This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
The course will tackle questions of sexuality in the Middle East from a historical perspective. Applying methodologies of queer theory, it will discuss the complex history of sexuality in the Middle East, and sketch the genealogy of Western attitudes towards both Arab and Jewish sexuality. Relying on theorists and historians like Michel Foucault, Robert Aldrich, Khaled El-Rouayheb, Samar Habib, and Joseph Massad, we will explore the essential role that the queer issue plays in the contemporary politics of the region.
This course explores the scientific foundations of current environmental issues and the impact of this knowledge on public policy. One goal of the course is to examine several topics of pressing importance and lively debate in our society – e.g., global warming, the quest for clean air and water, atmospheric ozone depletion, and the continuing search for viable sources of energy. A parallel goal is to develop the chemical, physical, and quantitative principles that are necessary for a deeper understanding of these environmental issues. The relevant topics include the structure of atoms and molecules, the interaction of light with matter, energy relationships in chemical reactions, and the properties of acids and bases. Throughout the course we also examine how scientific studies of the environment are connected to political, economic and policy concerns. The laboratory experiments are closely integrated with the lecture topics and provide hands-on explorations of central course themes. Overall, this course will provide you with the foundation to carefully evaluate environmental issues and make informed decisions about them.
The location of Israel at the geographic junction between the West and the East, between the Arab world and the Western world, against the background of the long historical complexity of this piece of land provides a panoramic view of Israeli culture and art by examining thematic crossroads and ideas, via problems and social conflicts which lie at the heart of those art works and are reflected by them. Themes include: religion and secularism, universalism/globalism versus localism, Jews and Arabs, Ashkenazic and Sephardic cultures, multiculturalism in Israel, Zionism and Post-Zionism, right and left political world views, questions of gender, historical perspectives on war and peace and the Holocaust. Students explore the way different forms of art—visual, literary, and performance—reflect and shape the understanding of the “Israeli mosaic” while learning about the way the artists and writers internalize, consciously and unconsciously the complex Israeli reality.
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the "IMA Major Electives" categories refer to the old IMA program structure. If you're under the new IMA program structure, these courses count as general IMA Electives.
You can still search the Interchange for most of your courses. You can find "IMA Major Distribution" courses listed here: