Category Archives: General Elective

General Electives Only. If you are searching for a creative writing course: All creative writing courses are General Electives.

Sports Marketing (MKTG-UB 47)

Provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Studies the history and contemporary application of sports marketing as a method to achieve goals. Considers corporate as well as sporting property use of sports marketing strategies to achieve business objectives. Examines strategies that address critical business constituencies, including consumers, trade factors, employees, and the financial community. Covers sports marketing within the context of special sporting event sponsorships and professional sports teams as well as governing organizations, sports media (broadcast, print, and the Internet), licensing, hospitality, etc.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2022)


MKTG-UB 47-000 (10724)01/24/2022 – 05/09/2022 Mon6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Master, Stephen

Sports Management (MKTG-UB 39)

This course provides an overview of the key components of the global sports management ecosystem. Managing the myriad moving parts that make up the sports industry requires an understanding of general management principles and their special applications to the sports industry. From technology and marketing innovations to improved delivery systems, sports and sports-related content are one of the key drivers of the changing media landscape. The course will explore the critical elements of delivering sports content to viewers in the U.S. and abroad, taking into account constituencies which include the rights holders (e.g. leagues, conferences, teams, national governing bodies) the performers or talent (e.g. players, coaches, general managers) the media the sponsors and the consumer. For each component the course will examine the strategies, history and management perspectives that have informed this massive and evolving sector of media industries.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 39-000 (18484)01/23/2023 – 05/08/2023 Thu3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by

Business of Publishing (MKTG-UB 19)

This course provides students with working knowledge of the publishing industry comprising newspapers, magazines, and books. It explores traditional business models and how disruptive forces including digitalization, consumer generated content, low barriers to entry, and changing media consumption patterns are reshaping the industry. By the end of the course, students understand the operations of media companies, and can speak to the opportunities and challenges facing the industry, engage in discussions on the economics, terms, and metrics, and explain emerging business models.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 19-000 (18454)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by

Leisure Marketing (MKTG-UB 80)

This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of marketing several leading sectors within the leisure industry. The focus is on understanding the development and application of marketing strategies and tactics for leisure companies competing for a share of the consumers discretionary spending. Key marketing concepts such as segmentation, branding, life-time value, and CRM are examined in the context of leisure industries. The course will also cover recent activities including mergers, acquisitions in those key sectors of the leisure industry: casinos, cruise ships, theme parks, eco-tourism, themed restaurants, resorts, leisure hotels, time shares. The course will explore marketing techniques that apply across the leisure companies, including licensing, sponsorships, line extensions and promotion. Discussion of evolution, and current status in these sectors through lectures, case studies, text and article readings and project work will be included.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 80-000 (18462)01/23/2023 – 05/08/2023 Mon4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by

Deal Making in the Entertainment Industry (MKTG-UB 43)

This course is designed to provide students with an understanding of the deal-making and business affairs process in the entertainment space, using film and television content as the primary example for what goes into cutting a deal. The course will explore the deal process from the perspective of the different players in entertainment and media, focusing on how each player looks to maximize value. Students will learn the process of striking a deal, from its inception, to the term sheet phase, to the negotiation process and contractual agreements, through to deal implementation. The process will be evaluated in the context of the factors that play into reaching an agreement, such as exclusivity, windowing, multi-platform rights and timing. Students will learn about negotiations strategies for maximizing value in content deals, identifying common issues in the deal process and effective paths to reaching resolution and striking a deal. The course is designed to help students: –Understand the basics of the process for making a deal in the entertainment industry –Appreciate the factors that play into maximizing value through the deal process, including understanding the relative position of the players in the entertainment industry –Learn and understand negotiating strategies and how to navigate the business affairs and deal-making process

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 43-000 (18481)01/23/2023 – 05/08/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by

Business of Producing (MKTG-UB 49)

A specialized EMT course within the Berkley Center for Entrepreneurial Studies designed to provide students with a framework for understanding the dynamics of producing (as a business profession) a finished creative product in the entertainment and media industries, developing a business model, and generating an income stream to repay and provide investors with a profit. Educates the student in the process of feature film and long-form television production from the initial concept of the story, through script development, to completion of the project. Covers the most important steps in the production of an independent film, a studio project, a network TV or cable show, a radio program, a Broadway production, and an advertising television commercial. Explores all the elements a producer must know, understand, and eventually become skilled with through mastery of development, including script selection, finance, budgeting, timetable development, team building, talent selection, sales, contract and union negotiation, regulations, technology, and other relevant core competencies.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 49-000 (18459)01/23/2023 – 05/08/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by


