This course provides students with a framework for understanding the economics and key strategic issues facing organizations in the entertainment industry. It establishes a basis for the formulation of marketing tactics and strategies for firms competing for consumers’ discretionary spending. Recent developments in major sectors of the entertainment industry are covered, including movies, television and cable, theatre, and sports. Issues that cut across all types of entertainment industries are examined, including licensing, promotion, and new technologies.
Marketing (Undergraduate)
2 credits – 15 Weeks
Sections (Fall 2022)
MKTG-UB 40-000 (10507)09/01/2022 – 12/14/2022 Mon4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Tuschman, Robert
MKTG-UB 40-000 (10508)09/01/2022 – 12/14/2022 Tue11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Krushel, Kenneth J
MKTG-UB 40-000 (10509)09/01/2022 – 12/14/2022 Tue3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Hardart, Paul
MKTG-UB 40-000 (10510)09/01/2022 – 12/14/2022 Wed3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Lieberman, Alvin
MKTG-UB 40-000 (10547)09/01/2022 – 12/14/2022 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Lieberman, Alvin
MKTG-UB 40-000 (10601)09/01/2022 – 12/14/2022 Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Narayanan, Sunder
MKTG-UB 40-000 (10640)09/01/2022 – 12/14/2022 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Narayanan, Sunder
MKTG-UB 40-000 (22981)09/01/2022 – 12/14/2022 Mon6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by