Communicating For Influence (IMBX-SHU 104)

Communication sits at the core of all human interactions and is highly valued in workplaces. Beyond the minimal goal of articulating and presenting one’s ideas effectively, communication also involves building empathy, cultivating an eye for detail, developing awareness of goals and contexts, and integrating critical and reflective thinking. How can we communicate our own projects to different audiences? Why should other people care? What types of media can we use and how do we know they are effective? How can collaborative and participatory elements help to improve engagement levels? This course aims to guide students to review and create their own learning profiles as they learn to engage a diverse range of targeted audience. Prerequisite: Not open to freshman. Fulfillment: IMA Major Electives; IMB Major Interactive Media Elective.

Interactive Media and Business (Undergraduate)
4 credits – 15 Weeks

Sections (Fall 2022)


IMBX-SHU 104-000 (22138)
09/05/2022 – 12/16/2022 Thu
1:00 PM – 4:00 PM (Early afternoon)
at Shanghai
Instructed by Wang, Nicole

Introduction to Mindful Product Management (IMBX-SHU 254)

Technology products and services are increasingly a huge part of how businesses reach their end-customer and Product Managers (PMs) are the ones to lead teams to build software that solve real problems. This course is designed as an introduction course of how PMs do this across a variety of contexts to evaluate customer needs, translate needs into functional requirements, prioritize different aspects of development, work with cross-functional teams, launch a product and create a holistic vision of how customers experience the product. This course will focus on lectures, discussions, case-studies and hands-on exercises that replicate a typical product process at a startup, tech or non-tech company. This course equips students with the mindset, tools, frameworks to mindfully discover, design and build things that make an impact and meet the needs of real humans. We will cover both core product thinking, and also how to translate that into practical ways to make decisions and build great products. Prerequisite: None Fulfillment: Interactive Media Business Elective ; Interactive Media Arts Elective

Interactive Media and Business (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)


IMBX-SHU 254-000 (20028)
01/30/2023 – 05/12/2023 Thu
9:00 AM – 12:00 AM (Morning)
at Shanghai
Instructed by Wang, Nicole