This course provides an overview of the key components of the global sports management ecosystem. Managing the myriad moving parts that make up the sports industry requires an understanding of general management principles and their special applications to the sports industry. From technology and marketing innovations to improved delivery systems, sports and sports-related content are one of the key drivers of the changing media landscape. The course will explore the critical elements of delivering sports content to viewers in the U.S. and abroad, taking into account constituencies which include the rights holders (e.g. leagues, conferences, teams, national governing bodies) the performers or talent (e.g. players, coaches, general managers) the media the sponsors and the consumer. For each component the course will examine the strategies, history and management perspectives that have informed this massive and evolving sector of media industries.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 39-000 (18484)
01/23/2023 – 05/08/2023 Thu
3:00 PM – 4:00 PM (Late afternoon)
at Washington Square
Instructed by