This class is based on the entrepreneurship methodology of Steve Blank, “The Lean Launchpad” with some changes to adapt it to our specific circumstances. The methodology enables to test and develop business models based on querying and learning from customers. This is a practical class – essentially a lab. Our goal, within the constraints of a limited amount of time, is to help you find a repeatable and scalable business methodology for your startup. This will allow you to build a company with substantially less money and in a shorter amount of time than using traditional methods. Rapidly iterate your product to build something people actually want. You will build minimum viable products (MVPs) weekly to avoid hypotheticals and get real customer feedback that you can use to iterate (small adjustments) or pivot (substantive changes) faster. Prerequisite:‌ ‌Junior to Senior only (exceptions granted on a case by case basis). Fulfillment: IMA/IMB Elective.

Interactive Media and Business (Undergraduate)
4 credits – 14 Weeks