http://www.cytiva.com/cit/ext/detail.asp?jobid=cit13808&source=0&sms_ss=email&at_xt=4d512f7f83bda0fd%2C0
VP- Digital Marketing
Location: Livingston, NJ
Job ID: 13808
Duration: Full Time
DESCRIPTION
The candidate will assist the Director of Digital and Social Media in leading Corporate Communications and Government Relations’ efforts in the digital space. S/he will help shape CIT’s digital strategy ensuring that it meets business goals and that it fits within CIT’s technology strategy.
The ideal candidate has deep digital marketing expertise either working within a digital agency, an online content publisher or leading digital marketing within a brand. S/he has a firm grasp of B2B digital marketing and how to effectively use it as a business lever. S/he is experienced with creating social media marketing constructs and uses best in class standards for B2B.
Responsibilities include integrating the CIT digital strategy across the enterprise.
This individual will draw on an up to the minute knowledge of digital B2B marketing trends in order to contribute strategic insights to the rest of the CIT corporate marketing team. S/he must have knowledge of off-channel traffic building techniques and understand how to build organic audiences.
This person will also be hands on publisher of the cit.com website, will configure sections of @cit the CIT intranet and perform the day to day management of key outside resources such as digital agencies.
Core Responsibilities:
-Participate in the evolution of CIT’s digital brand strategy
-Extend CIT’s digital brand stewardship to online sub-brands to ensure compliance with best practices and overall corporate digital standards
-Create accountability for digital marketing efforts – set goals and share learning – example: SEO/SEM (search engine optimization/marketing) best practices that drive traffic relevant to CIT businesses
-Build relationships with Key stakeholders
-Lead User Acceptance Testing
REQUIRED SKILLS
This executive must have at least 5 years experience, ideally at a digital agency or online content publisher. S/he must have a strong digital background and knowledge of content, digital distribution, audience development. Specifically, this executive has experience across social, community, search, mobile and CRM with a B2B focus.
This individual must be execution orientated and operationally focused with strong business and strategic acumen. The successful candidate will be collaborative with the ability to build cross-functional and cross-divisional relationships. S/he must have strong organizational skills with the ability to prioritize and handle multiple situations concurrently.
The successful candidate must be an innovative problem solver and has his/her fingertips at the pulse of emerging digital marketing trends. S/he must be a social media “maven” and early adopter of new technology.
Key competencies must include:
-Possesses excellent business development and negotiation skills that allow him/her to achieve win-win resolutions; track record in partnership development.
-Possesses clear sense of reporting and understands what metrics need to be tracked and measured.
-Superior oral/presentation and written communication skill; highly articulate and able to make key points in direct and compelling manner.
-High intellect and high energy; ability to sell ideas and concepts to various constituencies, internal and external to the organization; able to communicate ideas in bold and persuasive terms.
-Possesses executive savvy and maturity.
BA or Masters Degree preferred.
Apply online at URL above.