This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
The course is focused on exploring Franz Kafka’s work – stories, novels, diaries and letters – in the context of fin de siècle Prague and the birth of modernism. We will take a closer look at the cultural and social context of Central Europe (literature and the arts, but also the Modernist architecture of Adolf Loos, Simmel’s sociology of the metropolitan life, Freud’s analysis of the unconscious, Brentano’s psychology, the resonance of Nietzsche’s philosophy, or the emergence of new media like phonograph and silent film) in the first two decades of the 20th century. In addition, we will discuss the adaptations of Kafka’s work and its impact on later art, fiction and film (Borges, Welles, Kundera, Roth, Švankmajer). The topics discussed through Kafka’s writings and other related works include: man and metropolis, family, estrangement, authorship, time, writing and media, travelling, territories and identities, languages, animals, art and pain. We will be especially interested in how these phenomena transform when represented in and through the medium of literary fiction.
This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communication and its impact upon culture and society.
In this workshop-based course, students will become well versed in contemporary debates on social media and its impact on self and society, share their own experiences and observations in this area, design an original research project (using methods such as discourse analysis, virtual ethnography, and interviewing), and write a long-form analysis paper.
The course approaches video games through the lens of political economy. This means examining games foremost as commodities, transactional goods through which various modes of economic life occur. This course introduces students to the structure and economics of the game industry since its emergence in the 1970s, particularly across the United States, China, and Japan. Special attention is brought to the dramatic industry changes catalyzed by digital distribution, mobile gaming, live streaming, and other contemporary developments. Examines the emergence of video games as sites of contemporary cultural production & practice. Special attention is given to the symbolic & aesthetic dimensions of video games, including their various narratives forms and sub-genres, & concentrates on their interactive dimensions. The course provides insight into the emerging trends in the interface between humans & media technologies. The course also situates video games within the business practices of the entertainment industries.
The goal of this course is to introduce the students into nationalism studies and into a plethora of historical and present roots of national identities and manifestations of nationalism in Central and Eastern Europe. The course will examine how selected aspects of national histories have been used (and misused) in 19., 20. and 21. century to support/justify national political programs and leaders; specifically, how a romantic picture of national history influenced the development of national identity and what role its interpretation has had in political struggles and programs of Central and East European nations. The course focuses on forces that triggered many eruptions of ethnic hatred and atrocities in Central and Eastern Europe including Holocaust, post World War II expulsion of Germans, civil war in former Yugoslavia, and most recently the nationalist aspects of conflict between Ukraine and Russia. The course will focus on Ukraine and Russia, Poland, Hungary, former Czechoslovakia, present-day Czech Republic and Slovakia, on former Yugoslavia and on independent states on its territory, and it will motivate the students to formulate a positive and cooperative prospect for the region’s future.
This course will focus on the history of the culturally rich region of “Mitteleuropa” through analysis of the parallel evolution of Germany and the Czech Republic, Poland, Slovakia and Hungary. Mitteleuropa as a region produced such important figures as Franz Kafka, Gustav Mahler, Sigmund Freud, Theodor Herzl and Milan Kundera; historical personalities whose influence internationally is indisputable. We’ll delve into the history of the region and on the central role played by German politics and culture from the end of the 19th century, through the turbulent 20th century to the present day. Emphasis will be on the evolution of the concept of nationalism as well as on Germany’s foreign policy in the “concert of nations”, especially towards its Eastern neighbors. The aim is to achieve an understanding of the complex evolution of national entities and their interaction between the birth of the modern German state and the integration of the Visegrád countries in NATO and the European Union.
Provides the background necessary to make decisions about computer-based information systems and to be an “end-user”. Two major parts of the course are hands-on experience with personal computers and information systems management. Group and individual computer assignments expose students to electronic spreadsheet analysis and database management on a personal computer. Management aspects focus on understanding computer technology, systems analysis and design, and control of information processing by managers.
Students work on pronunciation, grammar, and vocabulary enrichment. Emphasis is placed on developing and enhancing listening, comprehension and oral skills. Additional hours are offered to improve pronunciation. Written and oral examinations required.
