An introduction to the professions of marketing, promotion, and advertising, with an emphasis on industry structure, branding, integrated marketing communication, effective techniques, and changing communication strategies.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2025)

MCC-UE 1775-000 (8424)
01/21/2025 – 05/06/2025 Mon,Wed
9:00 AM – 10:00 AM (Morning)
at Washington Square
Instructed by Secunda, Eugene

MCC-UE 1775-000 (8427)
01/21/2025 – 05/06/2025 Mon,Wed
12:00 AM – 1:00 PM (Early afternoon)
at Washington Square
Instructed by Secunda, Eugene