This course presents a comprehensive, systematic, and practical conceptual framework for understanding people as consumers—the basic subject matter of all marketing. It draws on the social sciences to evaluate the influence of both individual and ecological factors on market actions. Students discuss relevant psychological and sociological theories and study how they can be used to predict consumers’ reactions to strategic marketing decisions. Basic methodologies for research in consumer behavior are developed and applied. Course emphasis is on developing applications of behavioral concepts and methods for marketing actions.

Marketing (Undergraduate)
3 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 2-000 (18452)
01/23/2023 – 05/08/2023 Mon,Wed
9:00 AM – 10:00 AM (Morning)
at Washington Square
Instructed by Watson, Jared

MKTG-UB 2-000 (18466)
01/23/2023 – 05/08/2023 Mon,Wed
11:00 AM – 12:00 AM (Morning)
at Washington Square
Instructed by Watson, Jared

MKTG-UB 2-000 (18486)
01/23/2023 – 05/08/2023 Mon,Wed
3:00 PM – 4:00 PM (Late afternoon)
at Washington Square
Instructed by Pham, Ngoc