This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.

Marketing (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2024)

MKTG-UB 9001-000 (4953)
08/29/2024 – 12/05/2024 Thu
10:00 AM – 1:00 PM (Morning)
at NYU Florence (Global)
Instructed by Donvito, Raffaele

MKTG-UB 9001-000 (4981)
at NYU London (Global)
Instructed by

MKTG-UB 9001-000 (21443)
at NYU London (Global)
Instructed by

MKTG-UB 9001-000 (4834)
08/29/2024 – 12/04/2024 Tue,Thu
3:00 PM – 4:00 PM (Late afternoon)
at NYU Madrid (Global)
Instructed by Magarino, Victor

MKTG-UB 9001-000 (3462)
08/29/2024 – 12/05/2024 Mon
1:00 PM – 4:00 PM (Early afternoon)
at NYU Prague (Global)
Instructed by Anton, Muriel

MKTG-UB 9001-000 (21026)
at NYU Tel Aviv (Global)
Instructed by

MKTG-UB 9001-000 (3380)
07/29/2024 – 10/31/2024 Wed
2:00 PM – 5:00 PM (Early afternoon)
at NYU Sydney (Global)
Instructed by West, Andrew