This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes a) researching and analyzing customers, company, competition, and the marketing environment, b) identifying and targeting attractive segments with strategic positioning, and c) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
In this seminar- based subject, students will discuss the latest global media developments in the context of key theoretical frameworks. Central topics include: the increasing disruption of established information flows; challenges facing the fourth estate and democracy itself; the role of soft power and popular culture; trust in journalism and traditional media; the rise of social platforms as near-sovereign technocracies; gender and diversity biases in media and emerging media tech; ethics and regulation; the proliferation of fake news and deep fakes; the potential erosion of privacy; the emergence of citizen journalism; the phenomenon of cancel culture; the influence of hacktivism and digital activism; inequality after #metoo and #blacklivesmatter; the emerging architectures of the metaverse and VR/AR; advancements in Web 3.0 and blockchain; as well as the suite of emerging implications resulting from generative AI, including the intensifying and sometimes intimate relationships between humans and machines. The focus will be international, with an emphasis on Australia. Ultimately, the course will examine the ways in which global communication is undergoing a ceaseless paradigm shift.
Provides the background necessary to make decisions about computer-based information systems and to be an “end-user”. Two major parts of the course are hands-on experience with personal computers and information systems management. Group and individual computer assignments expose students to electronic spreadsheet analysis and database management on a personal computer. Management aspects focus on understanding computer technology, systems analysis and design, and control of information processing by managers.
This course offers an introduction to some of the classical and current issues in the anthropology of Indigenous Australia. The role of anthropology in the representation and governance of Indigenous life is itself an important subject for anthropological inquiry, considering that Indigenous people of Australia have long been the objects of interest and imagination by outsiders for their cultural formulations of kinship, ritual, art, gender, and politics. These representations—in feature films about them (such as Rabbit-Proof Fence and Australia), New Age Literature (such as Mutant Message Down Under), or museum exhibitions (such as in the Museum of Sydney or the Australian Museum)—are now also in dialogue with Indigenous forms of cultural production, in genres as diverse as film, television, drama, dance, art and writing. The course will explore how Aboriginal people have struggled to reproduce themselves and their traditions on their own terms, asserting their right to forms of cultural autonomy and self-determination. Through the examination of ethnographic and historical texts, films, archives and Indigenous life-writing accounts, we will consider the ways in which Aboriginalities are being challenged and constructed in contemporary Australia. The course will consist of lectures interspersed with discussions, student presentations, and films/other media; we may also have guest presenters.
This course will investigate the dominant critical perspectives that have contributed to the development of Environmental Communication as a field of study. This course explores the premise that the way we communicate powerfully impacts our perceptions of the “natural” world, and that these perceptions shape the way we define our relationships to and within nature. The goal of this course is to access various conceptual frameworks for addressing questions about the relationship between the environment, culture and communication. Students will explore topics such as nature/ wildlife tourism, consumerism, representations of the environment in popular culture and environmental activism.
This course examines the fast-changing landscape of global media. Historical and theoretical frameworks will be provided to enable students to approach the scope, disparity and complexity of current developments. These frameworks will be supplemented with the latest news and developments. In short, we ask: what is going on in the hyperlinked and hyper-turbulent realm of blogs, Buzzfeed and The Sydney Morning Herald? Key issues examined include: shifts in patterns of production, distribution and consumption; the implications of globalisation; the disruption of established information flows and emergence of new information channels; the advent of social media; the proliferation of mobile phones; the ethics and regulation of modern media; the rise of celebrity culture; the demise (?) of privacy; the entertainment industry and its pirates; Edward Snowden and the NSA; and the irrepressible octogenarian Rupert Murdoch. The focus will be international, with an emphasis on Australia.Ultimately, the course will examine the ways in which global communication is undergoing a paradigm shift, as demonstrated by the Arab spring and its uncertain legacy, as well as the creeping dominance of Google, Facebook and Twitter. In other words Toto, I’ve a feeling we’re not in Kansas anymore.
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the "IMA Major Electives" categories refer to the old IMA program structure. If you're under the new IMA program structure, these courses count as general IMA Electives.
You can still search the Interchange for most of your courses. You can find "IMA Major Distribution" courses listed here: