This course teaches students who have a basic understanding of advertising techniques how to develop a complete advertising campaign across a range of media for a product, service or nonprofit organization.
Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks
For most students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the "IMA Major Electives" categories refer to the old IMA program structure. If you're under the new IMA program structure, these courses count as general IMA Electives.
You can still search the Interchange for most of your courses. You can find "IMA Major Distribution" courses listed here: