related technologies. They will also acquire proficiency in the essential tools used by today’s knowledge workers and learn how these can be used to help solve problems of economic, social or personal nature. Throughout the course, they will be exposed to a range of more advanced topics which may include big data, information privacy, information security, digital piracy and digital music. Pre-requisites: not open to freshman. Fulfillment: This course satisfies BUSF/ BUSM Business Elective, Business Analytics Track; IMB Business Flexible Core.
This course examines the development of theatre architecture and design from the early formalized drama spaces (the theatre of Dionysus and the theatre of Epidaurus) to the English playhouse (the Globe to Convent Garden). We discuss the significance of the Italians to design, from the first temporary scenic elements to Serlio and Torelli to the Bibiena family. The course continues with the Paris Opera House, Wagner’s Bayreuth theatre; and the American playhouses of the eighteenth, nineteenth, and early twentieth centuries, and it includes the technological changes during that period. The final aspect of the course focuses on contemporary multiple use and adaptable theatre spaces. Emphasis is placed on how trends in the theatre affect the designs of productions, individuals, and aesthetic and technical innovations. (Theatre Studies C)
This course takes a sculptural approach to exploring and reimagining the city by looking at the existing landscape of Abu Dhabi. Students will visit public parks, streetscapes, the markets, super-blocks, the port, shopping malls, and industrial districts. We will document our observations through field notes, drawings, photography, video and sound recordings. This research will serve as a foundation for creating objects, sculptures, and installations. Students will learn to develop forms of artistic and architectural presentation and representation that reflect the urban design and development of the city. This research and artistic production will be accompanied by selected readings that address theoretical, historical and contemporary perspectives from authors and artists such as: Atelier, Bow Wow, Denise Scott Brown, Homi Baba, Dan Graham, Kevin Mitchell, Robert Venturi, Andrea Zittel.
This course introduces students to the history, theory, and practice of photography. Students will learn foundational image-making techniques with a focus on Black and White analog photography. A range of studio and darkroom tools and approaches will be explored. Students will be introduced to key artists, themes, and developments in photography and will consider the impact of photographic media on the development of art and society.
This course surveys Asian art and architecture from the earliest civilizations to the present day through several themes. It focuses more on the arts and monuments from China, Japan, and India but also introduces those from Korea and Southeast Asia. We will study how artistic traditions transmit and develop in distinctive yet interconnected societies in Asia, as well as how those traditions interact with specific political, religious, social, and cultural contexts in which they grow. Issues investigated include (but are not limited to): the spread and metamorphosis of Buddhist art, the artistic exchanges between the “East” and the “West” (and the formations of the ideas of the “East” and the “West”), the production and consumption of art as related to various forms of power such as political authority, social hierarchy, and gender, and the “Asian-ness” in the contemporary world. Prerequisite: None.
This course examines the lifecycle of high-growth new ventures (i.e. startups), with a focus on how they are funded. We will follow a successful startup’s path from founding through the stages of new venture finance. These include developing a business plan and its financials, the core skills of valuation, the venture capital industry, and how entrepreneurs and investors realize returns. Through examples of specific companies and technologies, we will also learn about the emerging landscape of financial technology (fintech) startups. We will consider the following subsectors, where startups are either seeking to displace incumbents or sell them their services: personal finance, blockchain, equity crowdfunding, lending (peer-to-peer and AI-augmented), payments, insurance, institutional investment, and money transfer.
This course is designed for students who intend to pursue careers across the investment banking industry as well as those exploring careers in corporate strategy and management. Areas covered include equity and debt analysis, mergers and acquisitions, and corporate strategy. While the core of the course is corporate finance, the issues encompass strategy, marketing, and economics aspects. Students will learn the unique characteristics of telecom, media and technology companies/industries while building on fundamental analytical skills by examining a series of landmark and potential corporate transactions in telecom, media & technology industries to understand how TMT companies respond to secular changes and transform their business models in the midst of evolving ecosystems. Cases discussed/analyzed include: Instagram, ActivisionBlizzard, Twitch, Apple, Alphabet, Disney, FOX, AT&T, DirecTV and Time Warner.
Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Studies the history and contemporary application of sports marketing as a method to achieve goals. Considers corporate as well as sporting property use of sports marketing strategies to achieve business objectives. Examines strategies that address critical business constituencies, including consumers, trade factors, employees, and the financial community. Covers sports marketing within the context of special sporting event sponsorships and professional sports teams as well as governing organizations, sports media (broadcast, print, and the Internet), licensing, hospitality, etc.
This course provides an overview of the key components of the global sports management ecosystem. Managing the myriad moving parts that make up the sports industry requires an understanding of general management principles and their special applications to the sports industry. From technology and marketing innovations to improved delivery systems, sports and sports-related content are one of the key drivers of the changing media landscape. The course will explore the critical elements of delivering sports content to viewers in the U.S. and abroad, taking into account constituencies which include the rights holders (e.g. leagues, conferences, teams, national governing bodies) the performers or talent (e.g. players, coaches, general managers) the media the sponsors and the consumer. For each component the course will examine the strategies, history and management perspectives that have informed this massive and evolving sector of media industries.
This course provides students with working knowledge of the publishing industry comprising newspapers, magazines, and books. It explores traditional business models and how disruptive forces including digitalization, consumer generated content, low barriers to entry, and changing media consumption patterns are reshaping the industry. By the end of the course, students understand the operations of media companies, and can speak to the opportunities and challenges facing the industry, engage in discussions on the economics, terms, and metrics, and explain emerging business models.
This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of marketing several leading sectors within the leisure industry. The focus is on understanding the development and application of marketing strategies and tactics for leisure companies competing for a share of the consumers discretionary spending. Key marketing concepts such as segmentation, branding, life-time value, and CRM are examined in the context of leisure industries. The course will also cover recent activities including mergers, acquisitions in those key sectors of the leisure industry: casinos, cruise ships, theme parks, eco-tourism, themed restaurants, resorts, leisure hotels, time shares. The course will explore marketing techniques that apply across the leisure companies, including licensing, sponsorships, line extensions and promotion. Discussion of evolution, and current status in these sectors through lectures, case studies, text and article readings and project work will be included.
This course is designed to provide students with an understanding of the deal-making and business affairs process in the entertainment space, using film and television content as the primary example for what goes into cutting a deal. The course will explore the deal process from the perspective of the different players in entertainment and media, focusing on how each player looks to maximize value. Students will learn the process of striking a deal, from its inception, to the term sheet phase, to the negotiation process and contractual agreements, through to deal implementation. The process will be evaluated in the context of the factors that play into reaching an agreement, such as exclusivity, windowing, multi-platform rights and timing. Students will learn about negotiations strategies for maximizing value in content deals, identifying common issues in the deal process and effective paths to reaching resolution and striking a deal. The course is designed to help students: –Understand the basics of the process for making a deal in the entertainment industry –Appreciate the factors that play into maximizing value through the deal process, including understanding the relative position of the players in the entertainment industry –Learn and understand negotiating strategies and how to navigate the business affairs and deal-making process
A specialized EMT course within the Berkley Center for Entrepreneurial Studies designed to provide students with a framework for understanding the dynamics of producing (as a business profession) a finished creative product in the entertainment and media industries, developing a business model, and generating an income stream to repay and provide investors with a profit. Educates the student in the process of feature film and long-form television production from the initial concept of the story, through script development, to completion of the project. Covers the most important steps in the production of an independent film, a studio project, a network TV or cable show, a radio program, a Broadway production, and an advertising television commercial. Explores all the elements a producer must know, understand, and eventually become skilled with through mastery of development, including script selection, finance, budgeting, timetable development, team building, talent selection, sales, contract and union negotiation, regulations, technology, and other relevant core competencies.
This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of Broadway and live theater, as an important business enterprise within the entertainment industry. The focus is on understanding the development and application of the economics, finance, structure, implementation and staging of performances, as well as the marketing strategies and tactics for gaining audience awareness and decision to purchase. The course will examine funding, marketing, branding, product positioning and the global distribution of live theatrical entertainment. The course will cover the history, venues, vocabulary, players, business and creative structures, budget development, supplementary revenue streams, successes and failures, relationship with the movie and music industries, the important figures and support systems that make the system work, global reach, and other topics. Lecture, discussions, site visits, and project work will be included.
This course covers the television industry, focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are also examined. The recent volume of mergers and acquisitions in the broadcast industry are studied for their impact on the domestic entertainment landscape.
This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.
This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment; (2) identifying and targeting attractive segments with a strategic positioning; and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
This course applies microeconomic theory and econometric analysis to sports and explores some public policy issues that have arisen in the design of sports competitions. The course is divided into four main parts: the structure of sports leagues, labor market issues, college sports, and the market for sports betting.
Taught by NYC-based movement-based, interdisciplinary artist Eiko Otake, this course contemplates metaphorical nakedness and human and bodily experiences of time and space. Through movement study, reading, writing, and discussion the class will be a place of both collective and individual learning. Students will examine how being or becoming a mover reflects and alters each person’s relationships with challenges of the current world, with history, and with other beings. Topics of study include atomic bomb literature and Fukushima nuclear disaster. We will acknowledge how distance is malleable and how going to places is an act of choreography and self-curation. Questions we will explore include: How do various art works deal with witnessing and archiving history? How does art help humans to survive massive violence and understand other people’s experiences? How does art-making help people to deal with historical and personal trauma? How does honing one’s aesthetic contribute to constructing own thoughts and critical views? Reading, movement reviews and journal entries are required every week. Journals are graded by how they reflect homework assignments. Students will work on final projects, which would complement the syllabus. The instructor is available for individual consultation throughout the course. Students are strongly encouraged to nurture their own rigor. No previous dance training or movement study is necessary to take this course.
