Category: Projects

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A Visual Retrospective of Digital Cameras

This project is a visual retrospective of digital cameras over the past two decades. With detailed information of nearly 4000 cameras, the visualization of any factor(s) in their technical specification will show the temporal development of this industry under the timeline. The project was created with great love and passion for cameras and photography.

Yufeng Zhao

https://youtu.be/W4DeT-xJcgA

Description

The technical specification of digital cameras gets evolved at a rapid pace over time. Or does it? By going through thousands of digital cameras ever released, the project Digicam in Specs uses specification sheets of cameras to address the change in the industry by interpreting the technology development, product design, consumer-centered business strategies related data.

IMA/IMB Shanghai
Critical Data & Visualization
Tool\\\\Service,Narrative/Storytelling
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distortion of the self through datamoshing

Julia Ann Myers

https://www.youtube.com/watch?v=56X5L-M8jYM&feature=youtu.be

Description

Using digital photographs with strong attachments to my sense of self, I created photoshopped collages using processes of datamoshing to distort and transform images. Digital photography represents a myriad of choices reflecting how we want to be perceived, from how we “perform” for the camera to which images we choose to keep, edit and share. These images form our sense of identity, informing us of how others view us and how we want to be viewed. Using images with strong connections to my personal identity, I was able to retake agency over the photos and reclaim the part of my identity associated with the images. This process of deleting data created additional meaning, transforming my connotations with certain photos and memories.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Art
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One Free Click

To make recycling appropriated content on Kuaishou easier for grassroots digital creative entrepreneurs, a website connected to an auto-editing service and a video database is developed to help them survive on the video platform.

Yufeng Zhao

https://studio.youtube.com/video/XAiOpUtHbV0/edit

Description

One Free Click is an interactive website that showcases trending yet replicable Kuaishou videos within selected hashtags and generates auto-edited derivative videos, ready to upload with a single click. This project is inspired by the structural practice of video reproduction on Kuaishou, the leading short video platform in China.

Kuaishou is known for the unabashed earthiness of its contents and its encouragement for mass entrepreneurship by means of monetization of digital content. On Kuaishou, in order to speed up the production and bring down the cost, there are a large group of videos that are reproductions of existing ones. Many reproduce the same plots, scenes or lines, and some are just collages or re-edits of existing videos. However, thanks to Kuaishou’s delicately curated recommendation system, the lack of content originality does not affect the publicity of the videos in attracting new audiences to the publishing accounts. Such workflows are often passed down from established Kuaishou influencers to newcomers through self-run mentorship programs.

One Free Click is a piece of web art as well as a product designed for newcomers to the Kuaishou business. The entry page presents a collection of videos under a few popular tags among the reproduction practice. Under each tag, a condensed view of the existing corpus is shown in order to quickly familiarize the user with its creative context. While unveiling the phenomenon, it also responds with an automated editing workflow for simple video reproduction, free of charge to average Kuaishou users struggling with mechanical labor and hassles in their mobile editing software. With a click of a button, it generates a random video from a database of existing ones for immediate downloading and publishing. It aims to provoke thoughts in China’s landscape of fast-entertainment, mass entrepreneurship, and the ecosystem for content creators.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Culture,Tool\\\\Service
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COVID-19, Wrath and Greed

A careful observation during the COVID-19 period.

Chenle Li

https://drive.google.com/file/d/1xPHY52kWFdav9arWQz-4Qvpe1yffx0t4/view?usp=sharing

Description

The project investigates the firm position held by a certain group of Chinese people during the COVID-19 spreading period and intended to show people’s attitudes toward artifacts.

The project has two parts: Weibo and a photo journal. The Weibo, also named MicroBlog, is one of the most common social media sharing platforms in China, the artifact was published on Weibo which shows the firm position held by some Chinese people during the outbreak of coronavirus through the release of a Chinese citizen's microblog in the outbreak. The publisher is one of the main supporters and distributors of the conspiracy theory of coronavirus; The second artifact is a photo journal of an escaped convict who traveled from Hunan to Henan during the outbreak of coronavirus after ransacking a gold store. The convict is extremely cautious and has a high anti-detection capability. After burying the gold in the countryside of Henan province, the convict returned to Hunan through the highway on bicycles, he was armed to the teeth.

By combining the two artifacts together, the project was intended to show how wrath and greed were revealed during the COVID-19 spreading period. The boundaries between the fictional and the real are blurred.

IMA/IMB Shanghai
Make Believe
Art,Narrative/Storytelling
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Curious Cubes: Group Show

A collection of cube shaped objects that people can interact with through intangible interaction. The cube’s functionality or personality will not be communicated through the physical form of the object, instead, users will find them out through the process of interacting with them.

Atchareeya Name Jattuporn, Lu Lyu, Rae Ruilin Huang

https://www.youtube.com/playlist?list=PLsIGmVKmbT0GjyUCDIENekDFBOmsV-WF6

Description

Fishing Cube by Lu Lyu

I want to put the experience of fishing into a small box. As I move slowly and gently in such a tiny box, a feeling about a bigger space of leisure and peace lies in this box.

fishing cube concept blog

Dying for Attention Cube by Rae Ruilin Huang

What if a cube has a personality of a 3-year-old?

With this thought in mind, I made a cube that responds and reacts to human's touches. The cube has hair sticking up and when you touches it, depends on direction, it will run towards or away from you. If you didn't touch the hair in the right way, it will shake its body dramatically to show repulsion. If you leave it along for too long, every few seconds it will move one step forward cautiously. By the time you realize, it has probably run to a corner far away from you.

Dying for Attention cube blog

Dusty Cube by Atchareeya Name Jattuporn

Dusty Cube is a device that visualizes the air quality in the room by measuring the amount of PM2.5 in the air. Inside the cube, there are tiny fiber-optic cables placed in a shape of grass represented us as a living organism in a polluted circumstance. If the air quality is good the grass turn green. if not, they turned out to be more toxic colors. The color of the grass illustrates the air quality level dividing into 6 distinct categories based on an air quality basics level.

dusty cube blog

IMA/ITP New York
Intangible Interaction
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murder, the murder

Every murder happens for a reason.

Jiashi Zhao

https://youtu.be/6U2KtkKARb8

Description

You will be taken to his computer…to find out the truth.

This interactive documentary takes you to the mysterious case of Skai Qin, an unemployed young man who is suspected that he brutally murdered his roommate, Ian. However, after the police detective, Darren Chu, found out that they look exactly identical, things started to become more and more out of control.

Greatly inspired by the popular game “Her Story”, this interactive “mockumentary” brings you to the computer screen of the detective Darren Chu. With each click triggering the next move, you will be guided to find out the truth, or not.

IMPORTANT NOTE: IF IT DOESN'T SEEM TO WORK AFTER CLICKING “INVESTIGATE”, TRY REFRESH SEVERAL TIMES AND THEN SMASH YOUR MOUSE BUTTON.

IMA/IMB Shanghai
Communications Lab, Communications Lab
Performance,Narrative/Storytelling
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Dream Experience

Dream is such a personal experience.

Chenle Li

https://www.youtube.com/watch?v=l_GSHbC7A8E

Description

The project intended to show a leaping dream process, and the visitors could design their dreams by clicking the “dreamer’s words” to get into their own special dreams. The project was inspired by The Interpretation of Dreams, written by Sigmund Freud, who groundbreaking showed that how elements appear in one’s dream could influence the dreaming process.

As different elements may have the special meaning referred to as a dream dictionary, different words would create special atmospheres for the visitors. By arranging the order of the words, the visitors could enter a “dream” designed by oneself and be encouraged to use the concept “montage”, to help them leaping from one word to another. Every word was connected to a video or audio and was reorganized by the visitors when they click on them.

To make the project more immersive, the VR technique was required in the future for further development.

IMA/IMB Shanghai
Exhibition:Next
Art,Music
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Sense Dispenser

Raise awareness about the lack of resources brought about by the COVID-19 pandemic and the importance of proper hand hygiene

Terese Isabella Tam Yap

https://youtu.be/wadIXHeFpvw

Description

The new normal brought about by COVID-19 includes contactless/touchless interaction and an abundance of hand sanitizers everywhere. Sense dispenser fuses these two aspects of the “new normal” into an interactive experience that aims to raise awareness about COVID-19 and some of its effects on society. Sense dispenser delivers this awareness to users when they go to take some sanitizer from a dispenser and end up not receiving anything. The failure to meet the user's need for sanitizer in that moment catches the attention of the user. The screen then shows the user a fact about COVID-19, a fact about hand hygiene, or informs the users about an effect COVID-19 has on society.

IMA/IMB Shanghai
Interaction Lab
Social Good/Activism
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Old Town Story

An interactive documentary on trifle things in a small town in China.

Yifei Li

https://s3.ap-east-1.amazonaws.com/ima.nyu.edu/commlab/moon/fay-li/index.html

Description

This is an interactive documentary existing on a webpage. I shot many short videos, record things happening in a typical Chinese small town. I want to give the viewers a sense of what life here is like, which can be new to many people. The viewers can interact with the documentary and make different choices to explore various scenes.

IMA/IMB Shanghai
Communications Lab
Narrative/Storytelling
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Virtual Scenery

The project I created is a virtual scenery that helps to beat the boredom of working out at home by taking the user through a virtual tour with picturesque view.

Naijia Guo

https://drive.google.com/file/d/1bhji7HyBEjH4orqQJgiL17e-5qNcezoc/view?usp=sharing

Description

While user is working out on the treadmill, they can choose to exercise either by the lake or in the woods. They can make a choice on the treadmill panel in the starting page of my project. The user holds a device on their hand to detect whether he/she is walking or running. An accelerometer is placed in the device to test how fast the user is waving his/ her arm. If the devise decided that the user is walking, it will switch to the walking mode and the virtual scenery will play at a slower speed. If the devise decided that the user is running, it will switch to the running mode and the virtual scenery will play at a faster speed. If the user decided to change a location to run, they can press the return button and go back to the starting page to choose a new location.

IMA/IMB Shanghai
Interaction Lab
Tool\\\\Service
NYU Tisch School of the Arts provides reasonable accommodations to people with disabilities. Requests for accommodations should be made at least two weeks before the date of the event when possible. You can request accommodations at tisch.nyu.edu/accommodation