Credits: 2
Duration: 14 Weeks
Dates: Mon
Duration: 14 Weeks
Dates: Mon
Marketing (Undergraduate)
2 credits – 14 Weeks
Category Archives: Undergraduate
Courses for All IMA Students
Business of Video Games (MKTG-UB 58)
Video games are now a mainstream form of entertainment. In economic terms, this industry has experienced tremendous growth, despite a grueling recession, growing to an estimated $60 billion worldwide. A key development that has changed the playing field for both the producers and consumers of interactive entertainment is a shift away from physical retail to digital and online game distribution. The audience for games has also shifted—no longer the exclusive practice of hardcore gamers, video games have gained mass appeal in the form of social and casual gaming, on the internet, on consoles, and smartphones. At the same time, the development and publishing of games has become far more accessible. The game behind the game, in a manner of speaking, has changed. In this class, we explore the basic components of the current video game industry. Every week, we review major current events, will hear from people currently working in the industry, examine case studies, and discuss the overall business landscape. Central to each class is the notion that practical business considerations and the design-driven creative process do not have to be in opposition.
Marketing (Undergraduate)
2 credits – 15 Weeks
Sections (Spring 2021)
MKTG-UB 58-000 (10780)01/28/2021 – 05/10/2021 Thu4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by
Digital Business Strategy (MKTG-UB 56)
This course covers the digital technology industry (e.g. consumer electronics, software) from a strategic and marketing perspective. The objectives are to understand how these industries function, the unique challenges they face, and how digital technology companies can leverage their strengths to achieve success in the marketplace. The focus is on understanding the interactions between competition, technology evolution, and firm capabilities.
Marketing (Undergraduate)
2 credits – 15 Weeks
Technology’s Impact On Entertainment & Media (MKTG-UB 23)
Throughout the industry value chain, from content creation to distribution and consumption, technology has changed the way consumers view and use entertainment. Technology has also changed the advertising industry, which is a major source of revenue for the entertainment industry. This course explores the impact of technology, such as interactivity and VOD, on audience trends and fragmentation. The course provides a brief introduction to each of these industries and examines the impact that technology has had on them, including assessment of possibilities for the future.
Marketing (Undergraduate)
2 credits – 15 Weeks
Entertainment & Media Industries (MKTG-UB 40)
This course provides students with a framework for understanding the economics and key strategic issues facing organizations in the entertainment industry. It establishes a basis for the formulation of marketing tactics and strategies for firms competing for consumers’ discretionary spending. Recent developments in major sectors of the entertainment industry are covered, including movies, television and cable, theatre, and sports. Issues that cut across all types of entertainment industries are examined, including licensing, promotion, and new technologies.
Marketing (Undergraduate)
2 credits – 15 Weeks
Advertising (MKTG-UB 3)
This course provides students with a comprehensive framework and tools to understand the advertising process and to appreciate managerial and theoretical perspectives in advertising. It tackles the stages in developing an advertising plan- from analyzing the situation and defining clear advertising objectives to execution. Students learn tools related to various skill areas in advertising, including account planning, media planning and buying, and copywriting/art direction, while developing a broader appreciation of how each skill area fits into the overall structure of the advertising process. Coursework involves a comprehensive group project that utilizes learning in all functional areas of advertising, while simulating the development of an advertising campaign.
Marketing (Undergraduate)
3 credits – 15 Weeks
Sections (Fall 2022)
MKTG-UB 3-000 (10504)09/01/2022 – 12/14/2022 Thu6:00 PM – 9:00 PM (Evening)at Washington SquareInstructed by Cohen, Daniel
Theatre in The French Tradition (FREN-UA 829)
Study of the theatrical genre in France including the Golden Age playwrights (Corneille, Racine, and Moli?re); 18th-century irony and sentiment; and the 19th-century theatrical revolution. Topics: theories of comedy and tragedy, development of stagecraft, romanticism and realism, the theatre as a public genre, its relationship to taste and fashion, and its sociopolitical function.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2020)
FREN-UA 829-000 (10201)01/27/2020 – 05/11/2020 Tue,Thu9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Miller, Judith
Acting French (FREN-UA 109)
Use of dramatic situations and readings to help students overcome inhibitions in their oral use of language. The graduated series of exercises and activities is designed to improve pronunciation, intonation, expression, and body language. These include phonetic practice, poetry recitation, skits, improvisation, and memorization of dramatic texts. Reading, discussion, and performance of scenes from plays by renowned dramatists. Extensive use of audio and video material.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Fall 2021)
FREN-UA 109-000 (21236)09/02/2021 – 12/14/2021 Mon,Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Prost, Anna-Caroline
Existentialism & The Absurd (FREN-UA 867)
Main expressions of existential thought in Jean-Paul Sartre, Simone de Beauvoir, and Albert Camus. Attention to the French existentialists? concern for commitment in political and social affairs of the times. Examines absurdist literature since the 1950?s in the ?theatre of the absurd,? in fiction, and in critical work of other contemporary French writers. Covers Ionesco, Beckett, Genet, Robbe-Grillet, and Barthes; precursors of the absurd such as Kafka and C?line; and practictioners of the absurd outside of France (e.g., Pinter, Albee, Barthelme).