Modern art has been a balancing act between control and letting go. This course focuses on the psychological interface between the two, the “liminal” zone. We will survey modern artists’ techniques for tapping sources of creativity, including Dada collagists’ free-associations; Surrealists’ automatic writing, doodles, and “cadavres exquises”; and Abstract Expressionists’ embrace of chaos. We will engage in simple exercises: doodling, speed drawing, painting an abstract mural as a group, keeping a liminal journal, collaging, and exploring ritualistic techniques. We will follow up with discussions, take a trip to the Met to dialogue with an African oracle sculpture,and conclude the course reexamining modern art in light of the inner journey threshold drama each of us has taken during the course. Readings include van Gennep’s Rites of Passage, Chipp’s Theories of Modern Art, R.D. Laing, Federico Garcia Lorca on duende, Victor Turner on liminal, Mircea Eliade on Shamanism Techniques of Ecstasy, James Elkins on alchemy and art, and Frida Kahlo’s journal.
There is no prerequisite for this course. Many photographers who have been utilizing digital cameras are turning (and returning) to traditional, silver-based film and papers. This intensive course is designed to introduce and explore the practical and creative applications of analog photography. Students will learn camera operation, composition principles, and metering techniques. Supported by a comprehensive lab facility, students will learn film processing and archival projection print enlarging methods as well as the basics of print finishing and presentation. Classes will incorporate critiques of student work, slide lectures of important historical and contemporary imagery, hands-on studio and laboratory demonstrations, and field trips. Students will be assigned reading for class discussion and relevant photography exhibits to view. Students are required to complete a minimum of 4 hours of lab work per week (hours arranged by the student) in addition to regular class attendance. This course is designed to engage the student in a photographic dialogue within a productive semester. A lab fee is charged for this course.
Prerequisite: Photography I or permission from the Department. This course is recommended for transfer students and non-majors. During the Fall and Spring, non-majors must fill out the following form to request access to the course: http://photo.tisch.nyu.edu/object/pinonmajorrequestform.html Photo II is a course that expands upon the principles and tools of Photography I. Students will start out continuing to refine analog skills through a series of short technical assignments. Students will work on exercises with on-camera flash, medium format camera, and tungsten lighting to further their technical skills. At the heart of the class is the development of two long-term projects in which students can hone their creative vision. Weekly critiques of students’ projects will include discussions on content, aesthetics, editing, and technique. Class time will also be spent on slide presentations of historical and contemporary photography, technical lectures, and lab demonstrations. While students will predominantly be working in analog, digital photography will be introduced. Topics to be covered include the use of a digital SLR, the basics of Adobe Photoshop, and film scanning. Students are required to have a film camera with a light meter and manual functions in addition to film and photographic paper to execute their assignments. A lab fee is charged for this course.
Students work directly with internationally recognized figures in photography. Topics for workshops range from the techniques of established photographers to discussions of issues in photographic theory, history, & criticism.
A studio course that combines theory & artistic practice to examine the development of the arts from a critical perspective. The course will address a range of models from structuralism & semiotics to modern & postmodern paradigms. The class is designed for practicing artists, allowing students to gain the skills & confidence to express their artistic objectives in critical writing, art making, & verbal analysis. Each student is responsible for oral presentations, works of art generated through research, & written statements about their artistic objectives.
Introduction to the use of photography as a medium of documentation and expression. Assignments and critiques enhance the development of individual work while developing photographic skills and techniques. Students provide their own cameras. Enlargers and photographic chemicals are provided in class.
Hands-on studio course with an emphasis on ear training to increase understanding of different technical & artistic practices in the recording studio. Students will explore use of microphone placement techniques, balancing natural & artificial acoustics as well as dynamic audio effects & filters.
A critical listening study of acoustic music recordings that develops the student’s ability to define and evaluate aesthetic elements of recorded music. Students explore recorded music attributes including dynamic range, stereo imaging, perceived room acoustics, the use of reverb and equalization, naturalness, and the listening perspectives.
Introduction to the concepts of live concert recording. Microphone selection, characteristics & placement as well as acoustic problems encountered in concert halls will be discussed. Students will have the opportunity to apply the lecture material by recording undergraduate rehearsals & recitals.
