This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communication and its impact upon culture and society.
This class reads architecture and the built environment through the lenses of media, communication, and culture. The course takes seriously the proposition that spaces communicate meaningfully and that learning to read spatial productions leads to better understanding how material and technological designs are in sustained conversation with the social, over time. Through analyses of a range of space – from Gothic cathedrals to suburban shopping malls to homes, factories, skyscrapers and digital cities – students will acquire a vocabulary for relating representations and practices, symbols and structures, and for identifying the ideological and aesthetic positions that produce settings for everyday life.
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, there is a new program structure that affects the categorization of courses on this site:
Any class in any IMA major elective category (ie "Art & Design") refers to the IMA program structure previous to those entering in Fall 2022. If you are in the class of 2026 (most entering Fall 2022 or later), any course in an IMA elective category are generic IMA electives in the new structure.