Rise of Internet Media (MCC-UE 1571)

This course examines the emergence of the Internet as a commercial business. It pays particular attention to the various business models and practices employed in media-related enterprises, tracing their development from the late 1990s to the most recent strategies and trends. Case studies include the Internet Service Providers (ISPs), portals, search engines, early game platforms, the Internet presence of traditional media organizations, social network platforms.

Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2024)

MCC-UE 1571-000 (14032)
09/03/2024 – 12/12/2024 Tue,Thu
8:00 AM – 9:00 AM (Morning)
at Washington Square
Instructed by Govindarajan, Padmapriya