Category Archives: IMA Electives (Legacy Structure – Seminar/Studies)

Courses that count in IMA’s Seminar/Studies category

Landcapes of Consumption (SCA-UA 625)

Consumption of objects, images, and places is central to the culture and economy of metropolitan life. The class will explore how the relationship between consumption and cities has developed by examining three key moments—the late nineteenth century and the invention of urban commodity spectacles, post-war America and the rise of suburban consumer spaces, and contemporary America and the selling of the commodity city. The class addresses three questions: Why do we want things? How does landscape organize our consumer desires? How does place become an object of consumption? We will begin with an examination of classic theoretical works that probe the relationships between people, things, and cities. We will then embed these in discussions of changing forms and practices of consumption and urbanism. The empirical cases we will examine range from the development of the department store, to the fashioning of commodity home, to the work of shopping, and to the emergence of a thriving urban debt industry.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Community Empowerment (SCA-UA 613)

Empowerment is defined as those processes, mechanisms, strategies, and tactics through which people, as well as organizations and communities, gain mastery over their lives. It is personal as well as institutional and organizational. Addresses these issues in a wide variety of community settings. Designed to be challenging and rewarding to those students interested in helping people work together to improve their lives.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Constitution and People of Color (SCA-UA 366)

Examines how the American legal system decided constitutional challenges affecting the empowerment of African, Latino, and Asian American communities from the 19th century to the present. Topics include the denial of citizenship and naturalization to slaves and immigrants, government-sanctioned segregation, the internment of Japanese Americans during World War II, the prison industry, police brutality, post-9/11 detention issues, and voting rights. Course requirements include attendance at a community function involving constitutional issues, a midterm, and an interactive oral and written final project comparing a present-day issue affecting racial minorities in New York City and proposing measures to collectively address the issue.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Elementary Swahili I (SCA-UA 121)

Provides students with an elementary understanding of Swahili, a Bantu language with a rich oral and written tradition that is spoken by about 100 million people from Somalia to Mozambique and Zanzibar. After a short presentation of Swahili?s history, codification, and relation to other languages, students are drilled in phonetics and grammar. They are also introduced to poems, songs, and oral narratives.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Sections (Fall 2021)


SCA-UA 121-000 (9390)09/02/2021 – 12/14/2021 Mon,Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Nanji, Abdul

Amer Dilemmas: Race, Ineq, Unful Prm Pub Educ (SCA-UA 755)

Historically, education has been the most accessible and effective means for groups to achieve social mobility in American society. However, access to public education has never been equal for all segments of society, and there continues to be considerable variability in the quality of education provided to students. As a result of both explicit and subtle discrimination, racialized minority groups have at various times been denied access to education or been relegated to inferior schools or classrooms. Yet education has also been the arena where the greatest advances in social justice and racial equality have been achieved. Understanding the contradictions created by the hope and unfulfilled promise of American education is a central theme of this course.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2022)


SCA-UA 755-000 (24950)01/24/2022 – 05/09/2022 Mon,Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by D’Andrea Martínez, Pamela


SCA-UA 755-000 (25163)01/24/2022 – 05/09/2022 Mon8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by D’Andrea Martínez, Pamela

Social and Cultural Analysis 101 (SCA-UA 101)

Introduces theories, methods, and political trajectories central to the Department of Social and Cultural Analysis (SCA). SCA 101 addresses how individuals and populations structure their worlds and navigate the resulting social, cultural, and political terrain. It privileges scholarly work with an intersectional approach, drawing on theoretical insights from such fields as social geography, feminism and queer studies, ethnic studies, urban and metropolitan studies, critical race theory, labor studies, and cultural studies.

