Category: IMA/IMB Shanghai

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PetGo

An application designed to provide tailored taxi service specifically for pets and pet owners

Xinye Jiang

https://wp.nyu.edu/xinyejiang/2020/05/12/ima-capstone-video-link/

Description

In 2019, China’s market for pet-related businesses generated a revenue of 190 billion yuan or 30 billion US dollars. At present, there is estimated to be 248 million pet dogs alone across the entire country. Chinese pet owners spend approximately 5000 yuan or 700 US dollars yearly on their pets. This presents a good opportunity for a pet-related business to establish itself. The project is an app that is centered around providing transport service that is centered around the convenience and safety of pets and pet owners. At present, ride-sharing apps like Didi do not have explicit policies about pets riding in their cars. Therefore, pet owners looking to travel with their pets are often faced with the inconvenience of having to communicate with the driver first which can be a complicated, anxiety-riddling, and stressful process. Some customers are flat out rejected, while some customers are asked to pay exorbitant fees to allow their pets to ride in the car. Some owners are concerned about the safety and comfort of their pets because they often have to adjust to the size of the car, instead of the other way around. This creates a unique opportunity to provide a transport service that will fill this potentially lucrative niche. The project, since it is similar to a ride-sharing app, will serve as an intermediary between drivers and customers. The goal is to ensure that both drivers and customers are happy with the price that is set for the service. Additionally, to add to the convenience of the customers, safety and comfort features for them and their pets will be provided in the form of pet car seats and pet safety belts. Some cars may also be fitted to have a bigger space for transport of large pets. Pet owners will not necessarily have to ride with their pets as the project is looking to partner with grooming and pet shops and veterinary services and hospitals to provide pet transport service for the convenience and safety of pets and their pet owners. Customers will be assured that their pets are safe because the service is ran by pet owners and is for pet owners.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Art,Product Design
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Flower of Answer/东南西北

A fortune-telling origami game.

Chenlan Yao

https://youtu.be/MR_NNeKcGd4

Description

东南西北 refers to an origami game that I used to play when I was a kid.

This project is aiming at expressing a kind of nostalgia and share old happiness with my audience. During my further research, I found out that this origami game has some fortune-telling meaning in some Western cultures. Therefore, I created an interactive experience in which the audience can ask any question, and the origami will offer the answer. I was trying to rebuild my memory of those good old days with new ideas of interaction based on the combination of different cultures.

IMA/IMB Shanghai
Interaction Lab
Art,Play/Games
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The Fireboy and Watergirl

It will bring back your childhood memories.

Helen Dorjderem, Jessica Dong

https://drive.google.com/file/d/1eGfhwW4YjUEfyZeQFYsPLrMZy_COyvnb/view?usp=sharing

Description

This is a 2020 version of the Fireboy and Watergirl game that was popular in the early 200's. The earlier version only allowed users to play from one device, but we can't do that anymore in this difficult situation as everyone is in different places. We tried to create version of this game which allows users to play remotely during this pandemic.

IMA/IMB Shanghai
Creative Coding Lab
Play/Games
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Fountain of Interaction

Fountain of Interaction aims to redefine public space by bringing human body as means to interact with the fountain

Radek Sabatka

https://youtu.be/xnneU6pecDg

Description

Modern interactive devices conquered our personal lives. Every time we leave our house, we double-check whether we have our phones with us – everyone’s nightmare is no longer a spider in a bed but phones with no charge. Yet, modern technologies of the 21st century often pay no attention to public spaces (they look exactly like 100 years ago). While thinking about a public space and what could be done about it, I came across fountains as they belong to the dominant features any city or town. Although fountains changed in the past, namely through “live performances” with music, an individual’s input and thus the interactive experience is unfortunately still absent.

Fountains are often beautiful addition in public spaces, yet not a very engaging one as everyone usually loses interest after a short time. Therefore, I decided to bring our public squares to the 21st century by proposing an interactive fountain. Anyone who passes by can interact with this fountain by moving their hands. The water streams then respond adequately by changing the angle of water, or water pressure. This is the Fountain of Interaction.

IMA/IMB Shanghai
Interaction Lab
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A Visual Retrospective of Digital Cameras

This project is a visual retrospective of digital cameras over the past two decades. With detailed information of nearly 4000 cameras, the visualization of any factor(s) in their technical specification will show the temporal development of this industry under the timeline. The project was created with great love and passion for cameras and photography.

Yufeng Zhao

https://youtu.be/W4DeT-xJcgA

Description

The technical specification of digital cameras gets evolved at a rapid pace over time. Or does it? By going through thousands of digital cameras ever released, the project Digicam in Specs uses specification sheets of cameras to address the change in the industry by interpreting the technology development, product design, consumer-centered business strategies related data.

IMA/IMB Shanghai
Critical Data & Visualization
Tool\\\\Service,Narrative/Storytelling
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distortion of the self through datamoshing

Julia Ann Myers

https://www.youtube.com/watch?v=56X5L-M8jYM&feature=youtu.be

Description

Using digital photographs with strong attachments to my sense of self, I created photoshopped collages using processes of datamoshing to distort and transform images. Digital photography represents a myriad of choices reflecting how we want to be perceived, from how we “perform” for the camera to which images we choose to keep, edit and share. These images form our sense of identity, informing us of how others view us and how we want to be viewed. Using images with strong connections to my personal identity, I was able to retake agency over the photos and reclaim the part of my identity associated with the images. This process of deleting data created additional meaning, transforming my connotations with certain photos and memories.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Art
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One Free Click

To make recycling appropriated content on Kuaishou easier for grassroots digital creative entrepreneurs, a website connected to an auto-editing service and a video database is developed to help them survive on the video platform.

