Detailed examination of the business models and economic traits in a variety of media industries including film and television, cable and satellite, book and magazine publishing, gaming and the Internet. Emphasis on historical trends and current strategies in both domestic and global markets.
Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks
For most students joining IMA in Fall 2022 and beyond, there is a new program structure that affects the categorization of courses on this site:
Any class in any IMA major elective category (ie "Art & Design") refers to the IMA program structure previous to those entering in Fall 2022. If you are in the class of 2026 (most entering Fall 2022 or later), any course in an IMA elective category are generic IMA electives in the new structure.
Here is a link to the IMA program structure (class of 2026 and beyond):
https://itp.nyu.edu/ima/curriculum/ima-program-structure-class-of-2026-and-beyond/