JOB: Rykodisc Web Master/Online Marketing

The
webmaster plays a key role in internet marketing for the Rykodisc and
Cordless labels and Recording Artists, tying together the look and feel
of the campaigns along with the consistent marketing message. This
position will work in conjunction with Marketing, Asset Management and
Recording Artist / Management to create campaign images, content and
materials that grab consumer attention and drive album sales.

Responsibilities

Web Design & Implementation
=
=95
Design the overall look and feel of the label and artist web properties
for Rykodisc and Cordless with direction from Marketing. Liase with
freelance graphic designer(s) as needed.
=95 Responsible to ensure
that all sites and profiles are kept fresh and current in coordination
with the current artist / album project campaigns.
=95 Implement updates=
of all outside sites / profiles that require technical skill to post update=
s (ie: Myspace, Imeem, etc.).
=95
Develop and design supporting marketing tools for artist / album
campaigns such as audio players, ecards, banners, jpeg flyers, widgets,
design specific emails.
=95 Ensure that websites are optimized and stand=
ards-compliant.
=95
Point person for Warner Digital Properties. Coordinate with this
department to assure Ryko takes advantage of shared services.

Web Conten=
t
=95
Point person for label site CMS. Work with Asset Management to maintain
current assets and information, make recommendations for changes and
drive upgrades.
=95 Drive the creation of site content, working with
Marketing and Artists/Management to maintain a consistent flow of
information.
=95 Develop strategies to maximize impact of consumer outre=
ach efforts.

Graphic Design
=95
Create materials with Asset Management and Marketing with traditional
design needs, (ie. resizing ads, creating simple flyers and pitch
materials, managing design assets, etc.)

Audio/Video Encoding Special=
ist
=95 Create and maintain all streaming video files / audio files and c=
lips.
=95 Assure highest standards in the reproduction of all video clip =
assets / audio clip assets.
=95
Work with Asset Management to repurpose/edit video clip assets / audio
clip assets for additional promotional and commercial use.

Web Trends=

=95 New media advisor of new technologies and online/digital trends.
=
=95 Keep current with new design programs and programming languages.
=95 =
Advise and assist other departments with their online / digital needs.
=95 Research sites of competitive product in order to implement fresh desig=
n features and technical features.

Admin
=95 Point person for Omnit=
ure tools, create monthly activity report.
=95
Maintain log-in/password information for all web properties, manage all
websites and digital assets to industry standards, maintain an archive
library of video files / audio files.
=95 Gather appropriate approvals a=
nd execute QA process.
=95 Maintain digital production schedule

Skills Required

Technical/Software
=95 Advan=
ced Knowledge of web development tools: XHTML, CSS, Flash ActionScript, XML =
Feeds, Java, etc.
=95 Functional knowledge of web database programming to=
ols: Perl, PHP, MySQL etc.
=95
Advanced Knowledge digital imaging and illustration programs found on
Adobe Creative Suite (Adobe Illustrator, Photoshop, InDesign, Acrobat
Professsional), Quark, various type managers, FTP clients, Toast,
Barcode Producer, Microsoft Office.
=95 Strong comprehension of the
MAC OS X platform and Windows platform. Experience with cross-browser
and cross-platform issues such as Internet Explorer, Firefox, Safari,
etc.
=95 Experience with SEO, SEM and web traffic analysis tools (such a=
s Webtrends, Google Analytics and Omniture.)
=95 Video editing skills a =
plus (Final Cut Pro or other)
=95 Simple audio editing skills a plus (Aud=
acity, Sound Studio or other)

Content & Design
=95 Strong design, typography and color theory.=

=95 Strong organizational and communication skills
=95 Entrepreneuria=
l self-starter that is always a team player
=95 Ability to multi-task in =
fast-paced environment

Special Requirements/Prefere=
nces

=95 Related design experience a plu=
s.
=95 Music related experience a plus.
=95 Minimum 5 years of work ex=
perience

Education

=95 BFA in Graphic/Web Design or eq=
uivalent degree.

Apply