This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment; (2) identifying and targeting attractive segments with a strategic positioning; and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
Marketing (Undergraduate)
4 credits – 2 Weeks
Sections (January 2021)
MKTG-UB 1-000 (1219)01/05/2021 – 01/21/2021 Tue,Thu9:00 AM – 4:00 PM (Morning)at Washington SquareInstructed by