Principles covered in MPATE-UE1001 & MPATE-UE-1003 are put into practice with additional theory & techniques. Students perform various duties just as they would in a professional recording session. Studio Lab assignments are performed outside of class reinforcing weekly topics.
The physical aspects of sound, analog recording technology & studio production techniques are explained & demonstrated. Lecture topics include microphones, stereo recording, analog consoles, multi-track tape recording, equalization, compression, reverberation & mixing. Studio lab assignments are performed outside of class reinforcing weekly lecture topics
The course focuses on understanding lower-level issues in computer design and programming. The course starts with the C programming language, moves down to assembly and machine-level code, and concludes with basic operating systems and architectural concepts. Students learn to read assembly code and reverse-engineer programs in binary. Topics in this course include the C programming language, data representation, machine-level code, memory organization and management, performance evaluation and optimization, and concurrency.
This course is devoted to a different level of understanding the design and production of making a book. On the first day of class, students bring in digital versions of their art and decide to translate it into a printed piece. The class we’ll focus on book design. Students will begin to explore InDesign and learn how to use the program to create a publication, deciding on the size nand order of image and where text will go. On the second day of class students learn how to work with type. The class explores how to make type work for you and what typefaces work best depending on your design and art. The class will talk about image pacing and the flow of text throughout a publication. On the third day of class, homework is reviewed and InDesign files are revised if needed. The class then turns to production. We will go over each file and make it as final as possible and ready for print. The class will also discuss the different ways to get your document published and how to do each one. In the beginning of this course the students will walk into the classroom with a loose body of work and leave, after the third day, with their work organized into a book format. This course is charged a lab fee. Graduate course numbers are available on Albert.
Yoruba is a language spoken in West Africa by approximately 20 million people. This course is an introduction to Yoruba language, people and culture and is designed for students without prior knowledge. The main goal is to develop elementary communicative competence in the language. It is designed to enable students read, write, listen to and talk about simple concepts, ensuring that they can minimally understand and be understood in the language, while developing a fundamental knowledge of the Yoruba culture. Emphases are on Yoruba as used by contemporary native speakers in the present day West Africa. Skills are developed through intensive interactive conversations, grammar exercises, and classroom activities designed for a learner to use the language in various daily activities.
An introduction to Cantonese with an emphasis on the spoken and written language and conversational proficiency as a primary goal. Emphasizes grammar, listening comprehension, and oral expressions. Designed to give beginning students a practical command of the language. Upon completion of the course, students can expect to converse in simple sentences and recognize An introduction to Cantonese with an emphasis on the spoken and written language and conversational proficiency as a primary goal. Emphasizes grammar, listening comprehension, and oral expressions. Designed to give beginning students a practical command of the language. Upon completion of the course, students can expect to converse in simple sentences and recognize and write about 350 Chinese characters. Students with passable conversational ability or native speakers from Cantonese-speaking communities should not enroll in this course.
An introduction to Filipino with an emphasis on mastering basic grammar skills and working vocabulary. Lessons incorporate discussions on history, current events, literature, pop culture, and native values. Open to beginning language students, and lessons are modified according to the needs of individual students. Because language is key to connecting with community concerns, the course includes field trips to Filipino neighborhoods in Queens and Jersey City.
Provides students with an elementary understanding of Swahili, a Bantu language with a rich oral and written tradition that is spoken by about 100 million people from Somalia to Mozambique and Zanzibar. After a short presentation of Swahili?s history, codification, and relation to other languages, students are drilled in phonetics and grammar. They are also introduced to poems, songs, and oral narratives.
The course combines the traditional grammatical approach with a communicational, interactive method. Since the size of the classes is usually small we can put a great emphasis on oral drills and getting the pronunciation right from the beginning. This course is tailored for students who have never taken Russian but some linguistic awareness about Slavic languages is welcome. Students will be introduced to the grammatical complexity of the Russian language and will have the opportunity to master enough Russian to cope with everyday situations in Russian. The students will do considerable amount of grammar and vocabulary exercises in the Workbook as part of the home assignments.
Designed to further develop fluency in oral and written communication. In addition to the class, small-group activities, and language and computer lab sessions, students are given an individual assignment to work with native speakers from the community and report on their findings. The reading assignments are designed to broaden understanding of content used for oral presentations.
Grammar, phonetics, and pronunciation of modern standard Persian, reading simple texts, and writing short compositions. Builds basic skills in modern standard Persian in preparation for reading classical Persian literature.
Introduces students to the basics of Urdu alphabet, grammar, and sentence structure. All four skills are emphasized?writing and reading, as well as speaking and listening. Tailored to address students’ interests not only in the language but also in the culture in which it is rooted.