Social and Cultural Analysis (Undergraduate)
4 credits – 15 Weeks

Sections (Spring 2022)


SCA-UA 101-000 (9221)01/24/2022 – 05/09/2022 Tue,Thu11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Patros, Tyson


SCA-UA 101-000 (9222)01/24/2022 – 05/09/2022 Wed8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by Grimaldi, Nicole


SCA-UA 101-000 (9223)01/24/2022 – 05/09/2022 Thu8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by Grimaldi, Nicole


SCA-UA 101-000 (9224)01/24/2022 – 05/09/2022 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Ghabin, Tamar


SCA-UA 101-000 (9225)01/24/2022 – 05/09/2022 Fri12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Ghabin, Tamar

Statics (ME-UY 2213)

Credits: 3
Duration: 15 Weeks
Dates: Mon,Wed
Credits: 3
Duration: 15 Weeks
Dates: Mon,Wed,Tue,Thu

The course covers three-dimensional vector treatment of the static equilibrium of particles and rigid bodies. Topics: Equivalent force and couple systems. Distributed force systems. Static analysis of trusses, frames and machines. Friction, impending motion. Methods of virtual work. | Prerequisite: PH-UY 1013 and MA-UY 1024

Mechanical Engineering (Undergraduate)
3 credits – 15 Weeks

Managing Creative Content Development (MKTG-UB 4)

This course provides students with an opportunity to learn about the individual and collaborative services provided by professional managers both inside and outside EMT companies. It develops a system by which to evaluate the quality of the service provided, the nature of the service and how these services are being implemented through collaboration with industry creative and business executives. Through discussions with and lectures by entertainment and media lawyers, accountants, talent and literary agents, studio executives, producers, publicity and advertising specialists, the student will understand the diversity of talents required to complete a project or product successfully. Course Objectives: To provide students with an understanding of the role of the executive in the entertainment and media industries who can assemble a team of creative professionals and manage their activities so that successful content can be the outcome. To share an overview of the various disciplines and content genres/typology needed for the industry sectors that include movies, television, music, publishing, electronic games, theater, and related businesses. To gain insights into legal and financial issues pertaining to the various entertainment and media industry sectors, including basic copyright, intellectual property and privacy issues. To examine the roles and responsibilities of each of the members of the team assembled by the manager (producer, head of production, student head, manager/agent, manager/lawyer, business coach, management consultant). To review and be capable of implementing business plans for funding entertainment projects offered through venture capital, limited partnerships, angels or other specialists in financial deal making. To learn from the experts using lectures, cases, film, texts and guest lectures.

Marketing (Undergraduate)
2 credits – 15 Weeks

Digital Business Strategy (MKTG-UB 9056)

Credits: 2
Duration: 14 Weeks
Dates: Mon

This course covers the digital technology industry (e.g. consumer electronics, software) from a strategic and marketing perspective. The objectives are to understand how these industries function, the unique challenges they face, and how digital technology companies can leverage their strengths to achieve success in the marketplace. The focus is on understanding the interactions between competition, technology evolution, and firm capabilities.

Marketing (Undergraduate)
2 credits – 14 Weeks

Social Media Strategy (MKTG-UB 9045)

Credits: 2
Duration: 14 Weeks
Dates: Mon

This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. We will study how to develop a strategy for a product or service in social media, how to execute that strategy and how to assess the results. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media plan. The course also has a practical component, for which students work in small groups and individually.

Marketing (Undergraduate)
2 credits – 14 Weeks

Business of Video Games (MKTG-UB 58)

Video games are now a mainstream form of entertainment. In economic terms, this industry has experienced tremendous growth, despite a grueling recession, growing to an estimated $60 billion worldwide. A key development that has changed the playing field for both the producers and consumers of interactive entertainment is a shift away from physical retail to digital and online game distribution. The audience for games has also shifted—no longer the exclusive practice of hardcore gamers, video games have gained mass appeal in the form of social and casual gaming, on the internet, on consoles, and smartphones. At the same time, the development and publishing of games has become far more accessible. The game behind the game, in a manner of speaking, has changed. In this class, we explore the basic components of the current video game industry. Every week, we review major current events, will hear from people currently working in the industry, examine case studies, and discuss the overall business landscape. Central to each class is the notion that practical business considerations and the design-driven creative process do not have to be in opposition.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2021)


MKTG-UB 58-000 (10780)01/28/2021 – 05/10/2021 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by

Digital Business Strategy (MKTG-UB 56)

This course covers the digital technology industry (e.g. consumer electronics, software) from a strategic and marketing perspective. The objectives are to understand how these industries function, the unique challenges they face, and how digital technology companies can leverage their strengths to achieve success in the marketplace. The focus is on understanding the interactions between competition, technology evolution, and firm capabilities.

