Apply at www.nytco.com
Title: Web Analytics Manager
Department: Customer Insight Group
About us:
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily Newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Summary:
The Customer Insights Group at nytimes.com uses some of the largest data sources in the industry and a consumer-centric data platform to improve and price nytimes.com products, deliver business insights, and enable innovative marketing solutions. Data is critical to the construction, execution, and refinement of advertising, marketing and product and pricing plans at nytimes.com.
Think about impacting millions of people online – in innovative and imaginative ways that are uniquely nytimes.com. We do just that each and every day, and you could too. After all, it’s big thinkers like you who will create the next generation of internet experiences for consumers and advertisers across the globe. Now is the time to put your ideas to work for millions and millions of people.
Position:
To deal with this challenge, nytimes.com is looking for a Web Analytics Manager to help coordinate the implementation of tools and systems that reveal actionable insights about our users’ behavior for internal clients, including colleagues in the Customer Insight Group. Since this position bridges analytics, technology, business operations and the newsroom, it’s an ideal position for someone who enjoys working closely with technical as well as non-technical areas of the business and a good opportunity to learn first-hand the inner workings of a unique digital organization.
Responsibilities:
Work cross-functionally with several areas, including Marketing, Product, Sales, and other areas to define and implement reporting needs
Collaborate with internal clients and colleagues to develop actionable reports and insights
Develop innovative solutions for tracking content and applications; understand small-scale JavaScript development to enable advanced reporting functionality
Effectively plan and collaborate with Technology and PM teams to allow timely and consistent implementation across projects
Work with analytics team members and Webtrends Technical Account Manager to configure, test, and implement Webtrends reports, template and profiles according to specifications.
Work with developers, project managers, and other analysts to troubleshoot the application (report configuration) and implementation (tagging consistency)
Develop and document implementation best practices
Develop and manage scope, timeline, work plan and deliverables for projects
Manage and deliver multiple concurrent projects
Manage incoming project requests and maintain project queue
Work with data analytics team to bring relevant web analytics data into data warehouse
Be aware of new innovations in the rapidly-changing field of web analytics
Help evaluate new tools and platforms that could deliver unique insights about our audience
Qualifications:
Strong familiarity with nytimes.com and/or New York Times Newspaper
2+ years hands-on web development and/or web analytics
Subscription marketing experience is a big plus
Very strong data connection and integration ability (e.g., use an API to populate a data mart)
Experience working with web analytics tools such as Webtrends, Omniture, Coremetrics, etc.
BS (MS preferred) in marketing sciences or business related discipline with quantitative training
Organized self-starter with excellent communication skills
The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.