A continuing exploration of graphic design to help students refine their skills & develop more personally expressive ways to solving problems through visual communication. Assignments, readings, & research projects will allow students to consider the complex nature of graphic design. Both traditional & digital approaches to typography & layout will be incorporated with a wide range of assignment. A priority is placed on the use of concepts to dictate design techniques & on the pursuit of a genuinely creative vision.
This class acquaints the student with the fundamentals of Design by focusing primarily on layout, composition & color through use of the grid. The grid is a fundamental building block for publication design (print & digital), website design, & animation design. This class focuses primarily on Graphic Design but proposes basic concepts that can be extrapolated into other design fields. Classes will be client & solutions-based and will assume a professional career orientation. Additionally the class will provide a current overview of what’s happening in the contemporary design world through field trips, readings & presentations.
This course allows students to harness the power of visual language in order to convey messages and meaning. The elements of visual foundation that will be covered include components (color, texture, image and typography), composition, and concept. Although non-digital mediums will be addressed, the understanding and use of industry-standard software is also a primary goal.
A site for IMA NY Students to find equivalent courses outside of IMA NY
For most students joining IMA in Fall 2022 and beyond, our new program structure affects the categorization of courses on this site.
Classes listed in the "IMA Major Electives" categories refer to the old IMA program structure. If you're under the new IMA program structure, these courses count as general IMA Electives.
You can still search the Interchange for most of your courses. You can find "IMA Major Distribution" courses listed here: