This course explores the disruptions and creative possibilities that realtime emerging media provides through the lens of learning how to design, create, produce and perform in realtime. Students will be learning how to design and produce for realtime interactive audiences, understand the modern streaming media pipeline, the fundamentals of virtual production, digital content creation and the basics of game engines and other software – all in the service of delivering a more engaging and intimate connection between audience and performer. Students will design and perform 2 distinct realtime performances as well as work together with peers to conceptualize, design and produce a short realtime ‘pilot’ using the tools and techniques you’ve learned in the first two projects. Prerequisite: None. Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective
Design Your NYU Shanghai is a first-year course to help you make the most out of your college experience. You’ll be introduced to design thinking as a creative approach to explore majors and interests, craft global opportunities, and engage in intercultural connections. This action-oriented course uses rapid prototyping and reflection activities to ignite personal growth as you navigate this transformative time of your life.
Communication sits at the core of all human interactions and is highly valued in workplaces. Beyond the minimal goal of articulating and presenting one’s ideas effectively, communication also involves building empathy, cultivating an eye for detail, developing awareness of goals and contexts, and integrating critical and reflective thinking. How can we communicate our own projects to different audiences? Why should other people care? What types of media can we use and how do we know they are effective? How can collaborative and participatory elements help to improve engagement levels? This course aims to guide students to review and create their own learning profiles as they learn to engage a diverse range of targeted audience. Prerequisite: Not open to freshman. Fulfillment: IMA Major Electives; IMB Major Interactive Media Elective.
This course explores the disruptions and creative possibilities that realtime emerging media provides through the lens of learning how to design, create, produce and perform in realtime. Students will be learning how to design and produce for realtime interactive audiences, understand the modern streaming media pipeline, the fundamentals of virtual production, digital content creation and the basics of game engines and other software – all in the service of delivering a more engaging and intimate connection between audience and performer. Students will design and perform 2 distinct realtime performances as well as work together with peers to conceptualize, design and produce a short realtime ‘pilot’ using the tools and techniques you’ve learned in the first two projects. Prerequisite: None. Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective
This class is based on the entrepreneurship methodology of Steve Blank, “The Lean Launchpad” with some changes to adapt it to our specific circumstances. The methodology enables to test and develop business models based on querying and learning from customers. This is a practical class – essentially a lab. Our goal, within the constraints of a limited amount of time, is to help you find a repeatable and scalable business methodology for your startup. This will allow you to build a company with substantially less money and in a shorter amount of time than using traditional methods. Rapidly iterate your product to build something people actually want. You will build minimum viable products (MVPs) weekly to avoid hypotheticals and get real customer feedback that you can use to iterate (small adjustments) or pivot (substantive changes) faster. Prerequisite: Junior to Senior only (exceptions granted on a case by case basis). Fulfillment: IMA/IMB Elective.
Technology products and services are increasingly a huge part of how businesses reach their end-customer and Product Managers (PMs) are the ones to lead teams to build software that solve real problems. This course is designed as an introduction course of how PMs do this across a variety of contexts to evaluate customer needs, translate needs into functional requirements, prioritize different aspects of development, work with cross-functional teams, launch a product and create a holistic vision of how customers experience the product. This course will focus on lectures, discussions, case-studies and hands-on exercises that replicate a typical product process at a startup, tech or non-tech company. This course equips students with the mindset, tools, frameworks to mindfully discover, design and build things that make an impact and meet the needs of real humans. We will cover both core product thinking, and also how to translate that into practical ways to make decisions and build great products. Prerequisite: None Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective
Experience Studio engages students in an immersive learning experience that brings them outside the classroom and into the community. This project-based course provides an opportunity for students to learn about experience design in practice. They will (1) engage in field experience with a community partner, exploring the theoretical and practical underpinnings of experience design through readings, guest talks, field trips, and reflective practice. Drawing from their field research learnings, students (2) produce a project that addresses a real-world challenge, through processes such as rapid prototyping, user testing, and customer research (informed by skills and insights from the initial experience). This course can be taken repeatedly as it will be offered by different instructors in collaboration with different course partners each semester. For the upcoming semester’s offerings, please visit: http://creativityandinnovation.shanghai.nyu.edu/experiencestudio. Prerequisite: None Fulfillment: IMA/IMB elective. (open to all; no prerequisites)
“This course is an introduction to the media industries, with a particular focus on the institutional forces (i.e., market structures, law and regulation, technological advancement, and audience dynamics) that shape the content and forms of emerging media. Through lectures and guest talks, this class will make sense of the key concepts, professional terms, and business logics embedded in the production and operation of the global media industries. Furthermore, we will take case studies approach to examining the economic and social influences of media companies in specific contexts, particularly China, U.S., and U.K. These knowledge, together with the analytical skills that the students will acquire through in-class discussions, will allow them to comprehend and cope with the interplay among technology, market forces, and regulators in a wide array of media companies, including television, film, news, music industries, and the tech sector.” Prerequisite: None. Fulfillment: IMA elective; IMB Business Flexible core course.
This course will introduce the full process for the identification, invention, and implementation of new technologies. With case studies on innovative products from around the world, successes and failures, practical advice, and ’Getting Started’ discussions, students are encouraged to learn from real projects and apply important lessons to their own ideas. Prerequisite: None. Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
This practical course will introduce students with knowledge and tools to quickly iterate, validate and gauge business ideas. The course will explore questions such as: How can we validate an opportunity? What is a “value proposition” and how critical is it? What are the most popular business models and can new ones be invented? Why are investors constantly looking for “Product Market Fit”? Why do “Customer Cost of Acquisition” and “Lifetime Value” matter? The course will also provide an opportunity to apply these newly learned methodologies with two projects during the term of the class. The fourteen weeks classes will be divided into two projects where students will work in teams. One project will be focusing on the Chinese market, whereas the second one will be targeting the North American market. For both projects, teams will be experimenting with customers’ feedback, iterating business propositions and identifying key traction factors. At the end of each project, students will present and demo their business idea to their peers and an external audience of entrepreneurs/ business managers in Shanghai. Prerequisite: None Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
This course explores the disruptions and creative possibilities that realtime emerging media provides through the lens of learning how to design, create, produce and perform in realtime. Students will be learning how to design and produce for realtime interactive audiences, understand the modern streaming media pipeline, the fundamentals of virtual production, digital content creation and the basics of game engines and other software – all in the service of delivering a more engaging and intimate connection between audience and performer. Students will design and perform 2 distinct realtime performances as well as work together with peers to conceptualize, design and produce a short realtime ‘pilot’ using the tools and techniques you’ve learned in the first two projects. Prerequisite: None. Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective
This practical, hands-on course will explore questions such as: How can we design engaging, creative learning experiences that are relevant to the cultural goals and needs of today’s youth in China, while laying the foundation for creative learning for the workforce of tomorrow? What are engaging, effective creative learning resources, and how are they best implemented in Chinese learning settings? How can we take advantage of young people’s near ubiquitous love of the arts to facilitate creative learning?’ In this course, students will work in teams to design digital learning resources and experience designs at the intersection of music, coding, arts, and technology. The course will begin with an introduction to emerging trends in learner engagement and design-based research, especially related to web- and mobile-based musical experiences and principles of making music with new media. Innovations in and applications of musical interaction, interactive technologies, user-centered design & engagement, scaffolded learning, creative learning, pedagogies of play and making, and educational entrepreneurship will also be explored. Students will work together in teams and paired with a partner audience of learners and teachers in Shanghai drawn from local and regional international schools, ed-tech startups, and cultural partners. Together they will assess the needs and opportunities of partner students and teachers, and engage in a two-stage iterative, reflective co-design process prototyping custom learning resources and experience designs with their partner end users. At the end of the course, students will present and demo their learning resources as part of a public showcase to an external audience of partners, educators, technologists, musicians, entrepreneurs, and experience designers in Shanghai. Prerequisites: None. Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
“How would you like to pay?” A simple question may provoke diversified answers in the digital age. The financial applications of digital technologies, or so-called fintechs have engendered many alternative forms such as QR codes, mobile apps, and Bitcoin for financial activities including payment, loans, and investment. What technologies make these innovations possible? What are the aesthetic norms embedded in fin-tech app designs? How do the fin-tech companies interact with banks, policy-makers, and regulators? While Ant Financial and Tencent Finance make China the leader of fin-tech innovation, how does the global map of fin-tech innovation look like? After all, how have fin-techs re-shaped people’s everyday life, and perhaps will reform human being? Through a weekly three-hour meeting, this course is to make sense of fin-techs from a wide variety of perspectives. Integrating lectures with workshops and company visits, this course will equip students with critical thinking and practical skills that allow them to dialogue with various actors, such as computer programmers, project managers, investors, as well as academic intellectuals. Prerequisite: None. Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
The main aim of this course is to probe into the core rationale behind entrepreneurship: taking initiatives to make changes. Lecturing only accounts for less than one-third of the course, and students are expected to exhibit a high level of self-motivation to critically examine established and emerging ideas that have been shaping and transforming the concept and practices of entrepreneurship, as exemplified in specific cases and current practices. Students will thus be prompted to think critically and creatively about how to respond to the complexities of changes. The course lays emphasis on creativity, ethics, and future-oriented vision. Prerequisite: None
Design Thinking is a theoretical, methodological and practical framework that has the potential of bringing about socially responsible innovation. This course will introduce the core concepts and toolkits of design thinking as the foundation of innovative thinking and practices. It requires you to step out of your comfort zone and to examine and challenge your own assumptions. Critical thinking, teamwork, and empathy are the three pillars of this course. Prerequisite: None
This course is about designing your life. What if you used the same innovation principles that startups use and applied them to your own lives? Students are introduced to design thinking as a framework to process their college experience and explore life after graduation. This course will use rapid prototyping methods to test out career interests, engage in behavior design, and ideate on multiple futures. The course will be delivered in a studio setup with in-class design workshops, group discussions, personal reflection, individual coaching and field trips. Prerequisite: None. Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
This course is about designing your global experiences. Students are introduced to design thinking as a practical tool to make the most out of their NYUSH experience and prototype opportunities offered by NYU’s Global Network. This course will use rapid prototyping methods to test out academic and career interests, visit global organizations in Shanghai, and meet with leaders with multinational experience. The course will be delivered in a studio setup with in-class design workshops that explore topics such as the purpose of college, educational wayfinding, global perspectives, and innovating on career paradigms.
IMBX-SHU 102-000 (18602)08/31/2020 – 12/11/2020 Mon9:00 AM – 12:00 AM (Morning)at ShanghaiInstructed by
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, there is a new program structure that affects the categorization of courses on this site:
Any class in any IMA major elective category (ie "Art & Design") refers to the IMA program structure previous to those entering in Fall 2022. If you are in the class of 2026 (most entering Fall 2022 or later), any course in an IMA elective category are generic IMA electives in the new structure.