This course is designed to provide both business and films students with a systematic overview of the modern day filmed entertainment business. The course covers the traditional “Hollywood System” operating out of Los Angeles and also examine the independent film model.. The course takes a critical look at the financing, production, marketing and distribution of filmed entertainment. Particular attention is focused on the various revenue streams inherent in the exploitation of such product both in the domestic marketplace and in the international arena. The primary objective of the course is to provide students with real life experiences, the practical realities, and a keen understanding of how things actually work in the film business. The course will hopefully provide students with a requisite background and orientation that can lead to an entry level position with a film production or distribution company, an international sales organization, or related support organizations.

Marketing (Undergraduate)
2 credits – 15 Weeks