Archives

Fall 2023 Spring 2023

Globalization of The Entertainment Industry (MKTG-UB 46)

Provides a framework for understanding the global expansion of media and entertainment companies. Examines the impact that the significant export growth of American leisure products and services has on the U.S economy. Analyzes the strategies of several leading entertainment and media multinational companies and the development of their entertainment businesses within the major world economic zones. International speakers, cases and readings are used in this course.

Marketing (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2023)

MKTG-UB 46-000 (22222)09/05/2023 – 12/15/2023 Wed4:00 PM – 6:00 PM (Late afternoon)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (22228)09/05/2023 – 12/15/2023 Wed6:00 PM – 7:00 PM (Evening)at Washington SquareInstructed by Brown, Colin

MKTG-UB 46-000 (23357)09/05/2023 – 12/15/2023 Mon2:00 PM – 3:00 PM (Early afternoon)at Washington SquareInstructed by Maheswaran, Durairaj

Liberal Arts & Sciences - Electives Societies & the Social Sciences Undergraduate
Spring 2023

Movie Marketing (MKTG-UB 22)

This course gives students a basic understanding of key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. The concepts developed in the course are applied in a group project presentation.

Marketing (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2023)

MKTG-UB 22-000 (18448)01/23/2023 – 05/08/2023 Wed9:00 AM – 10:00 AM (Morning)at Washington SquareInstructed by

MKTG-UB 22-000 (18473)01/23/2023 – 05/08/2023 Wed11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by

MKTG-UB 22-000 (18479)01/23/2023 – 05/08/2023 Mon11:00 AM – 12:00 AM (Morning)at Washington SquareInstructed by

General Elective Undergraduate
Fall 2022

Sound and the City (ARTS-UG 1494)

New York’s soundscape is hard to ignore: it can be overwhelming, it is always intricate, but also surprisingly subtle, and there is much that we hear that we don’t really listen to. We will interrelate the subjects of noise, silence, and the city, ranging from important moments in the history of noise abatement in New York City to the philosophy and work of composers such as John Cage. New York City’s diverse population strongly affects and produces its unique soundscape; how does this particular city reflect its inhabitants? There will be off-site field trips to events such as the West Indian Day Parade in Brooklyn, as well as visits to sited works such as Max Neuhaus’s Times Square. We will consider how sound is often explicitly designed to affect and influence us in places such as retail environments. How do our attempts to mediate sound with devices like headphones affect our listening? Students will engage the ideas of writers such as Stuart Hall, Jacques Attali, Luigi Russolo, John Cage, Emily Thompson, R. Murray Schaefer, and Shuhei Hosokawa, as well as works by Christina Kubisch, Susan Phillipz, and Pauline Oliveros. There will be three short production assignments, some of which will be made for specific sites in the city as a way of investigating the interplay between public spaces and listening. At its core, you will be asked to consider the politics and subjectivity of your own listening as a citizen of New York. Who do you hear? How do you sound?

Arts Workshops (Undergraduate)
2 credits – 8 Weeks

IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Undergraduate

Aesthetics of Recording (MPATE-UE 1227)

Credits: 2
Duration: 15 Weeks
Dates: Wed

A critical listening study of acoustic music recordings that develops the student’s ability to define and evaluate aesthetic elements of recorded music. Students explore recorded music attributes including dynamic range, stereo imaging, perceived room acoustics, the use of reverb and equalization, naturalness, and the listening perspectives.

Music Technology (Undergraduate)
2 credits – 15 Weeks

Fall 2025 General Elective Spring 2026 Undergraduate

Fundamentals of Music Technology (MPATE-UE 1801)

Credits: 2
Duration: 15 Weeks
Dates: Thu
Credits: 2
Duration: 15 Weeks
Dates: Thu
Credits: 2
Duration: 15 Weeks
Dates: Thu
Credits: 2
Duration: 15 Weeks
Dates: Thu
Credits: 2
Duration: 15 Weeks
Dates: Thu,Wed

A general introduction to the fundamental concepts of music technology, including: MIDI and sequencing, the basics of digital audio, sound recording, mixing and sound synthesis,. The course will also briefly overview advanced topics and applications in the field.

Music Technology (Undergraduate)
2 credits – 15 Weeks

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Media & Entertainment) Spring 2026 Undergraduate

Concert Recording (MPATE-UE 1011)

Credits: 2
Duration: 15 Weeks
Dates: Tue
Credits: 2
Duration: 15 Weeks
Dates: Tue,Thu

Introduction to the concepts of live concert recording. Microphone selection, characteristics & placement as well as acoustic problems encountered in concert halls will be discussed. Students will have the opportunity to apply the lecture material by recording undergraduate rehearsals & recitals.

