Television Management: Network, Cable/Satellite (MKTG-UB 44)

This course covers the television industry, focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are also examined. The recent volume of mergers and acquisitions in the broadcast industry are studied for their impact on the domestic entertainment landscape.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 44-000 (18447)
01/23/2023 – 05/08/2023 Thu
6:00 PM – 7:00 PM (Evening)
at Washington Square
Instructed by