MKTG-UB 49-000 (18458)01/23/2023 – 05/08/2023 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by

The Business of Broadway (MKTG-UB 25)

This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of Broadway and live theater, as an important business enterprise within the entertainment industry. The focus is on understanding the development and application of the economics, finance, structure, implementation and staging of performances, as well as the marketing strategies and tactics for gaining audience awareness and decision to purchase. The course will examine funding, marketing, branding, product positioning and the global distribution of live theatrical entertainment. The course will cover the history, venues, vocabulary, players, business and creative structures, budget development, supplementary revenue streams, successes and failures, relationship with the movie and music industries, the important figures and support systems that make the system work, global reach, and other topics. Lecture, discussions, site visits, and project work will be included.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2021)


MKTG-UB 25-000 (10616)01/28/2021 – 05/10/2021 Mon3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by

Television Management: Network, Cable/Satellite (MKTG-UB 44)

This course covers the television industry, focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are also examined. The recent volume of mergers and acquisitions in the broadcast industry are studied for their impact on the domestic entertainment landscape.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 44-000 (18447)01/23/2023 – 05/08/2023 Thu6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by

Intro to Marketing (MKTG-UB 1)

This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment; (2) identifying and targeting attractive segments with a strategic positioning; and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.

Marketing (Undergraduate)
4 credits – 2 Weeks

Sections (January 2021)


MKTG-UB 1-000 (1219)01/05/2021 – 01/21/2021 Tue,Thu9:00 AM – 4:00 PM (Morning)at Washington SquareInstructed by

Movie Marketing (MKTG-UB 22)

This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)


MKTG-UB 22-000 (18448)01/23/2023 – 05/08/2023 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by


MKTG-UB 22-000 (18473)01/23/2023 – 05/08/2023 Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by


MKTG-UB 22-000 (18479)01/23/2023 – 05/08/2023 Mon11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by

Sports Economics (ECON-UB 211)

This course applies microeconomic theory and econometric analysis to sports and explores some public policy issues that have arisen in the design of sports competitions. The course is divided into four main parts: the structure of sports leagues, labor market issues, college sports, and the market for sports betting.

Economics (Undergraduate)
3 credits – 14 Weeks

Sections (Fall 2023)


ECON-UB 211-000 (22435)09/05/2023 – 12/15/2023 Mon,Wed2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Bowmaker, Simon

Delicious Movement: Time Is Not Even, Space Is Not Empty (ARTS-UG 1275)

Credits: 4
Duration: 7 Weeks
Dates: Tue,Thu

Taught by NYC-based movement-based, interdisciplinary artist Eiko Otake, this course contemplates metaphorical nakedness and human and bodily experiences of time and space. Through movement study, reading, writing, and discussion the class will be a place of both collective and individual learning. Students will examine how being or becoming a mover reflects and alters each person’s relationships with challenges of the current world, with history, and with other beings. Topics of study include atomic bomb literature and Fukushima nuclear disaster. We will acknowledge how distance is malleable and how going to places is an act of choreography and self-curation. Questions we will explore include: How do various art works deal with witnessing and archiving history? How does art help humans to survive massive violence and understand other people’s experiences? How does art-making help people to deal with historical and personal trauma? How does honing one’s aesthetic contribute to constructing own thoughts and critical views? Reading, movement reviews and journal entries are required every week. Journals are graded by how they reflect homework assignments. Students will work on final projects, which would complement the syllabus. The instructor is available for individual consultation throughout the course. Students are strongly encouraged to nurture their own rigor. No previous dance training or movement study is necessary to take this course.

Arts Workshops (Undergraduate)
4 credits – 7 Weeks

Rites of Passage into Contemporary Art Practice (ARTS-UG 1420)

Modern art has been a balancing act between control and letting go. This course focuses on the psychological interface between the two, the “liminal” zone. We will survey modern artists’ techniques for tapping sources of creativity, including Dada collagists’ free-associations; Surrealists’ automatic writing, doodles, and “cadavres exquises”; and Abstract Expressionists’ embrace of chaos. We will engage in simple exercises: doodling, speed drawing, painting an abstract mural as a group, keeping a liminal journal, collaging, and exploring ritualistic techniques. We will follow up with discussions, take a trip to the Met to dialogue with an African oracle sculpture,and conclude the course reexamining modern art in light of the inner journey threshold drama each of us has taken during the course. Readings include van Gennep’s Rites of Passage, Chipp’s Theories of Modern Art, R.D. Laing, Federico Garcia Lorca on duende, Victor Turner on liminal, Mircea Eliade on Shamanism Techniques of Ecstasy, James Elkins on alchemy and art, and Frida Kahlo’s journal.

