An introduction to the professions of marketing, promotion, and advertising, with an emphasis on industry structure, branding, integrated marketing communication, effective techniques, and changing communication strategies.
Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2025)
MCC-UE 1775-000 (8424)01/21/2025 – 05/06/2025 Mon,Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Secunda, Eugene
MCC-UE 1775-000 (8427)01/21/2025 – 05/06/2025 Mon,Wed12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Secunda, Eugene