Courses for All IMA Students
Elect. Engineering – ECE UGRD (Undergraduate)
3 credits – 15 Weeks
Mechanical Engineering (Undergraduate)
3 credits – 15 Weeks
The course covers sketching, drawing and computer-aided drafting. Topics: Projection theory—multiview, axonometric, oblique. Auxiliaries, sections, isometrics, dimensions, fasteners, detail and assembly drawings. Introduction to blueprint reading. Overview of CIM and CAD integration with other CIM concepts. A design project incorporates developed skills in visualization, drawing techniques, standards and CAD.
Mechanical Engineering (Undergraduate)
2 credits – 15 Weeks
ME-UY 2112-000 (15822)01/23/2023 – 05/08/2023 Mon9:00 AM – 10:00 AM (Morning)at Brooklyn CampusInstructed by Benbelkacem, Ghania
ME-UY 2112-000 (15906)01/23/2023 – 05/08/2023 Mon11:00 AM – 12:00 AM (Morning)at Brooklyn CampusInstructed by Benbelkacem, Ghania
ME-UY 2112-000 (15823)01/23/2023 – 05/08/2023 Wed10:00 AM – 10:00 AM (Morning)at Brooklyn CampusInstructed by Benbelkacem, Ghania
Music Technology (Undergraduate)
4 credits – 15 Weeks
Exponential growth in the availability of high quality real estate and real estate-related data is fueling a major shift in development, investment, and lending decision-making processes. In this highly applied course, students will be introduced to major data analysis and machine learning platforms; a wide range of public and private real estate and urban data sources; approaches to exploratory data analysis, real estate data visualization, and communication of findings; applied statistical modeling, including forecast modeling; and, emerging and prospective real estate applications for artificial intelligence and machine learning. Assessment will include case work focusing on real-world real estate decisions and coding assignments. While the data and applications for this course are principally in the real estate sector, the applied skills learned may be of interest for students across a wide range of industries.
Finance (Undergraduate)
3 credits – 12 Weeks
This course examines the lifecycle of high-growth new ventures (i.e. startups), with a focus on how they are funded. We will follow a successful startup’s path from founding through the stages of new venture finance. These include developing a business plan and its financials, the core skills of valuation, the venture capital industry, and how entrepreneurs and investors realize returns. Through examples of specific companies and technologies, we will also learn about the emerging landscape of financial technology (fintech) startups. We will consider the following subsectors, where startups are either seeking to displace incumbents or sell them their services: personal finance, blockchain, equity crowdfunding, lending (peer-to-peer and AI-augmented), payments, insurance, institutional investment, and money transfer.
Finance (Undergraduate)
3 credits – 13 Weeks
FINC-UB 62-000 (19097)02/06/2023 – 05/08/2023 Mon6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by
FINC-UB 62-000 (19364)at Washington SquareInstructed by
This course is designed for students who intend to pursue careers across the investment banking industry as well as those exploring careers in corporate strategy and management. Areas covered include equity and debt analysis, mergers and acquisitions, and corporate strategy. While the core of the course is corporate finance, the issues encompass strategy, marketing, and economics aspects. Students will learn the unique characteristics of telecom, media and technology companies/industries while building on fundamental analytical skills by examining a series of landmark and potential corporate transactions in telecom, media & technology industries to understand how TMT companies respond to secular changes and transform their business models in the midst of evolving ecosystems. Cases discussed/analyzed include: Instagram, ActivisionBlizzard, Twitch, Apple, Alphabet, Disney, FOX, AT&T, DirecTV and Time Warner.