Arts Workshops (Undergraduate)
4 credits – 14 Weeks

Sections (Fall 2025)


ARTS-UG 1420-000 (9412)09/02/2025 – 12/11/2025 Thu2:00 PM – 4:00 PM (Early afternoon)at Washington SquareInstructed by Ruhe, Barnaby

Photography I: (PHTI-UT 1001)

There is no prerequisite for this course. Many photographers who have been utilizing digital cameras are turning (and returning) to traditional, silver-based film and papers. This intensive course is designed to introduce and explore the practical and creative applications of analog photography. Students will learn camera operation, composition principles, and metering techniques. Supported by a comprehensive lab facility, students will learn film processing and archival projection print enlarging methods as well as the basics of print finishing and presentation. Classes will incorporate critiques of student work, slide lectures of important historical and contemporary imagery, hands-on studio and laboratory demonstrations, and field trips. Students will be assigned reading for class discussion and relevant photography exhibits to view. Students are required to complete a minimum of 4 hours of lab work per week (hours arranged by the student) in addition to regular class attendance. This course is designed to engage the student in a photographic dialogue within a productive semester. A lab fee is charged for this course.

Photography and Imaging (Undergraduate)
4 credits – 6 Weeks

Photography 2 (PHTI-UT 1002)

Prerequisite: Photography I or permission from the Department. This course is recommended for transfer students and non-majors. During the Fall and Spring, non-majors must fill out the following form to request access to the course: http://photo.tisch.nyu.edu/object/pinonmajorrequestform.html Photo II is a course that expands upon the principles and tools of Photography I. Students will start out continuing to refine analog skills through a series of short technical assignments. Students will work on exercises with on-camera flash, medium format camera, and tungsten lighting to further their technical skills. At the heart of the class is the development of two long-term projects in which students can hone their creative vision. Weekly critiques of students’ projects will include discussions on content, aesthetics, editing, and technique. Class time will also be spent on slide presentations of historical and contemporary photography, technical lectures, and lab demonstrations. While students will predominantly be working in analog, digital photography will be introduced. Topics to be covered include the use of a digital SLR, the basics of Adobe Photoshop, and film scanning. Students are required to have a film camera with a light meter and manual functions in addition to film and photographic paper to execute their assignments. A lab fee is charged for this course.

Photography and Imaging (Undergraduate)
4 credits – 6 Weeks

History of Animation (FMTV-UT 1144)

Offered in the fall semester only. A chronological survey of the art and commerce of the animated film internationally over the last 100 years. Designed to expand students’ awareness of the origins of a significant 20th-century art form and to acquaint them with a wide variety of practical techniques and styles, from pre-film influences to computer-generated images; from “Golden Age” studio cartoon factories to today’s independent avant-garde animator-filmmakers. Designed to expand student aesthetic sensibilities and sharpen critical perceptions about this unique genre. This course allocates as History & Criticism for Film & TV majors. COURSE SUBJECT TO DEPARTMENTAL FEES. Non-majors must process a “Permission Notice for Non-Majors” form to register for the course (subject to availability).

Undergraduate

Visual Arts Praxis (ART-UE 900)

A studio course that combines theory & artistic practice to examine the development of the arts from a critical perspective. The course will address a range of models from structuralism & semiotics to modern & postmodern paradigms. The class is designed for practicing artists, allowing students to gain the skills & confidence to express their artistic objectives in critical writing, art making, & verbal analysis. Each student is responsible for oral presentations, works of art generated through research, & written statements about their artistic objectives.

Studio Art (Undergraduate)
3 credits – 15 Weeks

Photography I for Non-Majors (ART-UE 301)

Introduction to the use of photography as a medium of documentation and expression. Assignments and critiques enhance the development of individual work while developing photographic skills and techniques. Students provide their own cameras. Enlargers and photographic chemicals are provided in class.

Studio Art (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2023)


ART-UE 301-000 (11411)at Washington SquareInstructed by


ART-UE 301-000 (11412)at Washington SquareInstructed by


ART-UE 301-000 (12495)at Washington SquareInstructed by