This course teaches students who have a basic understanding of advertising techniques how to develop a complete advertising campaign across a range of media for a product, service or nonprofit organization.
Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks
For most students joining IMA in Fall 2022 and beyond, there is a new program structure that affects the categorization of courses on this site:
Any class in any IMA major elective category (ie "Art & Design") refers to the IMA program structure previous to those entering in Fall 2022. If you are in the class of 2026 (most entering Fall 2022 or later), any course in an IMA elective category are generic IMA electives in the new structure.
Here is a link to the IMA program structure (class of 2026 and beyond):
https://itp.nyu.edu/ima/curriculum/ima-program-structure-class-of-2026-and-beyond/