This course provides students with working knowledge of the publishing industry comprising newspapers, magazines, and books. It explores traditional business models and how disruptive forces including digitalization, consumer generated content, low barriers to entry, and changing media consumption patterns are reshaping the industry. By the end of the course, students understand the operations of media companies, and can speak to the opportunities and challenges facing the industry, engage in discussions on the economics, terms, and metrics, and explain emerging business models.
Marketing (Undergraduate)
2 credits – 15 Weeks
Sections (Spring 2023)
MKTG-UB 19-000 (18454)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by