This course is an analysis of changing trends in marketing ranging from corporate social responsibility to guerrilla and viral marketing. Discussion of theoretical concepts are applied through fieldwork and project-based learning. Guest lectures on emerging topics are featured.
Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks
Sections (Fall 2024)
MCC-UE 1760-000 (14021)09/03/2024 – 12/12/2024 Wed6:00 PM – 8:00 PM (Evening)at Washington SquareInstructed by Family, Cheryl
MCC-UE 1760-000 (14022)09/03/2024 – 12/12/2024 Wed4:00 PM – 7:00 PM (Late afternoon)at Washington SquareInstructed by Hashim, Sara
MCC-UE 1760-000 (14023)09/03/2024 – 12/12/2024 Fri11:00 AM – 1:00 PM (Morning)at Washington SquareInstructed by Wolfe, Samantha
MCC-UE 1760-000 (14024)09/03/2024 – 12/12/2024 Tue6:00 PM – 8:00 PM (Evening)at OnlineInstructed by Moore, Jessica