Finance (Undergraduate)
2 credits – 15 Weeks
FINC-UB 68-000 (19093)at Washington SquareInstructed by
Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Studies the history and contemporary application of sports marketing as a method to achieve goals. Considers corporate as well as sporting property use of sports marketing strategies to achieve business objectives. Examines strategies that address critical business constituencies, including consumers, trade factors, employees, and the financial community. Covers sports marketing within the context of special sporting event sponsorships and professional sports teams as well as governing organizations, sports media (broadcast, print, and the Internet), licensing, hospitality, etc.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 47-000 (10724)01/24/2022 – 05/09/2022 Mon6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Master, Stephen
This course provides an overview of the key components of the global sports management ecosystem. Managing the myriad moving parts that make up the sports industry requires an understanding of general management principles and their special applications to the sports industry. From technology and marketing innovations to improved delivery systems, sports and sports-related content are one of the key drivers of the changing media landscape. The course will explore the critical elements of delivering sports content to viewers in the U.S. and abroad, taking into account constituencies which include the rights holders (e.g. leagues, conferences, teams, national governing bodies) the performers or talent (e.g. players, coaches, general managers) the media the sponsors and the consumer. For each component the course will examine the strategies, history and management perspectives that have informed this massive and evolving sector of media industries.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 39-000 (18484)01/23/2023 – 05/08/2023 Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by
This course provides students with working knowledge of the publishing industry comprising newspapers, magazines, and books. It explores traditional business models and how disruptive forces including digitalization, consumer generated content, low barriers to entry, and changing media consumption patterns are reshaping the industry. By the end of the course, students understand the operations of media companies, and can speak to the opportunities and challenges facing the industry, engage in discussions on the economics, terms, and metrics, and explain emerging business models.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 19-000 (18454)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by
This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of marketing several leading sectors within the leisure industry. The focus is on understanding the development and application of marketing strategies and tactics for leisure companies competing for a share of the consumers discretionary spending. Key marketing concepts such as segmentation, branding, life-time value, and CRM are examined in the context of leisure industries. The course will also cover recent activities including mergers, acquisitions in those key sectors of the leisure industry: casinos, cruise ships, theme parks, eco-tourism, themed restaurants, resorts, leisure hotels, time shares. The course will explore marketing techniques that apply across the leisure companies, including licensing, sponsorships, line extensions and promotion. Discussion of evolution, and current status in these sectors through lectures, case studies, text and article readings and project work will be included.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 80-000 (18462)01/23/2023 – 05/08/2023 Mon4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by
This course is designed to provide students with an understanding of the deal-making and business affairs process in the entertainment space, using film and television content as the primary example for what goes into cutting a deal. The course will explore the deal process from the perspective of the different players in entertainment and media, focusing on how each player looks to maximize value. Students will learn the process of striking a deal, from its inception, to the term sheet phase, to the negotiation process and contractual agreements, through to deal implementation. The process will be evaluated in the context of the factors that play into reaching an agreement, such as exclusivity, windowing, multi-platform rights and timing. Students will learn about negotiations strategies for maximizing value in content deals, identifying common issues in the deal process and effective paths to reaching resolution and striking a deal. The course is designed to help students: –Understand the basics of the process for making a deal in the entertainment industry –Appreciate the factors that play into maximizing value through the deal process, including understanding the relative position of the players in the entertainment industry –Learn and understand negotiating strategies and how to navigate the business affairs and deal-making process
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 43-000 (18481)01/23/2023 – 05/08/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by
A specialized EMT course within the Berkley Center for Entrepreneurial Studies designed to provide students with a framework for understanding the dynamics of producing (as a business profession) a finished creative product in the entertainment and media industries, developing a business model, and generating an income stream to repay and provide investors with a profit. Educates the student in the process of feature film and long-form television production from the initial concept of the story, through script development, to completion of the project. Covers the most important steps in the production of an independent film, a studio project, a network TV or cable show, a radio program, a Broadway production, and an advertising television commercial. Explores all the elements a producer must know, understand, and eventually become skilled with through mastery of development, including script selection, finance, budgeting, timetable development, team building, talent selection, sales, contract and union negotiation, regulations, technology, and other relevant core competencies.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 49-000 (18459)01/23/2023 – 05/08/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by
MKTG-UB 49-000 (18458)01/23/2023 – 05/08/2023 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by
This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of Broadway and live theater, as an important business enterprise within the entertainment industry. The focus is on understanding the development and application of the economics, finance, structure, implementation and staging of performances, as well as the marketing strategies and tactics for gaining audience awareness and decision to purchase. The course will examine funding, marketing, branding, product positioning and the global distribution of live theatrical entertainment. The course will cover the history, venues, vocabulary, players, business and creative structures, budget development, supplementary revenue streams, successes and failures, relationship with the movie and music industries, the important figures and support systems that make the system work, global reach, and other topics. Lecture, discussions, site visits, and project work will be included.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 25-000 (10616)01/28/2021 – 05/10/2021 Mon3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by
This course covers the television industry, focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are also examined. The recent volume of mergers and acquisitions in the broadcast industry are studied for their impact on the domestic entertainment landscape.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 44-000 (18447)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by
Provides a framework for understanding the global expansion of media and entertainment companies. Examines the impact that the significant export growth of American leisure products and services has on the U.S economy. Analyzes the strategies of several leading entertainment and media multinational companies and the development of their entertainment businesses within the major world economic zones. International speakers, cases and readings are used in this course.
