This course will introduce the full process for the identification, invention, and implementation of new technologies. With case studies on innovative products from around the world, successes and failures, practical advice, and ’Getting Started’ discussions, students are encouraged to learn from real projects and apply important lessons to their own ideas. Prerequisite: None. Fulfillment: IMA Major Electives; IMB Major Business Elective/Interactive Media Elective; Business and Finance Major Non-Finance Electives; Business and Marketing Major Non-Marketing Electives.
Interactive Media and Business (Undergraduate)
4 credits – 16 Weeks
Sections (Spring 2022)
IMBX-SHU 105-000 (17840)01/24/2022 – 05/13/2022 Tue,Thu9:00 AM – 10:00 AM (Morning)at ShanghaiInstructed by Grewell, Christian · Lu, Zhong-Lin