This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 22-000 (18448)
01/23/2023 – 05/08/2023 Wed
9:00 AM – 10:00 AM (Morning)
at Washington Square
Instructed by

MKTG-UB 22-000 (18473)
01/23/2023 – 05/08/2023 Wed
11:00 AM – 12:00 AM (Morning)
at Washington Square
Instructed by

MKTG-UB 22-000 (18479)
01/23/2023 – 05/08/2023 Mon
11:00 AM – 12:00 AM (Morning)
at Washington Square
Instructed by