French (Undergraduate)
4 credits – 15 Weeks
History of French Cinema (FREN-UA 878)
When conducted in French, numbered V45.0778. Only counts toward the major if course work is done in French (permission of the director of undergraduate studies required). Offered every year. 4 points. For description, see History of French Cinema (V45.0778) above.
French (Undergraduate)
4 credits – 15 Weeks
Intens Intermed French (FREN-UA 20)
Completes the equivalent of a year’s intermediate level in one semester. Offered every semester. 6 points.
French (Undergraduate)
6 credits – 15 Weeks
Sections (Fall 2021)
FREN-UA 20-000 (8291)09/02/2021 – 12/14/2021 Mon,Tue,Wed,Thu,Fri9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Ait Jafour, Samira
FREN-UA 20-000 (8292)09/02/2021 – 12/14/2021 Mon,Tue,Wed,Thu,Fri12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Bali, Fatiha
FREN-UA 20-000 (8293)09/02/2021 – 12/14/2021 Mon,Tue,Wed,Thu,Fri2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Prost, Anna-Caroline
Business French (FREN-UA 110)
Designed for students who wish to learn the specialized language used in French business. Emphasis on oral and written communication and the acquisition of a business and commercial vocabulary dealing with the varied activities of a commercial firm (e.g., advertising, transportation, banking). Stresses group work in simulated business situations and exposure to authentic spoken materials.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Fall 2021)
FREN-UA 110-000 (8814)09/02/2021 – 12/14/2021 Tue,Thu9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Dubois, Stephanie
French: Approaches to Francophone Literature (FREN-UA 145)
Offered every year. 4 points. Examines literature from a network of French-speaking countries that form a Francophone space. Addresses the colonial past as well as the anticolonial and postcolonial situations in which French colonialism is replaced by more complex relationships and ideologies. Special attention is paid to language and the role of the writer in elaborating a postcolonial national identity. Writers studied may include Edouard Glissant and Patrick Chamoiseau of Martinique, Jacques Roumain of Haiti, Ahmadou Kourouma of the Ivory Coast, and Assia Djebar of Algeria.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Fall 2021)
FREN-UA 145-000 (21231)09/02/2021 – 12/14/2021 Mon,Wed12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Kirby, Elizabeth
Versailles – Life as Art in the Age of Grandeur (in French) (FREN-UA 9150)
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2022)
FREN-UA 9150-000 (22788)01/25/2022 – 05/09/2022 Tue12:00 AM – 3:00 PM (Early afternoon)at NYU Paris (Global)Instructed by Poirson, Martial
Elem French II (FREN-UA 9002)
Credits: 4
Duration: 14 Weeks
Dates: Mon,Wed
Duration: 14 Weeks
Dates: Mon,Wed
Credits: 4
Duration: 14 Weeks
Dates: Mon,Wed,Tue,Thu
Duration: 14 Weeks
Dates: Mon,Wed,Tue,Thu
French (Undergraduate)
4 credits – 14 Weeks
Spoken Contemporary French (FREN-UA 9101)
Credits: 4
Duration: 14 Weeks
Dates: Tue,Thu
Duration: 14 Weeks
Dates: Tue,Thu
French (Undergraduate)
4 credits – 14 Weeks
Written Contemporary French (FREN-UA 105)
Designed to improve the student’s written French and to provide advanced training in French and comparative grammar. Students are trained to express themselves in a variety of writing situations (for example, diaries, transcriptions, narrations, letters). Focuses on the distinction between spoken and written styles and the problem of contrastive grammar. Emphasis on accuracy and fluency of usage in the written language.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2022)
FREN-UA 105-000 (8228)01/24/2022 – 05/09/2022 Wed,Fri8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by LaPorta, Kathrina