Marketing (Undergraduate)
2 credits – 15 Weeks

Entertainment & Media Industries (MKTG-UB 40)

This course provides students with a framework for understanding the economics and key strategic issues facing organizations in the entertainment industry. It establishes a basis for the formulation of marketing tactics and strategies for firms competing for consumers’ discretionary spending. Recent developments in major sectors of the entertainment industry are covered, including movies, television and cable, theatre, and sports. Issues that cut across all types of entertainment industries are examined, including licensing, promotion, and new technologies.

Marketing (Undergraduate)
2 credits – 15 Weeks

Science Fiction (ENGL-UA 728)

Considers contemporary science fiction as literature, social commentary, prophecy, and a reflection of recent and possible future trends in technology and society. Writers considered include such authors as Isaac Asimov, J. G. Ballard, Octavia Butler, Arthur C. Clark, Samuel Delany, Philip K. Dick, William Gibson, Robert Heinlein, Frank Herbert, Ursula K. Le Guin, Neal Stephenson, and Bruce Sterling.

English (Undergraduate)
4 credits – 15 Weeks

Advanced Seminar: Seminar in Media Studies: Media’s Material and Environmental Relations (INTM-SHU 350)

In response to the popular conception of the “immaterial” Internet, and “datafication” of all aspects of life, how might we rethink the materiality and environmentality of media in our research? This upper-level seminar will introduce students to various theoretical frameworks in media studies including new materialism, media archaeology, studies of media infrastructures and ecologies, cultural geographies, and elemental media. Students are expected to critically assess the (geo)politics of material/environmental media and to adopt a mix of these frameworks to develop a research project and essay. Prerequisite: Junior standing OR What is New Media. Fulfillment: IMA/B Elective, Advanced IMA Elective.

Interactive Media Arts (Undergraduate)
4 credits – 15 Weeks

Sections (Fall 2022)


INTM-SHU 350-000 (17319)09/05/2022 – 12/16/2022 Wed1:00 PM – 4:00 PM (Early afternoon)at ShanghaiInstructed by Pan, Weixian

Digital Arts and New Media (INTM-SHU 125)

This course investigates digital art and new media from creative, theoretical, and historical perspectives. We will examine the paradigm shift resulting from the rise of digital art and its expansion as well as explore current ideas, creative strategies, and issues surrounding digital media. The topics of study will include digital image, digital sound, net art, systems, robotics, telematics, data art, and virtual/augmented reality. The course provides students with the means to understand what digital media is, and establish their own vision of what it can become, from both a practical and a theoretical perspective. The course consists of lectures, field trips, and small studio-based practices. Prerequisite: None. Fulfillment: IMA/IMB Elective.

Interactive Media Arts (Undergraduate)
4 credits – 15 Weeks

Sections (Fall 2022)


INTM-SHU 125-000 (17296)09/05/2022 – 12/16/2022 Tue1:00 PM – 4:00 PM (Early afternoon)at ShanghaiInstructed by Lee, Inmi

Queer and Trans Game Studies (MCC-UE 1043)

Credits: 4
Duration: 15 Weeks
Dates: Wed

This course examines the political movement of queer and transgender artists and programmers who are creating games and computational media. Throughout the semester, we read work by queer, trans, and feminist scholars and designers and play the games they created in order to situate today’s queer and trans games movement within the histories, contributions, and politics of queer and trans people and people of color. How might we re-imagine the radical potentiality of video games and software by centering game studies on queer and trans life, history, and politics?

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks

Revolution and Media (MCC-UE 1352)

Credits: 4
Duration: 15 Weeks
Dates: Mon,Wed

This course examines the role of media in the history of empires and revolutions and the history of media empires. It focuses on the investment in media forces by both empires and revolutions, and the tendency of media to form empires that are subject to periodic ’revolution’ in the marketplace with the contexts of colonization, decolonization and globalization.

Media, Culture & Communication (Undergraduate)
4 credits – 15 Weeks