Communication sits at the core of all human interactions and is highly valued in workplaces. Beyond the minimal goal of articulating and presenting one’s ideas effectively, communication also involves building empathy, cultivating an eye for detail, developing awareness of goals and contexts, and integrating critical and reflective thinking. How can we communicate our own projects to different audiences? Why should other people care? What types of media can we use and how do we know they are effective? How can collaborative and participatory elements help to improve engagement levels? This course aims to guide students to review and create their own learning profiles as they learn to engage a diverse range of targeted audience. Prerequisite: Not open to freshman. Fulfillment: IMA Major Electives; IMB Major Interactive Media Elective.
Interactive Media and Business (Undergraduate)
4 credits – 15 Weeks
Sections (Fall 2022)
IMBX-SHU 104-000 (22138)09/05/2022 – 12/16/2022 Thu1:00 PM – 4:00 PM (Early afternoon)at ShanghaiInstructed by Wang, Nicole