This course will examine the roles fashion plays in film, television and digital media and their cultural and economic significance. As a signifying system in its own right, fashion contributes to the semiotics of popular forms. It can also operate as a means of authentication (especially in period films and TV) or reveal a variety of ways in which media plays with space and time, purposeful or not. Besides evoking specific temporalities and narrative tone, fashion plays an important role in the construction of gender, both in terms of representation and address. This course will examine the history of the intersection of the fashion and media industries from the free distribution of film-related dress patterns in movie theaters of the 1910s to the current trend for make-over TV, networks like the Style network, the increasing proliferation of fashion blogs and the construction of specifically feminine video games. How does fashion’s specific configuration of consumerism, signification and visual pleasure lend itself to the articulation of modern/postmodern cultures and their presentation of the self? Texts will include Stella Bruzzi and Pamela Church Gibson, Fashion Cultures: Theories, Explanations and Analysis ; selections from Roland Barthes, The Fashion System ; Elizabeth Wilson, Adorned in Dreams: Fashion and Modernity ; assorted articles and selected clips from films and television shows including Marie Antoinette , What Not To Wear , The New York Hat, Fashions of 1934, Now, Voyager and Sex and the City .