Email Mayumi Ando <mayumi@dylanscandybar.com> – let her know you heard about it through me on the ITP list
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This position is all about branding/marketing/strategy/merchandising – not programming. Only local/tri-state area people. (Basically means we’re not going to negotiate a relocation fee.)
Please send salary requirement.
This position is responsible for managing the profit and loss of DylansCandyBar.com, the eCommerce site for Dylan’s Candy Bar. The individual will lead a consistent and engaging creative strategy from marketing to merchandising to operations with the objective of increasing website traffic, growing the consumer database, and driving sales and profitability.
Job Responsibilities:
Envision, define and oversee the growth strategy of our internet retail site, including feature-functionality, user interface, SEO, landing page optimization, effective online merchandising of products and promotions, and overall user experience.
-Manage content strategy and promotional calendar.
-Directly lead a small team on a fast paced, fast growing channel of distribution.
-Provide the strategic leadership and execution necessary to deliver high end marketing performance, including SEO, PPC, affiliate and email marketing, providing a critical contribution to growth and profitability goals over the near and long-term.
-Develop and manage community content on the site and within social media environments.
-Develop and track key online metrics to ensure cost-effective gross profit enhancement to traffic acquisition and conversion cost ratio.
-Communicate plans, programs, and results to the senior management team.
-Work closely with the buying and marketing teams to ensure alignment of products and promotions across the business.
-Work closely with Customer Service and Distribution teams to ensure timely and complete order fulfillment for all orders.
-Demonstrate the ability to manage and maximize third party agencies to achieve profitable and cost effective outcomes.
-Member of the senior management team of the company.
Job Requirements:
-Bachelor’s degree or higher
-Minimum 4 years experience in retail ecommerce.
-Familiarity with managing a p and l and budgeting.
-Superb analytical skills and a pattern of fact-based decision-making.
-Innovative, proactive, strong team player.
-Solid knowledge of e-commerce marketing, online merchandising and business principles with proven success in the development and implementation of online marketing strategies.
-Experience in consumer products or retail, food industry a plus.
-Proven ability to lead and influence both projects and teams.
-Exceptional communication skills; able to effectively communicate results, successes and improvement strategies to senior management.