The course combines the traditional grammatical approach with a communicational, interactive method. Since the size of the classes is usually small we can put a great emphasis on oral drills and improving speaking in Russian on various subjects. Students will be given short topics to talk about at the beginning of every lesson and most written essays will have to be presented orally in class. The class also focuses on improving your writing skills and broadening your vocabulary. That is why the students are expected to keep a diary in Russian and write several compositions during the course. The students will also read several Russian short stories which will be discussed in class. We will review familiar grammar and study some advanced grammatical structures. The students will do considerable amount of grammar and vocabulary exercises in the Workbook as part of the home assignments. Several short lectures on various aspects of Russian culture and history will be given during the course and we will watch two Russian films that would be followed by the discussions.
The course combines the traditional grammatical approach with a communicational, interactive method. Since the size of the classes is usually small we can put a great emphasis on improving speaking in Russian on various subjects. Students will be given short topics to talk about at the beginning of every lesson and most written essays will have to be presented orally in class. The class also focuses on improving your writing skills. That is why the students are expected to keep a diary in Russian and write several compositions during the course. The students will also read several Russian short stories in original which will be discussed in class. We will review familiar grammar and study some advanced grammatical structures. The greater emphasis is also put on and broadening your vocabulary and the students will do considerable amount of vocabulary exercises as part of the home assignments. Several short lectures on various aspects of Russian culture and history will be given during the course and we will watch two Russian films that would be followed by the discussions.
The course combines the traditional grammatical approach with a communicational, interactive method. Since the size of the classes is usually small we can put a great emphasis on oral drills and getting the pronunciation right from the beginning. This course is tailored for students who have never taken Russian but some linguistic awareness about Slavic languages is welcome. Students will be introduced to the grammatical complexity of the Russian language and will have the opportunity to master enough Russian to cope with everyday situations in Russian. The students will do considerable amount of grammar and vocabulary exercises in the Workbook as part of the home assignments.
This course aims to bring together diverse issues and perspectives in the rapidly evolving and changing area of international/global communication. Through a historical perspective, a framework will be established for the appreciation of the development of the immense scope, disparity, and complexity of this rapidly evolving field. Students will be encouraged to critically assess shifts in national, regional, and international media patterns of production, distribution, and consumption over time, leading to a critical analysis of the tumultuous contemporary global communication environment. Essential concepts of international communication will be examined, including trends in national and global media consolidation, cultural implications of globalization, international broadcasting, information flows, international communication law and regulation, and trends in communication and information technologies. The focus of the course will be international, with attention being paid both to Western-based multimedia conglomerates, as well as to the increasing global prominence of media corporations based in other regions, contributing to the reversal of international media flows and challenging the global hegemony of the Western media producers. Particular emphasis will be on the Czech Republic, as an empirical example of a national media system affected by global media flows.
The course focuses on combining the creative techniques of fiction with the rigor of journalistic travel writing to produce stories about Prague (not only) that move beyond the constraints of the news and feature story: stories that engage, resonate with readers, provide insight – stories which “produce the emotion”. The course proceeds by the reading and analysis of important contemporary journalism and classic travel pieces: examination of the narrative; fictional and literary devices used in travel writing; examination of and practice with various information gathering strategies; humor; point of view; unique voice. Distinguished Czech travel writers/journalists/photographers will be invited as guest lecturers.
The relationship of the brain to behavior, beginning with the basic elements that make up the nervous system and how electrical and chemical signals in the brain work to effect behavior. Using this foundation, we examine how the brain learns and how it creates new behaviors, together with the brain mechanisms that are involved in sensory experience, movement, hunger and thirst, sexual behaviors, the experience of emotions, perception and cognition, memory and the brain’s plasticity. Other key topics include whether certain behavioral disorders like schizophrenia and bipolar disorder can be accounted for by changes in the function of the brain, and how drugs can alter behavior and brain function.