Yufeng Zhao

https://studio.youtube.com/video/XAiOpUtHbV0/edit

Description

One Free Click is an interactive website that showcases trending yet replicable Kuaishou videos within selected hashtags and generates auto-edited derivative videos, ready to upload with a single click. This project is inspired by the structural practice of video reproduction on Kuaishou, the leading short video platform in China.

Kuaishou is known for the unabashed earthiness of its contents and its encouragement for mass entrepreneurship by means of monetization of digital content. On Kuaishou, in order to speed up the production and bring down the cost, there are a large group of videos that are reproductions of existing ones. Many reproduce the same plots, scenes or lines, and some are just collages or re-edits of existing videos. However, thanks to Kuaishou’s delicately curated recommendation system, the lack of content originality does not affect the publicity of the videos in attracting new audiences to the publishing accounts. Such workflows are often passed down from established Kuaishou influencers to newcomers through self-run mentorship programs.

One Free Click is a piece of web art as well as a product designed for newcomers to the Kuaishou business. The entry page presents a collection of videos under a few popular tags among the reproduction practice. Under each tag, a condensed view of the existing corpus is shown in order to quickly familiarize the user with its creative context. While unveiling the phenomenon, it also responds with an automated editing workflow for simple video reproduction, free of charge to average Kuaishou users struggling with mechanical labor and hassles in their mobile editing software. With a click of a button, it generates a random video from a database of existing ones for immediate downloading and publishing. It aims to provoke thoughts in China’s landscape of fast-entertainment, mass entrepreneurship, and the ecosystem for content creators.

IMA/IMB Shanghai
Capstone Studio (Shanghai)
Culture,Tool\\\\Service
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COVID-19, Wrath and Greed

A careful observation during the COVID-19 period.

Chenle Li

https://drive.google.com/file/d/1xPHY52kWFdav9arWQz-4Qvpe1yffx0t4/view?usp=sharing

Description

The project investigates the firm position held by a certain group of Chinese people during the COVID-19 spreading period and intended to show people’s attitudes toward artifacts.

The project has two parts: Weibo and a photo journal. The Weibo, also named MicroBlog, is one of the most common social media sharing platforms in China, the artifact was published on Weibo which shows the firm position held by some Chinese people during the outbreak of coronavirus through the release of a Chinese citizen's microblog in the outbreak. The publisher is one of the main supporters and distributors of the conspiracy theory of coronavirus; The second artifact is a photo journal of an escaped convict who traveled from Hunan to Henan during the outbreak of coronavirus after ransacking a gold store. The convict is extremely cautious and has a high anti-detection capability. After burying the gold in the countryside of Henan province, the convict returned to Hunan through the highway on bicycles, he was armed to the teeth.

By combining the two artifacts together, the project was intended to show how wrath and greed were revealed during the COVID-19 spreading period. The boundaries between the fictional and the real are blurred.

IMA/IMB Shanghai
Make Believe
Art,Narrative/Storytelling
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murder, the murder

Every murder happens for a reason.

Jiashi Zhao

https://youtu.be/6U2KtkKARb8

Description

You will be taken to his computer…to find out the truth.

This interactive documentary takes you to the mysterious case of Skai Qin, an unemployed young man who is suspected that he brutally murdered his roommate, Ian. However, after the police detective, Darren Chu, found out that they look exactly identical, things started to become more and more out of control.

Greatly inspired by the popular game “Her Story”, this interactive “mockumentary” brings you to the computer screen of the detective Darren Chu. With each click triggering the next move, you will be guided to find out the truth, or not.

IMPORTANT NOTE: IF IT DOESN'T SEEM TO WORK AFTER CLICKING “INVESTIGATE”, TRY REFRESH SEVERAL TIMES AND THEN SMASH YOUR MOUSE BUTTON.

IMA/IMB Shanghai
Communications Lab, Communications Lab
Performance,Narrative/Storytelling
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Dream Experience

Dream is such a personal experience.

Chenle Li

https://www.youtube.com/watch?v=l_GSHbC7A8E

Description

The project intended to show a leaping dream process, and the visitors could design their dreams by clicking the “dreamer’s words” to get into their own special dreams. The project was inspired by The Interpretation of Dreams, written by Sigmund Freud, who groundbreaking showed that how elements appear in one’s dream could influence the dreaming process.

As different elements may have the special meaning referred to as a dream dictionary, different words would create special atmospheres for the visitors. By arranging the order of the words, the visitors could enter a “dream” designed by oneself and be encouraged to use the concept “montage”, to help them leaping from one word to another. Every word was connected to a video or audio and was reorganized by the visitors when they click on them.

To make the project more immersive, the VR technique was required in the future for further development.

IMA/IMB Shanghai
Exhibition:Next
Art,Music
NYU Tisch School of the Arts provides reasonable accommodations to people with disabilities. Requests for accommodations should be made at least two weeks before the date of the event when possible. You can request accommodations at tisch.nyu.edu/accommodation