Increasing possibilities brought about by emerging forms of technology and decreasing costs of connecting people to things have not only enabled technological innovations, but have also opened the door to new applications, business models, products and services. Experimentation and calculated risk taking are keys to successfully harnessing the possibilities of today’s most cutting-edge technologies and innovative methods to first build, understand and then redefine how humans and products interact. In this course, student ‘co-founders’ will conceive of and market a new media, physical or technology product designed to fit a market while also allowing them to accelerate and validate a sustainable business model. Students will ‘get out of the classroom’ and put these products into potential customers’ minds. The course will touch upon topics such as how to design a minimum viable product, design a business model, talk and work with customers, and develop a product community. Prerequisite: None.
Interactive Media Arts (Undergraduate)
4 credits – 16 Weeks
Sections (Spring 2022)
INTM-SHU 201-000 (24212)01/24/2022 – 05/13/2022 Mon1:00 PM – 4:00 PM (Early afternoon)at ShanghaiInstructed by Chou, Gabrielle