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JOB: web Analytics Manager, NYTimes

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Title: Web Analytics Manager

Department: Customer Insight Group

About us:

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily Newspapers and more than 50 Web sites, including, and The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.


The Customer Insights Group at uses some of the largest data sources in the industry and a consumer-centric data platform to improve and price products, deliver business insights, and enable innovative marketing solutions. Data is critical to the construction, execution, and refinement of advertising, marketing and product and pricing plans at

Think about impacting millions of people online – in innovative and imaginative ways that are uniquely We do just that each and every day, and you could too. After all, it’s big thinkers like you who will create the next generation of internet experiences for consumers and advertisers across the globe. Now is the time to put your ideas to work for millions and millions of people.


To deal with this challenge, is looking for a Web Analytics Manager to help coordinate the implementation of tools and systems that reveal actionable insights about our users’ behavior for internal clients, including colleagues in the Customer Insight Group. Since this position bridges analytics, technology, business operations and the newsroom, it’s an ideal position for someone who enjoys working closely with technical as well as non-technical areas of the business and a good opportunity to learn first-hand the inner workings of a unique digital organization.


Work cross-functionally with several areas, including Marketing, Product, Sales, and other areas to define and implement reporting needs

Collaborate with internal clients and colleagues to develop actionable reports and insights

Develop innovative solutions for tracking content and applications; understand small-scale JavaScript development to enable advanced reporting functionality

Effectively plan and collaborate with Technology and PM teams to allow timely and consistent implementation across projects

Work with analytics team members and Webtrends Technical Account Manager to configure, test, and implement Webtrends reports, template and profiles according to specifications.

Work with developers, project managers, and other analysts to troubleshoot the application (report configuration) and implementation (tagging consistency)

Develop and document implementation best practices

Develop and manage scope, timeline, work plan and deliverables for projects

Manage and deliver multiple concurrent projects

Manage incoming project requests and maintain project queue

Work with data analytics team to bring relevant web analytics data into data warehouse

Be aware of new innovations in the rapidly-changing field of web analytics

Help evaluate new tools and platforms that could deliver unique insights about our audience


Strong familiarity with and/or New York Times Newspaper

2+ years hands-on web development and/or web analytics

Subscription marketing experience is a big plus

Very strong data connection and integration ability (e.g., use an API to populate a data mart)

Experience working with web analytics tools such as Webtrends, Omniture, Coremetrics, etc.

BS (MS preferred) in marketing sciences or business related discipline with quantitative training

Organized self-starter with excellent communication skills


The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.