“This course is an introduction to the media industries, with a particular focus on the institutional forces (i.e., market structures, law and regulation, technological advancement, and audience dynamics) that shape the content and forms of emerging media. Through lectures and guest talks, this class will make sense of the key concepts, professional terms, and business logics embedded in the production and operation of the global media industries. Furthermore, we will take case studies approach to examining the economic and social influences of media companies in specific contexts, particularly China, U.S., and U.K. These knowledge, together with the analytical skills that the students will acquire through in-class discussions, will allow them to comprehend and cope with the interplay among technology, market forces, and regulators in a wide array of media companies, including television, film, news, music industries, and the tech sector.” Prerequisite: None. Fulfillment: IMA elective; IMB Business Flexible core course.

Interactive Media and Business (Undergraduate)
4 credits – 16 Weeks

Sections (Spring 2022)

IMBX-SHU 106-000 (17839)
01/24/2022 – 05/13/2022 Tue
9:00 AM – 12:00 AM (Morning)
at Shanghai
Instructed by Wang, Jing