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[CONFERENCE] Event Innovation Forum, BizBash and the Event Leadership Institute

Hello ITP Tisch School of the Arts,

I’m writing today to invite you to an exciting new conference for event industry executives.

On October 24, BizBash and the Event Leadership Institute will introduce the Event Innovation Forum, with presentations from 20 thought leaders, influencers, and creative thinkers. E.L.I. executive director Howard Givner and I have booked a slate of speakers we’re very excited about (a full list is below):

* Author and Wired magazine editor Bill Wasik—who organized the first flash mob—will discuss how online trends are affecting offline gatherings.

* Designer David Stark will share his creative process, detailing how his team brainstorms and executes innovative ideas for clients such as Target.

* Executives from the likes of Groupon, Stoli, and Bonnaroo will take you behind the scenes of their most innovative events.

* You’ll hear firsthand accounts of remaking an iconic industry event, producing events in the Middle East, and using R.F.I.D. technology to power social media integration.

We know your time is valuable, so we’re packing all of this great content—thought-provoking ideas, creative insights, smart strategies—into three 90-minute sessions, plus a lunch.

Register today—we expect to sell out our 250 slots—and you can also reserve a spot at the table of the speaker of your choice during lunch. Also included is admission to the BizBash IdeaFest, our trade show, where you can visit with more than 200 exhibitors.

To reserve your spot, please go to


Chad Kaydo
Editor in Chief
BizBash Media

P.S. Here’s our full program as of today—remember, all attendees will be able to hear all of the presentations in one room.

“How I Pitched a New Event to the C.E.O.—And Pulled It Off”
Robin Adelson, executive director, Children’s Book Council
Noelle Provencial, senior manager, experiential marketing and events, Groupon
Howard Singer, chief operating officer, Highline Capital

“The Path of an Idea: From Inspiration to Execution”
David Stark, president and creative director, David Stark Design & Production

“Events as ‘Smart Power’: How the State Department Uses Hospitality to Set the Table for Diplomacy
Capricia Marshall, chief of protocol of the United States

“The Connected Crowd: Physical Gatherings in a Digital Age”
Bill Wasik, senior editor, Wired; author, And Then There’s This: How Stories Live and Die in Viral Culture

“How I Reinvented an Iconic Industry Award Show”
Karl Vontz, director, Clio Awards

“How I Built an Event Business in the Middle East”
John Schwartz, president and C.E.O., Abu Dhabi and Qatar, EventQuest

“Social Media Success Story: How Bonnaroo Used R.F.I.D. Technology to Expand Its Reach and Prove Sponsor Value”
Chad Issaq, executive vice president, business development and partnerships, Superfly Marketing Group

“Digital Projection Mapping: How It Works and How to Use It”
Travis Threlkel, chief creative officer and co-founder, Obscura Digital

“How Sponsors Evaluate and Measure Event Sponsorships”
Andrew Klein, senior vice president, global partnerships, AEG Live
Tammi Montier, senior vice president of partnership marketing, Revolution Marketing
Lisa Pfenning, category director, Stolichnaya and Elit by Stolichnaya, William Grant & Sons

“Making the Brand Permeate the Event: Lessons from Great Brands”
Julie Cottineau, founder, BrandTwist

“How I Made My In-House Event Department Indispensable”
Haley Carlson, executive director and producer, Tribune Events Group

Speakers subject to change. More information about speakers and sessions is at