This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
Marketing (Undergraduate)
4 credits – 14 Weeks
Sections (Spring 2025)
MKTG-UB 9001-000 (4383)01/20/2025 – 04/30/2025 Thu10:00 AM – 1:00 PM (Morning)at NYU Florence (Global)Instructed by Donvito, Raffaele
MKTG-UB 9001-000 (4625)01/20/2025 – 05/01/2025 Tue,Thu10:00 AM – 11:00 AM (Morning)at NYU London (Global)Instructed by
MKTG-UB 9001-000 (19431)at NYU London (Global)Instructed by
MKTG-UB 9001-000 (4644)01/20/2025 – 04/30/2025 Tue,Thu3:00 PM – 4:00 PM (Late afternoon)at NYU Madrid (Global)Instructed by Magarino, Victor
MKTG-UB 9001-000 (4189)01/20/2025 – 04/28/2025 Mon12:00 AM – 2:00 PM (Early afternoon)at NYU Prague (Global)Instructed by Anton, Muriel
MKTG-UB 9001-000 (20884)at NYU Tel Aviv (Global)Instructed by
MKTG-UB 9001-000 (20798)02/24/2025 – 05/30/2025 Wed2:00 PM – 5:00 PM (Early afternoon)at NYU Sydney (Global)Instructed by West, Andrew