FREN-UA 105-000 (8229)01/24/2022 – 05/09/2022 Wed,Fri9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by LaPorta, Kathrina
FREN-UA 105-000 (8230)01/24/2022 – 05/09/2022 Wed,Fri11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Sánchez-Reyes, María
FREN-UA 105-000 (8231)01/24/2022 – 05/09/2022 Wed,Fri12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Baehler, Aline
FREN-UA 105-000 (9669)01/24/2022 – 05/09/2022 Mon8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by LaPorta, Kathrina
FREN-UA 105-000 (9670)01/24/2022 – 05/09/2022 Mon9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by LaPorta, Kathrina
FREN-UA 105-000 (9671)01/24/2022 – 05/09/2022 Mon11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Sánchez-Reyes, María
FREN-UA 105-000 (9672)01/24/2022 – 05/09/2022 Mon12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Baehler, Aline
French Thought from Montaigne to Sartre (FREN-UA 562)
Deals with the various currents of ideas and the transformations in values, taste, and feeling that constitute the Enlightenment in France. Particular attention to the personality, writings, and influence of the following authors: Montaigne, Descartes, Montesquieu, Voltaire, Diderot, Rousseau, and Sartre. Significant works by these thinkers and others are closely read and interpreted.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2022)
FREN-UA 562-000 (20871)01/24/2022 – 05/09/2022 Mon,Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Kirby, Elizabeth
Intermediate French I (FREN-UA 11)
Not equivalent to FREN-UA 20. Only by combining FREN-UA 11 with FREN-UA 12 can a student complete the equivalent of FREN-UA 20 and then continue on to the post-intermediate level. Offered every semester. 4 points.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2022)
FREN-UA 11-000 (9650)01/24/2022 – 05/09/2022 Tue,Thu,Fri8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by Ait Jafour, Samira
FREN-UA 11-000 (8204)01/24/2022 – 05/09/2022 Tue,Thu,Fri9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Sellami, Hayet
FREN-UA 11-000 (8205)01/24/2022 – 05/09/2022 Tue,Thu,Fri2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Krimper, Michael
FREN-UA 11-000 (8206)01/24/2022 – 05/09/2022 Tue,Thu,Fri3:00 PM – 4:00 PM (Late afternoon)at Washington SquareInstructed by Berthe, Olivier
FREN-UA 11-000 (8207)01/24/2022 – 05/09/2022 Tue,Thu,Fri4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Berthe, Olivier
FREN-UA 11-000 (8208)01/24/2022 – 05/09/2022 Tue,Thu2:00 PM – 4:00 PM (Early afternoon)at Washington SquareInstructed by Bali, Fatiha
Intermediate French II (FREN-UA 12)
Continuation of FREN-UA 11. In order to fulfill the MAP requirement and continue on to the post-intermediate level, a student must complete both FREN-UA 11 and FREN-UA 12. This sequence is equivalent to FREN-UA 20. Offered every semester. 4 points.
French (Undergraduate)
4 credits – 15 Weeks
Sections (Spring 2022)
FREN-UA 12-000 (8209)01/24/2022 – 05/09/2022 Tue,Thu,Fri8:00 AM – 9:00 AM (Morning)at Washington SquareInstructed by Verneret, Nina
FREN-UA 12-000 (8210)01/24/2022 – 05/09/2022 Tue,Thu,Fri9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by Dubois, Stephanie
FREN-UA 12-000 (8211)01/24/2022 – 05/09/2022 Tue,Thu,Fri11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by Dubois, Stephanie
FREN-UA 12-000 (8212)01/24/2022 – 05/09/2022 Tue,Thu,Fri12:00 AM – 1:00 PM (Early afternoon)at Washington SquareInstructed by Schwarzer, Pierre
FREN-UA 12-000 (8213)01/24/2022 – 05/09/2022 Tue,Thu,Fri2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Root, Jamie
FREN-UA 12-000 (8214)01/24/2022 – 05/09/2022 Tue,Thu,Fri4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Root, Jamie