With the COVID-19 pandemic and the rise of social movements like Black Lives Matter and #metoo, the field of social good advertising has rapidly expanded as brands seek social relevance, governments and nonprofits look to inform, and activists try to persuade. In this course, students will learn to plan and execute powerful social advertising campaigns, while thinking critically about the blurred lines between advertising and information, and branding and politics, in what Sarah Banet-Weiser calls “Shopping for Change.
With the COVID-19 pandemic and the rise of social movements like Black Lives Matter and #metoo, the field of social good advertising has rapidly expanded as brands seek social relevance, governments and nonprofits look to inform, and activists try to persuade. In this course, students will learn to plan and execute powerful social advertising campaigns, while thinking critically about the blurred lines between advertising and information, and branding and politics, in what Sarah Banet-Weiser calls “Shopping for Change.
A site to help IMA NY students find equivalent courses
For students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the “IMA Major Electives” categories refer to the old IMA program structure. If you’re under the new IMA program structure, these courses count as general IMA Electives for you. Your program structure is noted on your academic advising spreadsheet.
Students on the new program structure can search the Interchange for courses. If you’re looking for “IMA Major Distribution” courses, you'll find them listed here: