Social Impact: Research and Creative Strategy (MCC-UE 1054)

The field of social good advertising is rapidly expanding, causing social service organizations to produce large amounts of content across multiple media platforms. But in order to engage and activate their audiences, nonprofits, government organizations and activists must understand the science of what makes people care and develop strategies that can drive action. This course teaches students how to conduct “just enough research” into relevant social sciences and craft creative strategies for what FDR coined “Art for the public good.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2025)


MCC-UE 1054-000 (18060)
01/21/2025 – 05/06/2025 Mon
11:00 AM – 1:00 PM (Morning)
at Washington Square
Instructed by Railla, Jean

Social Impact: Advertising for Social Good (MCC-UE 1051)

With the COVID-19 pandemic and the rise of social movements like Black Lives Matter and #metoo, the field of social good advertising has rapidly expanded as brands seek social relevance, governments and nonprofits look to inform, and activists try to persuade. In this course, students will learn to plan and execute powerful social advertising campaigns, while thinking critically about the blurred lines between advertising and information, and branding and politics, in what Sarah Banet-Weiser calls “Shopping for Change.

Media, Culture & Communication (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2024)


MCC-UE 1051-000 (14065)
09/03/2024 – 12/12/2024 Wed
11:00 AM – 1:00 PM (Morning)
at Washington Square
Instructed by Railla, Jean

Advertising for Social Good (MCC-UE 1042)

With the COVID-19 pandemic and the rise of social movements like Black Lives Matter and #metoo, the field of social good advertising has rapidly expanded as brands seek social relevance, governments and nonprofits look to inform, and activists try to persuade. In this course, students will learn to plan and execute powerful social advertising campaigns, while thinking critically about the blurred lines between advertising and information, and branding and politics, in what Sarah Banet-Weiser calls “Shopping for Change.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2022)


MCC-UE 1042-000 (24128)
01/24/2022 – 05/09/2022 Tue
2:00 PM – 4:00 PM (Early afternoon)
at Washington Square
Instructed by Railla, Jean

Advertising Campaigns in Context (MCC-UE 1780)

This course teaches students who have a basic understanding of advertising techniques how to develop a complete advertising campaign across a range of media for a product, service or nonprofit organization.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2025)


MCC-UE 1780-000 (8365)
01/21/2025 – 05/06/2025 Wed
11:00 AM – 1:00 PM (Morning)
at Washington Square
Instructed by Railla, Jean