Elementary Arabic I course is a novice level course in Modern Standard Arabic. (MSA) The course work aims to balance the four skills (listening, speaking, reading, and writing). It also introduces aspects of Arab culture. The course is designed to teach students to pronounce, read and write MSA. Fall semester starts with Arabic alphabet (letters and sounds) then introduces topics such as greetings, self introduction, family, weather and food. No prior knowledge of Arabic or a placement test is required for enrollment in this course.
This course introduces students to the language of Haitian Kreyòl, also called Creole, and is intended for students with little or no prior knowledge of the language. Haitian Kreyòl is spoken by Haiti’s population of nine million and by about one million Haitians in the U.S. Including over 190,000 in the New York City area. In fact, New York City has the second largest population of Kreyòl Speakers after Port–‐au–‐Prince, Haiti’s capital. Through this course, you will develop introductory speaking, reading, and writing skills. We use a communicative approach, balanced with grammatical and phonetic techniques. Classroom and textbook materials are complemented by work with film, radio, and especially music (konpa, rasin, twoubadou, rap, raga, levanjil, vodou tradisyonèl, etc.), as well as with visits to city museums and institutions related to Haiti.
This course provides a solid foundation in constructing and interpreting financial statements. Topics include: accounting terminology, financial-statement preparation and analysis, liquidity and credit-risk ratios, depreciation calculations, revenue recognition, accrued liabilities and asset valuation. Also covered are the effects of equity transactions, cash flows and various accounting methods on financial statements. |Anti-Requisite: FIN-UY 2103
Open to students with no previous training in Greek and to others by permission of the instructor. Elementary I offered in the fall; Elementary II offered in the spring. 4 points per term. An introduction to modern Greek. Provides students with the fundamentals of grammar, syntax, oral expression, listening comprehension, reading, and composition. Students develop the skills and vocabulary necessary to read simple texts and hold basic conversations. Students are introduced to modern Greek culture, history, and society, since the ultimate goal of the course is to enrich our understanding of multiple, living Greek realities through the language. Teaching materials include current newspaper articles, graded literary passages, songs, and various linguistic games.
Active introduction to modern Hebrew as it is spoken and written in Israel today. Presents the essentials of Hebrew grammar, combining the oral-aural approach with formal grammatical concepts. Reinforces learning by reading of graded texts. Emphasizes the acquisition of idiomatic conversational vocabulary and language patterns.
This course provides students with an opportunity to learn about the individual and collaborative services provided by professional managers both inside and outside EMT companies. It develops a system by which to evaluate the quality of the service provided, the nature of the service and how these services are being implemented through collaboration with industry creative and business executives. Through discussions with and lectures by entertainment and media lawyers, accountants, talent and literary agents, studio executives, producers, publicity and advertising specialists, the student will understand the diversity of talents required to complete a project or product successfully. Course Objectives: To provide students with an understanding of the role of the executive in the entertainment and media industries who can assemble a team of creative professionals and manage their activities so that successful content can be the outcome. To share an overview of the various disciplines and content genres/typology needed for the industry sectors that include movies, television, music, publishing, electronic games, theater, and related businesses. To gain insights into legal and financial issues pertaining to the various entertainment and media industry sectors, including basic copyright, intellectual property and privacy issues. To examine the roles and responsibilities of each of the members of the team assembled by the manager (producer, head of production, student head, manager/agent, manager/lawyer, business coach, management consultant). To review and be capable of implementing business plans for funding entertainment projects offered through venture capital, limited partnerships, angels or other specialists in financial deal making. To learn from the experts using lectures, cases, film, texts and guest lectures.
This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. We will study how to develop a strategy for a product or service in social media, how to execute that strategy and how to assess the results. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media plan. The course also has a practical component, for which students work in small groups and individually.
Video games are now a mainstream form of entertainment. In economic terms, this industry has experienced tremendous growth, despite a grueling recession, growing to an estimated $60 billion worldwide. A key development that has changed the playing field for both the producers and consumers of interactive entertainment is a shift away from physical retail to digital and online game distribution. The audience for games has also shifted—no longer the exclusive practice of hardcore gamers, video games have gained mass appeal in the form of social and casual gaming, on the internet, on consoles, and smartphones. At the same time, the development and publishing of games has become far more accessible. The game behind the game, in a manner of speaking, has changed. In this class, we explore the basic components of the current video game industry. Every week, we review major current events, will hear from people currently working in the industry, examine case studies, and discuss the overall business landscape. Central to each class is the notion that practical business considerations and the design-driven creative process do not have to be in opposition.