Music Technology (Undergraduate)
2 credits – 15 Weeks

Fall 2025 General Elective Spring 2026 Undergraduate

Fund of Audio Tech I: Stu Maint (MPATE-UE 1008)

An introduction to maintenance and troubleshooting concepts used in the recording studio. Procedures discussed are those necessary in utilizing sophisticated audio equipment and understanding essential aspects of studio design.

Music Technology (Undergraduate)
2 credits – 14 Weeks

Sections (Fall 2025)

MPATE-UE 1008-000 (8706)09/02/2025 – 12/11/2025 Wed6:00 PM – 8:00 PM (Evening)at Washington SquareInstructed by Glanz, Jake

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Media & Entertainment) Undergraduate
Fall 2022 Fall 2023 Fall 2024 Spring 2024

Senior Design Capstone Project I (ENGR-UH 4011)

Students learn about the process of design with measurable metrics, and how to incorporate appropriate engineering standards and multiple realistic constraints in the design process. Students learn how to clearly frame the design problem and follow the design process to result in an optimized solution. Students perform a review of the relevant literature, develop a preliminary design, generate solution concepts and selection criteria, and review and evaluate the chosen design. Students must consider social, economic, lifecycle, environmental, ethical, and other constraints, and must document the design process and the evolution of their design. This project culminates with a final report and presentation that proposes the actual design selected for further development and/or prototyping and testing in the subsequent semester.

Engineering (Undergraduate)
2 credits – 15 Weeks

Sections (Fall 2024)

ENGR-UH 4011-000 (3947)08/26/2024 – 12/10/2024 Fri8:00 AM – 9:00 AM (Morning)at Abu DhabiInstructed by George, Pradeep

ENGR-UH 4011-000 (4045)at Abu DhabiInstructed by George, Pradeep

IMA Electives IMA Electives (Legacy Structure - Physical Computing & Experimental Interfaces) Undergraduate
Fall 2021

Advanced Lab: Shaders (INTM-SHU 303T)

Learn how to creatively harness the power of your computer’s graphics card by writing your own shaders! Shaders are small programs that run on the GPU and are used for purposes most commonly related to graphic effects, video post-processing, and the generation of geometry. They are an incredibly powerful tool for creating hardware accelerated graphics and form the building blocks of the modern graphics pipeline. Vertex, fragment, and geometry shaders will be the main focus of the course. However, if time permits, compute shaders (GPGPU) will also be explored. The topic will be approached platform-agnostic, so that it can be applied to the different implementations in various software environments such as WebGL, Unity, Max, Touch Designer, etc. This an advanced-level 2-credit course. Prerequisite: Instructor Consent Fulfilment: IMA/IMB elective; IMA advanced elective.

Interactive Media Arts (Undergraduate)
2 credits – 8 Weeks

IMA Electives IMA Electives (Legacy Structure - Programming & Data) Undergraduate
Spring 2022

Advanced Lab: Open Project (INTM-SHU 301)

This course offers students the opportunity to develop a self-initiated project with close mentorship from a faculty member. Projects undertaken can span the areas of conceptual research, business development, creative practice, and media production. The course includes structured weekly workshop and critique times with peers and special guests. It is expected that students will be invested in the work of their peers by providing feedback and carefully consider the feedback they receive during critiques. In addition to weekly meeting times, students are expected to also participate in regular one-on-one meetings with faculty, peers, and guests. A formal project proposal, weekly assignments and documentation, a final project presentation, and participation in the IMA End of Semester show are all required. Although students are encouraged to continue work they may have initiated in a prior class, they may not combine or in any way double count work from this class in another class taken in the same semester. Group work is allowed assuming all group members are enrolled in this class. Students may take this course in either the first or second 7 weeks for 2 credits or repeated across 14 weeks for 4 credits. Prerequisite: Sophomore standing. Fulfilment: IMA/IMB elective; IMA advanced elective.

Interactive Media Arts (Undergraduate)
2 credits – 7 Weeks

Sections (Spring 2022)

INTM-SHU 301-000 (19667)at ShanghaiInstructed by

INTM-SHU 301-000 (25298)03/28/2022 – 05/13/2022 Tue9:00 AM – 12:00 AM (Morning)at ShanghaiInstructed by Parren, Eric

IMA Electives IMA Electives (Legacy Structure - Art & Design) Undergraduate
Fall 2022

Indesign (PHTI-UT 1021)

This course is devoted to a different level of understanding the design and production of making a book. On the first day of class, students bring in digital versions of their art and decide to translate it into a printed piece. The class we’ll focus on book design. Students will begin to explore InDesign and learn how to use the program to create a publication, deciding on the size nand order of image and where text will go. On the second day of class students learn how to work with type. The class explores how to make type work for you and what typefaces work best depending on your design and art. The class will talk about image pacing and the flow of text throughout a publication. On the third day of class, homework is reviewed and InDesign files are revised if needed. The class then turns to production. We will go over each file and make it as final as possible and ready for print. The class will also discuss the different ways to get your document published and how to do each one. In the beginning of this course the students will walk into the classroom with a loose body of work and leave, after the third day, with their work organized into a book format. This course is charged a lab fee. Graduate course numbers are available on Albert.

