MyMusicRx Senior Manager
Employer: Children’s Cancer Association
Location: Portland,OR
Date Posted/Updated: 11/23/12
Job ID: 75737
Job Description:
Children’s Cancer Association’s Mission:
When seriously ill children and their families need more than medicine, CCA’s innovative programs create joy one moment at a time.
MusicRx at CCA:
Whether you’re making it, listening to it or sharing it, there’s something about music that has the power to heal. Music does more than just fill an environment; it transforms it. That’s why nearly two decades ago CCA created MusicRx®, an innovative in-hospital program delivering music medicine.
MusicRx calms and delights hospitalized children, teens, their family members, and the medical professionals who care for them by infusing the hospital environment with the healing power of music. Fueled by therapeutic music specialists and highly trained volunteers, our flagship program has been delivering bedside music medicine, hallway performances, and an interactive mobile music cart for 17 years.
Recently, CCA expanded the MusicRx experience to include MyMusicRx.org. MyMusicRx.org is an online portal that connects kids and teens nationally to the healing power of music 24/7. Young patients can register to receive free music and apps, play free online games, watch video greetings from their favorite celebrities, and connect with other kids and teens.
Position Profile:
This newly created position will be responsible for leading and managing program operations, 2-MMRx staff, program budget, strategic initiatives and brand partners for MyMusicRx. The MyMusicRx Senior Manager will work directly with our CEO, COO, CCA’s Marketing Manager and brand partners leading this national expansion. This position reports to COO.
Core responsibilities include, but are not limited to, the following:
Develop and build the MyMusicRx program and brand as the global digital music medicine destination, in collaboration with CCA’s COO and CEO.
Coordinate the media plan and work directly with CCA’s Marketing Manager and pro bono PR partners, including Wieden+Kennedy and Cornerstone Agency.
Lead and manage MyMusicRx engagement at music industry events nationally, including CMJ in New York, SXSW in Austin, and the Grammy’s in Los Angeles.
Develop and create opportunities to engage record labels, managers, and key artists and athletes.
Identify national music content procurement opportunities for the program and coordinate local procurement with the MyMusicRx Program Manager.
Manage, build, and evolve our current strategic champions and partner engagement with national industry leaders including Atlantic Records, FADER, Cornerstone, Nike Women’s, Converse and iHeart Radio in coordination with CEO.
Identify and support new alliances and partnerships within music industry to create an overall balance of industry partners.
Support the CCA senior leadership team with strategic opportunities and relationship development.
Ensure successful alliances and relationships with champions and key brand partners.
Develop and achieve revenue and sustainability goals and strategic opportunities in coordination with the CCA senior leadership team.
Establish a local Oregon hub for MyMusicRx music industry engagement. Work closely with Program Manager on local initiatives and artist relationships.
Create and deepen artist spokesperson opportunities/engagement with MyMusicRx.
Lead MyMusicRx brand partners in driving efforts to secure artist spokespersons for MyMusicRx.
Develop a two-year rotation plan for spokespersons.
Engage and leverage champions’ assets.
Develop annual MyMusicRx revenue goals and strategic opportunities, in coordination with CEO, COO, and VP of Development.
Leverage and ignite fundraising initiatives and plans including concerts and other music industry opportunities.
Manage and lead original content creation (CD compilation, original music, private concerts, etc.).
Lead, guide, and coach the Program Manager and Program Support to execute effective day-to-day operations. Develop and achieve budgets goals.
Ensure that the team delivers on the outreach goals to invite, engage, and drive registrations to the site.
Increase registration through strategic initiatives. Enhance partnerships.