Provides a framework for understanding the global expansion of media and entertainment companies. Examines the impact that the significant export growth of American leisure products and services has on the U.S economy. Analyzes the strategies of several leading entertainment and media multinational companies and the development of their entertainment businesses within the major world economic zones. International speakers, cases and readings are used in this course.

Marketing (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2023)

MKTG-UB 46-000 (22222)09/05/2023 – 12/15/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (22228)09/05/2023 – 12/15/2023 Wed6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (23357)09/05/2023 – 12/15/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Maheswaran, Durairaj