Photography and Imaging (Undergraduate)
2 credits – 8 Weeks

General Elective Undergraduate
Fall 2022

Cellular & Molecular Neurobiology Lab (NEURL-UA 211)

Lecture and laboratory course that provides students with broad exposure to current questions and experimental approaches in cellular neuroscience. Lectures and laboratories are organized into three areas: cell structure and organization of the vertebrate central nervous system, mechanisms underlying neural signaling and plasticity, and control of cell form and its developmental determinants. Laboratory instruction in anatomical, physiological, and biochemical methods for investigating the biology of nerve cells.

Neural Science (Undergraduate)
2 credits – 15 Weeks

Sections (Fall 2022)

NEURL-UA 211-000 (8176)09/01/2022 – 12/14/2022 Wed2:00 PM – 6:00 PM (Early afternoon)at Washington SquareInstructed by Aoki, Chiye · Shapley, Robert

Physical Science OR Life Science Undergraduate
Spring 2022

Readings in Talmud (in Hebrew) (HBRJD-UA 784)

Studies a selected section of the Hebrew and Aramaic text of the Babylonian Talmud, utilizing both traditional and academic methods of study.‎ Emphasis is on mastering the themes and concepts while studying the text and its commentaries in depth.

Hebrew & Judaic Studies (Undergraduate)
2 credits – 15 Weeks

Sections (Spring 2022)

HBRJD-UA 784-000 (7705)01/24/2022 – 05/09/2022 Tue6:00 PM – 8:00 PM (Evening)at Washington SquareInstructed by Schiffman, Lawrence

Liberal Arts & Sciences - Electives Undergraduate
Fall 2022 Spring 2021

Managing Creative Content Development (MKTG-UB 4)

This course provides students with an opportunity to learn about the individual and collaborative services provided by professional managers both inside and outside EMT companies. It develops a system by which to evaluate the quality of the service provided, the nature of the service and how these services are being implemented through collaboration with industry creative and business executives. Through discussions with and lectures by entertainment and media lawyers, accountants, talent and literary agents, studio executives, producers, publicity and advertising specialists, the student will understand the diversity of talents required to complete a project or product successfully. Course Objectives: To provide students with an understanding of the role of the executive in the entertainment and media industries who can assemble a team of creative professionals and manage their activities so that successful content can be the outcome. To share an overview of the various disciplines and content genres/typology needed for the industry sectors that include movies, television, music, publishing, electronic games, theater, and related businesses. To gain insights into legal and financial issues pertaining to the various entertainment and media industry sectors, including basic copyright, intellectual property and privacy issues. To examine the roles and responsibilities of each of the members of the team assembled by the manager (producer, head of production, student head, manager/agent, manager/lawyer, business coach, management consultant). To review and be capable of implementing business plans for funding entertainment projects offered through venture capital, limited partnerships, angels or other specialists in financial deal making. To learn from the experts using lectures, cases, film, texts and guest lectures.

Marketing (Undergraduate)
2 credits – 15 Weeks

General Elective IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Undergraduate

Social Media Strategy (MKTG-UB 9045)

Credits: 2
Duration: 14 Weeks
Dates: Mon

This course will introduce students to social media marketing. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. We will study how to develop a strategy for a product or service in social media, how to execute that strategy and how to assess the results. Topics will include choosing appropriate platforms, creating effective and engaging social media content, content management, social listening and creating a social media plan. The course also has a practical component, for which students work in small groups and individually.

Marketing (Undergraduate)
2 credits – 14 Weeks

General Elective IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Spring 2026 Undergraduate

Digital Business Strategy (MKTG-UB 9056)

Credits: 2
Duration: 14 Weeks
Dates: Mon

This course covers the digital technology industry (e.g. consumer electronics, software) from a strategic and marketing perspective. The objectives are to understand how these industries function, the unique challenges they face, and how digital technology companies can leverage their strengths to achieve success in the marketplace. The focus is on understanding the interactions between competition, technology evolution, and firm capabilities.

Marketing (Undergraduate)
2 credits – 14 Weeks

Fall 2025 IMA Electives IMA Electives (Legacy Structure - Seminar/Studies) Spring 2026 Undergraduate