This course covers the digital technology industry (e.g. consumer electronics, software) from a strategic and marketing perspective. The objectives are to understand how these industries function, the unique challenges they face, and how digital technology companies can leverage their strengths to achieve success in the marketplace. The focus is on understanding the interactions between competition, technology evolution, and firm capabilities.
This course provides students with a framework for understanding the economics and key strategic issues facing organizations in the entertainment industry. It establishes a basis for the formulation of marketing tactics and strategies for firms competing for consumers’ discretionary spending. Recent developments in major sectors of the entertainment industry are covered, including movies, television and cable, theatre, and sports. Issues that cut across all types of entertainment industries are examined, including licensing, promotion, and new technologies.
This course provides students with a comprehensive framework and tools to understand the advertising process and to appreciate managerial and theoretical perspectives in advertising. It tackles the stages in developing an advertising plan- from analyzing the situation and defining clear advertising objectives to execution. Students learn tools related to various skill areas in advertising, including account planning, media planning and buying, and copywriting/art direction, while developing a broader appreciation of how each skill area fits into the overall structure of the advertising process. Coursework involves a comprehensive group project that utilizes learning in all functional areas of advertising, while simulating the development of an advertising campaign.
This course explores unruly images, bodies, faces, spaces, aesthetics, and even feelings that exist at the margins of categorization, making these powerful subjects for artistic work. We will manipulate image-making tools and give form to expressions that reveal the hidden structures of power. Through lectures, discussions, workshops, and readings, we will look at topics such as memes and glitch art, cyberface and AR filters, monsters and glitched bodies, uncanny valley and AI images, as well as liminal space and collaborative world-building. We will pay particular attention to selected writings from Hito Steyerl, Legacy Russell, Rosa Menkman, and Adam Greenfield, and apply these critiques to emerging perceptual technologies (volumetric 3D capturing, machine learning, AR/VR, web-based 3D game engines) that students will use to create their projects.
A basic black-and-white photography course designed for those with little or no experience in photography. Emphasis is placed on the application of technique in terms of personal expression through the selection and composition of subject matter. Class size is limited, providing for a greater degree of individual critique and classroom participation. The course comprises technical lectures, readings and discussions about critical issues in photography, slide lectures on historical and contemporary work as well as class critiques. Each student must have a camera with manually adjustable aperture and shutter speeds.
First-year Korean designed to introduce the Korean language and alphabet, Hangul. This course provides a solid foundation in all aspects of the language, including speaking, listening, reading, and writing. Students study the language’s orthographic and phonetic systems, grammar, syntax, and vocabulary within social and cultural contexts.
Introductory course in modern spoken and written Japanese, designed to develop fundamental skills in the areas of speaking, listening, reading, and writing. Gives contextualized instructions to develop both communicative and cultural competency. Systematically introduces the Japanese writing system (Hiragana, Katakana, and Kanji).
Designed to develop and reinforce language skills in listening, speaking, reading, and writing as it relates to everyday life situations. The objectives are: to master the Chinese phonetic system (pinyin and tones) with satisfactory pronunciation; to understand the construction of commonly used Chinese Characters (both simplified and traditional) and learn to write them correctly; to understand and use correctly basic Chinese grammar and sentence structures; to build up essential vocabulary; to read and write level appropriate passages; to become acquainted with aspects of Chinese culture and society related to the course materials.
The intermediate workshops offer budding fiction writers and poets an opportunity to continue their pursuit of writing through workshops that focus on a specific genre. The workshops also integrate in-depth craft discussions and extensive outside reading to deepen students’ understanding of the genre and broaden their knowledge of the evolution of literary forms and techniques.
The intermediate workshops offer budding fiction writers and poets an opportunity to continue their pursuit of writing through workshops that focus on a specific genre. The workshops also integrate in-depth craft discussions and extensive outside reading to deepen students’ understanding of the genre and broaden their knowledge of the evolution of literary forms and techniques.
This course focuses on key aspects of entrepreneurship as a critical engine for innovation. It also treats entrepreneurship as a state of mind that is not limited to small firms. Students discuss current theories and practices related to starting and managing entrepreneurial enterprises, emphasizing firms in technology- , information- and knowledge-intensive environments. Particular attention is paid to the critical issues of (1) identifying opportunities that provide competitive advantage; (2) the development of a solid business plan; (3) the marketing of new ventures; (4) entrepreneurial business operations, including human-resource and process management; (5) ethical and social issues in entrepreneurial firms; and (6) financial management and fund raising for entrepreneurial firms. | Prerequisites: Junior or senior student status. MG-UY 3002 and MG-UY 3404
In this workshop (practicum), poets will focus on the foundations and intricate dynamics of poetry as a writer’s process. A weekly reading of a new poem by each poet in the circle will serve as point of departure for discussion of the relationships of craft and expression. A final portfolio of polished poems is required at the end of the course.
Technology products and services are increasingly a huge part of how businesses reach their end-customer and Product Managers (PMs) are the ones to lead teams to build software that solve real problems. This course is designed as an introduction course of how PMs do this across a variety of contexts to evaluate customer needs, translate needs into functional requirements, prioritize different aspects of development, work with cross-functional teams, launch a product and create a holistic vision of how customers experience the product. This course will focus on lectures, discussions, case-studies and hands-on exercises that replicate a typical product process at a startup, tech or non-tech company. This course equips students with the mindset, tools, frameworks to mindfully discover, design and build things that make an impact and meet the needs of real humans. We will cover both core product thinking, and also how to translate that into practical ways to make decisions and build great products. Prerequisite: None Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective
This course explores New York City as a cultural and economic hub for media and the arts, arguably the cultural capital of the world. Classroom work is supplemented by site visits, guest lectures, and field research to explore the ways that media and the arts have shaped work and leisure in NYC life in the past century. Topics include: Time Square and live spectacle, the Broadway theatre, Madison Ave and modern advertising, the museum of New York, galleries, artists, and the art market, the Harlem Renaissance, alternative media and Bohemian arts.
This is a standard digital photography course designed for those with little or no experience in photography. This course will emphasize personal expression through the application of technique to the presentation of subject matter. Open Arts will have enough Sony A7r cameras for students to share. If students plan to borrow the DSLR cameras, they are first required to purchase College Student Insurance, (CSI). While it is not required that you own your own digital camera to enroll in this course, it is recommended that you borrow or acquire your own camera for the duration of this course, or if you would like to avoid having to share one of the department’s cameras with another student. If you would like to purchase your own camera, a digital single lens reflex (SLR) or mirrorless digital camera is highly recommended for this course. The camera needs to have manual aperture and shutter speed controls. The purpose of this course is to develop an understanding of the technical and aesthetic aspects of making photographic images. We will apply fundamental photographic techniques such as composition, framing, lighting and manual camera controls to the images we create. We will discuss the way we see, compared to how cameras and lenses see, evaluate the similarities and differences and how that impacts the creation of images and how we analyze them. Students will make photographs that are effective as individual images and photographs that work together in a series. Students will learn how to create a narrative with a series of photographs and express a feeling or mood with a series of photographs. Class discussions will introduce students to a variety of concepts related to visual literacy. Students will also be introduced to the work of historically significant photographers from a broad range of backgrounds. Students will learn how to use Adobe Creative Cloud software to adjust images for print and digital publishing. By the end of the course, students will understand how to use a digital SLR or mirrorless camera to create compelling photographs using manual controls, process their images using Adobe Creative Cloud software and best practices for publishing their images digitally as well as best practices for printing their images. Finally, students will enhance their critical thinking skills while developing a deeper understanding of visual/photographic language. Students are expected to shoot a minimum of 108 exposures (photographs) each week.
This is a standard digital photography course designed for those with little or no experience in photography. This course will emphasize personal expression through the application of technique to the presentation of subject matter. Open Arts will have enough Sony A7r cameras for students to share. If students plan to borrow the DSLR cameras, they are first required to purchase College Student Insurance, (CSI). While it is not required that you own your own digital camera to enroll in this course, it is recommended that you borrow or acquire your own camera for the duration of this course, or if you would like to avoid having to share one of the department’s cameras with another student. If you would like to purchase your own camera, a digital single lens reflex (SLR) or mirrorless digital camera is highly recommended for this course. The camera needs to have manual aperture and shutter speed controls. The purpose of this course is to develop an understanding of the technical and aesthetic aspects of making photographic images. We will apply fundamental photographic techniques such as composition, framing, lighting and manual camera controls to the images we create. We will discuss the way we see, compared to how cameras and lenses see, evaluate the similarities and differences and how that impacts the creation of images and how we analyze them. Students will make photographs that are effective as individual images and photographs that work together in a series. Students will learn how to create a narrative with a series of photographs and express a feeling or mood with a series of photographs. Class discussions will introduce students to a variety of concepts related to visual literacy. Students will also be introduced to the work of historically significant photographers from a broad range of backgrounds. Students will learn how to use Adobe Creative Cloud software to adjust images for print and digital publishing. By the end of the course, students will understand how to use a digital SLR or mirrorless camera to create compelling photographs using manual controls, process their images using Adobe Creative Cloud software and best practices for publishing their images digitally as well as best practices for printing their images. Finally, students will enhance their critical thinking skills while developing a deeper understanding of visual/photographic language. Students are expected to shoot a minimum of 108 exposures (photographs) each week.
The purpose of this course is to enable the student to gain a heightened awareness, appreciation, and knowledge of dance through movement and performance. We focus on the foundations of dance such as control, aesthetics, alignment, development of strength and flexibility, dynamics, athleticism, musicality, use of space, development of learning strategies within a group context, and personal, artistic expression. The student’s mastery of their body, expression with their body and creativity through their body is the center of the work. Through individual and collective kinesthetic participation in unfamiliar patterns, related, but not limited to China, West Africa, United States, and Japan, the student is physically and conceptually challenged and informed. Using these learned dances as inspiration, students go on to re interpret, improvise and choreograph their own variations on dance forms in their class assignments. Dance experience is not necessary.
Games 101 is the foundational course for the NYU Game Center. The focus of Games 101 is game literacy – a shared understanding of games as complex cultural and aesthetic objects. The class will incorporate lectures, discussion, readings, and writing assignments, but the primary activity of the class is critical play – playing games in order to better understand and appreciate them. The class will cover games on and off the computer, including classic and contemporary board and card games, sports, and games on the PC, internet, and consoles.
This course emphasizes on the 3D animation through digital modeling / sculpting techniques, keyframe and blend-shape animation . The course breaks down into 4 stages : 1. basic topology of head model, 2. high-poly sculpting and projection texturing, 3. Keyframe and blend-shapes animation, 4. 3D animation final project. In the final project, students get to choose either lip-sync animation or conceptual piece utilizing the created head models. An overview of digital editing / compositing and sound design will also be introduced to assist with students’ final project at the end of the semester. Prerequisite: None. Fulfillment: IMA/IMB elective.
A hands-on introduction to the technical & creative uses of digital photography. The class will explore the use of digital technologies to compose, shoot, scan, alter, & print images, as well as considering the ways in which photographic meaning has been changed by the use of the computer. Student provides their own camera & paper.
This course offers students an opportunity to increase their technical proficiency and, more importantly, develop stylistic and creative channels for dealing with common drawing problems. In animation, drawing is not simply seeing. It is thinking and, when successful, doing so on a deep level. The class includes one, two and three point perspective, figure drawing, character rotations, drawing exercises related to fine artists (Picasso, Matisse, Giacometti, etc.), use of tones, continuity sketches, layouts, animatics.
This course introduces students to the complex relationship between interactivity and storytelling. Students analyze how an interactive structure creates narrative. Works explored in this course range from nonlinear novels, experimental literature, audio narratives, theater/performance to film as narrative databases and games. The study of the structural properties of narratives that experiment with digression, multiple points of view, disruptions of time, space, and storyline is complemented by theoretical texts about authorship/readership, plot/story, and characteristics of interactive media. | Prerequisite: EXPOS-UA 2, EXPOS-UA 9, EXPOS-UA 22, ASPP-UT 2 or WRCI-UF 102. Note: Satisfies HuSS elective.
This course is designed especially for students entering business, health care, and educational settings who are assuming or aspiring to positions of leadership. Through case studies and class discussion, course work focuses on strengthening communication competency in presentation skills, persuasive ability (i.e., marketing and sales), leadership in meetings, and problem-solving skills.
Games 101 is the foundational course for the NYU Game Center. The focus of Games 101 is game literacy – a shared understanding of games as complex cultural and aesthetic objects. The class will incorporate lectures, discussion, readings, and writing assignments, but the primary activity of the class is critical play – playing games in order to better understand and appreciate them. The class will cover games on and off the computer, including classic and contemporary board and card games, sports, and games on the PC, internet, and consoles.
Analysis of the problems of speaking to groups and practice in preparing and presenting speeches for various purposes and occasions. Hours are arranged for student evaluation and practice.
Looking at the rhetoric of public relations we examine the principles and assumptions in the process of analyzing the process of political campaigns. Focuses on an analysis of what is reported to the mass media and how the ’gatekeepers,’ reporters, editors and producers of news filer the messages. Also, discussion on how public relations participates in the creation of viewpoints that eventually become well established and widely held.
This course focuses on the principles and practices of successful interviewing techniques. Students are provided with background on the structure of an interview and learn how to analyze success and/or potential problems. Review of case studies and practice in holding interviews enables students to gain experience and to improve their own abilities.
This course explores various image editing techniques and outputs, utilizing various styles of text, including fiction and non-fiction. The assignments foreground how text influences viewers’ perception of images, and how images can enrich a body of writing. Students will use a range of production skills to create work — using After Effects for animation, HTML/CSS for website creation, book and print design, and archival printing methods. All projects are accompanied by readings that provide historical and theoretical grounding to support the concepts explored through practice. An emphasis on refining technical and aesthetic photography skills are central throughout the semester. Prerequisites: DM-UY 2183 or DM-UY 2263