Marketing (Undergraduate)
2 credits – 14 Weeks
MKTG-UB 46-000 (22222)09/05/2023 – 12/15/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Brown, Colin
MKTG-UB 46-000 (22228)09/05/2023 – 12/15/2023 Wed6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Brown, Colin
MKTG-UB 46-000 (23357)09/05/2023 – 12/15/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Maheswaran, Durairaj
This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment; (2) identifying and targeting attractive segments with a strategic positioning; and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.
Marketing (Undergraduate)
4 credits – 2 Weeks
MKTG-UB 1-000 (1219)01/05/2021 – 01/21/2021 Tue,Thu9:00 AM – 4:00 PM (Morning)at Washington SquareInstructed by
This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.
Marketing (Undergraduate)
2 credits – 15 Weeks
MKTG-UB 22-000 (18448)01/23/2023 – 05/08/2023 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by
MKTG-UB 22-000 (18473)01/23/2023 – 05/08/2023 Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by
MKTG-UB 22-000 (18479)01/23/2023 – 05/08/2023 Mon11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by
The financial services industry is being transformed by regulation, competition, consolidation, technology and globalization. These forces will be explored, focusing on how technology is both a driver of change as well as the vehicle for their implementation. The course focuses on payment products and financial markets, their key systems, how they evolved and where might they be going, algorithmic trading, market structure dark, liquidity and electronic markets. Straight through processing, risk management and industry consolidation and convergence will be viewed in light of current events. The course objective is to bring both the business practitioner and technologist closer together. Topics will be covered through a combination of lectures, readings, news, case studies and projects.
Computing and Data Science (Undergraduate)
3 credits – 12 Weeks
TECH-UB 50-000 (21263)09/23/2020 – 12/16/2020 Wed6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by Donefer, Bernard
This is a course on how the social, technological, and natural worlds are connected, and how the study of networks sheds light on these connections. Topics include: social network structure and its effects on business and culture; crowdsourcing; games on graphs; the propagation through networks of information, fads and disease; small worlds, network effects, and “rich-get-richer” phenomena; the power of networks for prediction; the power of the network for web search; networks and social revolutions, and the melding of economics, machine learning, and technology into new markets, such as “prediction markets” or markets for on-line advertisements.The class will be a combination of lectures based on the textbook and guest lectures from well-known experts on these topics, primarily Stern faculty (a well-known center of excellence for research on networks, crowds, and markets).One main goal of this class is to work our way through most of the new, acclaimed textbook: Networks, Crowds, and Markets: Reasoning About a Highly Connected World, by David Easley and Jon Kleinberg. http://www.cs.cornell.edu/home/kleinber/networks-book/networks-book.pdf The textbook readings will be complemented with classic and recent research papers.
Computing and Data Science (Undergraduate)
3 credits – 15 Weeks
TECH-UB 60-000 (19341)at Washington SquareInstructed by