This is a chance to immerse yourself in the musical culture of Prague. You will attend five music performances together with the class and two on your own. Each of the concerts will be in a different style, and performed in a different sort of venue. Each concert will be preceded by a lecture/listening session, often involving the actual performers; you will also be assigned a reading excerpt relevant to the music you will hear. The concerts, scheduled about once every two weeks on evenings between Mondays and Thursdays, will be supplemented by architecture walks and film showings, which will usually take place during class time. In addition, you will undertake a “Personal Connection Project”, in groups of two or three, in which you will choose a local genre, performer or composer to research. The research will include reading relevant contextual material, attendance at a live concert or rehearsal, and an interview with a performer. You will share your project with the class in an oral presentation, which will take place at the end of the semester. after which you will submit your conclusions in a final paper, in lieu of a final exam.
Examines the emergence of video games as sites of contemporary cultural production & practice. Special attention is given to the symbolic & aesthetic dimensions of video games, including their various narratives forms and sub-genres, & concentrates on their interactive dimensions. The course provides insight into the emerging trends in the interface between humans & media technologies. The course also situates video games within the business practices of the entertainment industries.
This course will examine “social media” from a cultural perspective, with a focus on how media technologies figure in practices of everyday life and in the construction of social relationships and identities. This course is based closely on one offered in New York by Professor Laura Portwood-Stacer, but we will examine many of the issues in the context of Central and Eastern Europe and compare the “Western” experience of social media with the situation in the post communist world. Although many of our readings will deal with Social Network Sites (SNSs), we will attempt to form an expansive definition of what constitutes “social media.” We will also work from an expansive definition of “technology,” considering the term in a cultural sense to include various practices and tools used to communicate in everyday life. The course will also look closely at the impact of social media on journalism and activism, including a dissection of the recent debates on the power of social media to transform these fields.
This course aims to bring together diverse issues and perspectives in the rapidly evolving and changing area of international/global communication. Through a historical perspective, a framework will be established for the appreciation of the development of the immense scope, disparity, and complexity of this rapidly evolving field. Students will be encouraged to critically assess shifts in national, regional, and international media patterns of production, distribution, and consumption over time, leading to a critical analysis of the tumultuous contemporary global communication environment. Essential concepts of international communication will be examined, including trends in national and global media consolidation, cultural implications of globalization, international broadcasting, information flows, international communication law and regulation, and trends in communication and information technologies. The focus of the course will be international, with attention being paid both to Western-based multimedia conglomerates, as well as to the increasing global prominence of media corporations based in other regions, contributing to the reversal of international media flows and challenging the global hegemony of the Western media producers. Particular emphasis will be on the Czech Republic, as an empirical example of a national media system affected by global media flows.
This course provides an overview of critical thinking on contemporary media production, media outcomes and media systems. Introduce theoretical approaches and practice used to analyze the content, structure, and context of media in society. We will explore factors shaping media texts, including: politics, economics, technology, and cultural traditions. The dominant critical perspectives that contribute to our understanding of media will be read, discussed, and employed. The course has three broad objectives: 1. Develop a critical awareness of media environments, 2. develop a familiarity with concepts, themes and theoretical approaches of media criticism, and the terms associated with these approaches and 3. develop an ability to adopt and adapt these frameworks in your own analyses of mediated communication.
The course will include an introduction of the influential sociological theory of consumerism by Zygmunt Bauman. Other theories (see the syllabus bellow) will be presented as well. After the presentation of the mentioned theories, we will concentrate on their application to the Central European environment, which will be discussed in the context of globalization. The main aim is to show the relationship between the advertisement and the society in the current phase of society’s development, which can be characterized as a mutual discussion, but a discussion of unequal partners. In this context we will discuss the impact of current mechanisms of consumer society, which through the advertisement influences issues like i.e.: gender, politics, art, national identity, ethnic relations and democracy. We will also discuss chosen types of advertisement messages, how they influence the viewer and which ethical problems arise from such an influence.
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the "IMA Major Electives" categories refer to the old IMA program structure. If you're under the new IMA program structure, these courses count as general IMA Electives.
You can still search the Interchange for most of your courses. You can find "IMA Major Distribution" courses listed here: